Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

C

Captain_Eric1

Hitmaker

Wh

Just updated the app to a rather generic heart shape (I can live with that) but where is the album duration gone? I used to slide the album cover to see it, but I can't find it anywhere now.

Which version, Android, etc?

E

EPSILXN187

Guitar Hero

Please swap the queue and audio quality buttons on desktop, it’s really confusing to have them that way round now. :)

L

lokripa

Roadie

I think the new UI is ok, but I can’t bear the new logo especially having a purple heart on the launcher menu in android. It doesn’t integrate at all with the other apps and it doesn’t share the idea of music IMHO.

T

Twan Stekelenburg

Hitmaker

Latest version for android, 8.0.0.4

A

AssGoblin69

Roadie

Agreed, it looks like edgy skin for music player from 2005, truly horrible. Purple is clearly mistake, it’s least liked color by men and top 2 most hated color by men after brown. I mean feminism and everything but alienating half the population of earth is probably not the most inclusive nor financially smart decision. Even pink was way better, I didn’t hate it. Also new font for logo and album titles is pain to read, you have to exert effort to read it.

Please add switch to old UI.

E

EPSILXN187

Guitar Hero

Same here

A

andsim

Guitar Hero

The icon looks more like a dating app.

I do not understand how they could ruin such an exclusive look Deezer had before, it was more about rainbow colors, now looks like basic and childish. What a shame.

I do hope they introduce an option to enable the old UI or, at least, they switch partially back.

M

mr riggs

Roadie

not sure if its just me but im personally not a fan of the new update! strange purple heart, weird bold font and i cant swipe down to pull down my song anymore (small thing but it irritates me). what was this change for lol

R

Roman Janko

Rising Star

I absolutely agree. It looks awful, from the new logo, to the nonsensical information in the left panel (I really don't want to see my playlist there), it's slower and it's just hideous, oh yeah.

https://bit.ly/40vdM1l

R

Roman Janko

Rising Star

I absolutely agree. It looks awful, from the new logo, to the nonsensical information in the left panel (I really don't want to see my playlist there), it's slower and it's just hideous, oh yeah.

Previous design was awsome (Im web developer and i loved it ...)
Im still looking reason why stay with Deezer (its gotten very expensive (compared to Spotify) and now its even uglier …

Can you old LUXURY design take it back???

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”