Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

R

Reither

Rising Star

I’m moving to Apple Music now. Bad move Deezer. No one likes such a drastic change. I am baffled that anyone at Deezer found this new design a great idea, objectively speaking. To me it looks like politics got involved.

R

Reither

Rising Star

I’m moving to Apple Music now. Bad move Deezer. No one likes such a drastic change. I am baffled that anyone at Deezer found this new design a great idea - objectively speaking. To me it looks like politics got involved.

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Roman Janko

Rising Star

Exactly as paetkaa says, I migrated from Spotify to Deezer specifically because at the time Spotify’s UI was very bad and Deezer’s was super clean and simple. Now it’s a cartoonish bright purple mess that’s harder to navigate and look at and read. At least if the purple could be changed to some muted color, the red was fine. Title font looks childish, logo looks like a dating app and the whole branding is lost. Now it’s like any other generic app...

100% agreement.

When I was deciding what app to stream, I chose Deezer because the UI/UX look was almost perfect.

This shoddy re-design ruined it all.

It was time for a change (I'm going to look for a tool to transfer my data to someone else).

M

Mister_Sterling

Rising Star

I love Deezer. I am loyal. Vive la France.

But the purple heart is terrible. I think Deezer has done rebranding in 2014 and 2018. So maybe by 2029 they can restore some order and make the music app look like a good music app. There was no need to ruin it if the last UI just needed some mild modifications. Deezer will look back at this and admit that they paid too much and got too little out of this rebranding. Also, if you want to rebrand, call a New York or Los Angeles studio. What weird Euro company designed that weird purple heart?

L

linus1986

Guitar Hero

I’ve been a user for over 15 years. I have never participated in a forum before, even in the years when the algorithm went crazy and recommended pure commercial BS.
This new visual identity is so poor that I felt the need of joining to give my feedback. I am glad other people are also pointing it out. Get rid of the cheap heart. It makes no sense to completely kill the identity. It is not possible that an executive looked into this and thought it was a great idea, unless the designer is a part of his family.

V

Vojtěch Hořánek

One Hit Wonder

The design itself is "fine", probably not better, but not worse either (except for the weird font, but that might take some time to get used to). What I really hate is the icon. When I first saw it, I thought it was part of some kind of event, but when I found out it was part of a whole new visual identity, I couldn't believe it… As others have said, it looks like a dating app.

Yuriy007

Hitmaker

+100500 !

I'm having trouble playing songs - playback keeps stopping (Android).
Have we been slipped a raw beta?

R

Roman Janko

Rising Star

The design itself is "fine", probably not better, but not worse either (except for the weird font, but that might take some time to get used to). What I really hate is the icon. When I first saw it, I thought it was part of some kind of event, but when I found out it was part of a whole new visual identity, I couldn't believe it… As others have said, it looks like a dating app.

Vojto, trošku soudnosti, redesign je opravdu nepovedený.

V

Vojtěch Hořánek

One Hit Wonder

The design itself is "fine", probably not better, but not worse either (except for the weird font, but that might take some time to get used to). What I really hate is the icon. When I first saw it, I thought it was part of some kind of event, but when I found out it was part of a whole new visual identity, I couldn't believe it… As others have said, it looks like a dating app.

Vojto, trošku soudnosti, redesign je opravdu nepovedený.

Jo, mohlo to dopadnout o hodně líp, ale hodně negativních ohlasů bude asi spíš kvůli tomu, že je to šok.

But we should probably be talking in English as everyone here :D

D

davygravy79

Hitmaker

Paid user since 2018, maybe not for much longer if this is not fixed by Christmas holidays when I will have time to migrate. Do not like: the logo, dreadful colour scheme, weird curved buttons or serif heavy fonts. If I trialled a few other music apps along with this one , this would 100% no longer be choosen. Checking alternative subscription costs and app UI’s from this evening onwards… This is a bit of a “Windows 8” redesign.

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”