Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

C

chris974

Roadie

This design is terrible. I hate purple.

R

Rick P.

Rockstar

As a long-time Deezer user I’m really disappointed by what I see here. Instead of making functional changes, fixing long-outstanding bugs and adding features their users have repeatedly asked for, Deezer appears to have spent considerable effort on destroying their established brand and transforming the interface from something generally professional and polished looking into something that looks bloated, unprofessional and juvenile.

H

Hradistak

Roadie

Hope this feedback will get to the product team.
As a product designer, need to admit - my favorite app looks awful now, starting with logo, fonts (some styles are missing in other languages), mess with the icons (different line width and proportions). Previous coral color was much better than new purple (distracting eyes). All UI elements are bigger - no free space left. UI is too crowded.

Think it’s time to fire your design lead. Please bring back old version or make toggle to switch.

I totally agree, this change is failure on so many levels… Visually so unpleasant and distracting… Please at least make toggle to switch to old version.

G

Gabriel.Eugenio.Dvoranen

Rising Star

Alternatives are available Deezer: https://www.householdmoneysaving.com/the-cheapest-music-streaming-service-in-the-uk/

Please at least give a mono option button to remove the purple!

I already changed my streaming service.

R

Roman Janko

Rising Star

Alternatives are available Deezer: https://www.householdmoneysaving.com/the-cheapest-music-streaming-service-in-the-uk/

Please at least give a mono option button to remove the purple!

it's not enough. Back to what I was watching and listening to yesterday!

jirikovoego

Hitmaker

The design itself is "fine", probably not better, but not worse either (except for the weird font, but that might take some time to get used to). What I really hate is the icon. When I first saw it, I thought it was part of some kind of event, but when I found out it was part of a whole new visual identity, I couldn't believe it… As others have said, it looks like a dating app.

Vojto, trošku soudnosti, redesign je opravdu nepovedený.

Jo, mohlo to dopadnout o hodně líp, ale hodně negativních ohlasů bude asi spíš kvůli tomu, že je to šok.

But we should probably be talking in English as everyone here :D

Ha! Česká komunita 😁

Anyway - the worst part of redesign is the icon.

H

Hasanat.Munim

Guitar Hero

This is absolutely terrible why didn’t you leave it as it was which looked slick and professional. Which teenage work experience student did you get to design this?

S

SoundError

Guitar Hero

I’m moving to Apple Music now. Bad move Deezer. No one likes such a drastic change. I am baffled that anyone at Deezer found this new design a great idea - objectively speaking. To me it looks like politics got involved.

Правильное решение , у меня тоже есть подписка Apple Music и там станции (flow) просто прекрасны , из станции просто уходить не хочется , включают то что я слушаю .

d (^_^) b

K

Karim Mneimneh

Guitar Hero

Not a fan of the new GUI on Windows and I’m not surprised many users agree with that.

Maybe you can enable themes instead of forcing users to deal with this hello kitty UI?

And let me not start with all other issues with the app but a UI change was the last thing I was expecting to see given the amount of bugs the app currently has.

Trying not to be mean but whoever created the new app icon should be fired. I was wondering who installed a hear-rate/cardio app on my phone until i realized after restarting the phone that it’s not a glitch whatsoever, this thing is real, it’s the new deezer app…. Brand identity hello?

My 2 cents….Hi-fi user ….

S

stevenomes

Rising Star

Hello everyone,

For me, the first association when look at the new Deezer logo is that application is made for dating and to find love through social network… That is just awful, and I hope they will change it as soon as possible… Really disappointing…

Best regards

Right. They want it to be a about coming together through music but this to me does the opposite. It is much more for niche group which means many will be turned off by it and less connected. I'm 40 and this looks like something for kids now. Maybe that's just the main demographic but I know a lot of people who switched off Spotify but they went to tidal. This change would do little to get new customers in that group. But again if it's all about younger generation then maybe that's what the app is for now.

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Sign up

Login to the community

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”