Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

S

Stefan.Lazic

Roadie

Hello everyone,

For me, the first association when look at the new Deezer logo is that application is made for dating and to find love through social network… That is just awful, and I hope they will change it as soon as possible… Really disappointing…

Best regards

lyd

Rising Star

Yeah i just sent a help request to see if I can change it somewhere in settings or whatecver.

looks like YT and Twitch had an aborted baby.

If they stick to this design, I know I wont be extending my premium.

Deezer already looked OK and worked FINE. thats why I choose Deezer over other options.

Like people above me stated, feels like they rather wannabe another “social media”

You are not, you are DEEZER. I PAY you PLAY. nothing more, nothing less.

If Deezer thinks I wont vote with my wallet, they are mistaken.

The list of companies I never use services from is growing every week.

Dont do this to us Deezer. Fire your design team, or whoever approved of this and change back the UI

P

Pascal Obry

Roadie

Let me join the voices here… The new design is awful and yes I love Deezer. I don’t expect my voice to have any impact (and that’s ok) but just thinking that if there is lot of people with the same feeling things may change…

Hopefully Deezer will listen to the voices here if we make lot of noise :)

Note that my comments is more about the logo, the app is kind of ok to me.

N

naz_t

Guitar Hero

The app now looks like it targets teen girls!

N

Nat1

Roadie

this looks like a rip off of spotify and crimes against ui design. please let me revert to the old one

lyd

Rising Star

Twitch, YouTube and Fortnite had a night together which should have never happened….

N

nikki_13

Roadie

So disapppointed with the new logo and even the font used in the app. It feels it’s for kids whereas before it was sleek and sophisticated. definitely considering moving to Spotify now.

R

Reither

Rising Star

New design is awful and icon is atrocious. Looks like a dating app for a specific demographic.

Why Deezer?! You had the most beautiful, elegant and user friendly app before. I guess I will finally skip to Apple music.

L

Lander Devos

Roadie

I am missing some things. I do really love that the album covers/playlist covers look big. I think so far, I miss the feature that told me how long an album/playlist was the most

M

MartinOfGrayskull

One Hit Wonder

PLEASE GIVE US THE UI WE LOVED BACK!!!

The UI was great! The logo was great!

Best UI and most spot on logo in the music streaming business. Combined with a wast hifi quality collection, you wiped the floor with Spotify, Qobuz, and of course all the shitty streaming services by big players from entirely other markets, who wants to get on the waggon..

But this....?

This is not a move in your favour..

Please, roll back this update!

Or at least give us the opportunity to choose..

Best regards

Martin Jespersen

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”