Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16273 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

Y

YewGo

Guitar Hero

I guess the part where “Deezer helps you “be and belong,”….” only applies to a certain portion of your customers. Too bad, I suppose I just no longer ‘belong’ here then.

MrHaroldA

Rising Star

If you fix the completely broken Chromecast support and add gapless playback, I will stop complaining about the ugly interface.

Noam Asulin

Bezi since 2017

I love the color scheme. Purple is my fav color so for me the new color scheme is great.

Keep up the great work and progress guys and girls and in between

(He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !

Meesha

Hitmaker

There will be no going back? Well neither am I going back to Deezer then. Thanks for clarifying!

H

hubbacake

Guitar Hero

“Hell, let’s make it a rainbow!”

It previously pretty much WAS a rainbow logo, with a rainbow of colours in the interface!

This high saturation pink/purple colour and love hearts is just dire. It's now actually less “woke” looking and much much worse to use with worse fonts and colours.

I don't care/ not care much on the whole woke front, but this all looks terrible.

I am syncing out all of my lists this evening in anticipation of leaving.

Well, to be fair, you attached the ‘woke’ idea to my comment. In context, you will see that I was referring to being a 12 year old girl… not ‘woke.’ So, just to clarify. I mean, if you want to have THAT discussion, ya, I would disagree w/you. I would say the old icon was FAR less ‘woke’ looking. This new icon crushes the old one, in the ‘woke’ department, but, anyway. That wasn’t in my original text :) The new icon is ridiculous. However you want to disect it.

Z

Zayn Belmonte

I’m glad Deezer is sticking with this rebrand. It is fresh and hopefully means the company is moving forward rather than being conservative and a little stale. I really do not understand the reaction to the icon (I changed to the heart on the white background which looks smart). Some of the comments about it relating to some sectors of the community are quite frankly disgusting and completely agree with @GropplerZorn .

It’s good to hear the developers are fixing bugs introduced with the transition. I’m on TestFlight and the team has already pushed out two updates.

Well done Deezer for modernising the image and I look forward to seeing new developments such as Shaker.

S

silentl

One Hit Wonder

I seriously consider canceling my subscription after many years of paying for an app that first and foremost was user-friendly, which is not the case anymore. After ignoring for years the users that requested the posibility to stream "bit-perfect" in windows and android terminals, Deezer comes with the decision to update the user-interface without giving the user the posibility to keep the old one and, worst of all, to remove the posibility to randomly play all my music ( from all the playlists). So, if I don't see any change and respect for the customers needs in the next 30 days, I'm canceling my subscription.

K

Kai Windrunner

Roadie

New logo doesn't represents and identify me, you should let people choose, at least the color. Now I have to move the app because it looks awful in my principal display. Really considering now to cancel it and get Spotify.

Fully agreed on that. @Deezer, what you've done with the app is a disaster. Roll back to the previous version and we're good to keep going.

Best regards,

Miloš

J

Jorge.Flores

Rising Star

Honestly I don't like the logo nor the font. And the app has some issues now.

The auto scrolling forcing to either hide or show the album art makes it more complicated to use, phones are huge, and the music app I used to use it with one hand, now it has to be two hands.

The shuffle button in some parts is in the top right corner, also complicated to reach.

I think you ruin your brand, it looks like a bad dating app not a music app. I change the logo (Android user benefit). But the functionality of the app, that's not something I can fix.

M

Motty

Roadie

Thanks for the clarification, my subscription is now cancelled

Goodbye Deezer

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”