Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

J

jeremybonan

Hitmaker

Hi @Yula,

Was the new design the “big rework of our webversion and desktop app” you told us about a year ago?

As far as we can tell, nothing seems to have changed under the hood… can you tell us whether technical changes are up to come?

Best,

S

SoundError

Guitar Hero

I'm not a fan of the stupid purple heart app icon, so will consider cancelling my subscription and moving elsewhere.

I'm guessing YouTube Music is going to be my next home, but I was wondering where you guys are likely to move to, or if you will hang around to see if the Nobs will listen to the criticism?

Richard

Apple Music , единственный сервис где flow работает отменно .

d (^_^) b

C

cassowary

Guitar Hero

“Hell, let’s make it a rainbow!”

It previously pretty much WAS a rainbow logo, with a rainbow of colours in the interface!

This high saturation pink/purple colour and love hearts is just dire. It's now actually less “woke” looking and much much worse to use with worse fonts and colours.

I don't care/ not care much on the whole woke front, but this all looks terrible.

I am syncing out all of my lists this evening in anticipation of leaving.

Yeah, I don't get why people are up in arms about whatever “woke” thing. It doesn't look woke, it's just ugly. Not everything is a political statement, it's just a bad design. I've cancelled my subscription for now though, parts of the interface no longer fit on my phone screen and I hate the font. I'd come back if they revert the change.

S

SoundError

Guitar Hero

Ну если тут починят flow тогда еще можно будет подумать , остаться или нет . Хотя скорее у Spotify появится Hi-Fi чем тут починят flow 😅

d (^_^) b

I

Isadore Michas

Roadie

I think they hired Elon Musk to design this logo. Looks like generic pin art and that is being polite.

V

vicious creatures

Hitmaker

I think they hired Elon Musk to design this logo. Looks like generic pin art and that is being polite.

They designed Deezer update.

https://koto.studio/work/deezer/

I think the logo is wrong decision, maybe even app a bit messy, but you should give it time.

I personally trialing Free Deezer now just because of hype here and it works, but I wouldnt pay for it at all.

D

DanyR

Guitar Hero

Subbed since 2016.

The most recent, forced, update turned my Deezer logo into a purple heart.

I am not subbing to a dating app (and not a homosexual one either).

Who the hell thought of this change?!

Roger Flores

Rising Star

The new Deezer update is not what most users were expecting. Personally, I don't care about the colours or the icon/logo of the app (which looks like Badoo! if you wanted the heart, at least you could melt it with a pair of headphones).

Now, what really matters to me as a user are the playback functions and the audio quality the app offers. That's why:

1. why did developers remove the CROSSFADE? This feature is important for many, many users, if you talk about giving a great user experience, this feature is essential.

2. Why are the album art/covers smaller on the playback screen? Many people like to see album art.

3. Why is it no longer possible to go back to a playlist by pressing the playlist name at the top of the playback screen? This was a very useful shortcut.

4. Why the features of an album (e.g. year of release, length, most popular song) are no longer available by swiping the album cover to the left?

Developers simply removed many BASIC features in a music app.

👎👎👎👎👎

Felipe9999

Guitar Hero

I second this. The new logo looks to me like some sort of knock-off Undertale logo, and I feel like the old (desktop) UI was arranged in a better way as well (can’t say about mobile since I’ve simply refused to update my mobile app)

Felipe9999

Guitar Hero

From the heart icon that looks like an Undertale knock-off or some crappy dating app, the Fortnite font, the awful colors and the overall inferior UI, I find this redesign horrible and am thinking of switching to a competitor

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”