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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16272 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    November 9, 2023

    I don’t love the redesign, but what is the real slap in the face is the lack of addressing technical issues for a facelift.
    There are posts regarding the same issues for YEARS for example  “An error has occurred, please try again”

    I pay for a service to play music, not be interrupted by tech issues multiple times a day.

     

    Meesha
    Hitmaker
    Hitmaker
    November 9, 2023

    So just a typical corpo mumbo jumbo. Time to look for alternatives!

    Roadie
    November 9, 2023

    you guys are really mad because of a logo? lol

    Creator
    November 9, 2023

    Deezer is the band playing on the ship deck when it sinks after hitting the iceberg. Got the same mumbo jumbo from giving a rating on Google play. The answers seems to be coming from a chat robot, out of touch with reality😭

    Phaewryn
    Rising Star
    November 9, 2023

    I was shocked and disturbed this morning when I woke up and looked at my phone and all of my beautiful rainbow bar Deezer playlists are now a giant blur of purple crap on the bottom half of my phone screen. I've been themeing my phone in beautiful rainbow colors around those Deezer icons that used to be there ever since I've signed up for the account. I loved the rainbow bar icon. I hate the giant purple smear that it is now. I can't find where to change this in my phone. I'm on an older version of android and I just want the rainbow bars icon back, please! This looks TERRIBLE!

    HELP, please.

    Frank Marquez
    One Hit Wonder
    One Hit Wonder
    November 9, 2023

    Seriously this made me depressed. I'm mostly likely gonna cancel. It's been a good 8 years. YouTube premium here I come..

    Sc: Yofrankster_559
    Guitar Hero
    November 9, 2023

    Oh dear, what a load of 💩

    I don't care Deezer, what I want is to pay to stream music without the corporate branding offending my eyes.

    I don't want a quiz, or an 'experience' or to connect emotionally.

    Other than Flow, you can keep the rest of the  garbage that you have decided to come up with - stick it all on a different tier of membership and see how many people choose it.

    Guitar Hero
    November 9, 2023

    AGREED!!!! What, am I a 12 year-old girl? The entire world is becoming a giant-pansy-ass-bitch. Sigh. Ya, I’m not going to keep a giant purple heart on my screen. Hell, let’s make it a rainbow! Deezer folks, you’re idots. 

    Roadie
    November 9, 2023

    Dear Deezer, Has the Barbie movie influenced your “logo » because that’s what it looks like to me, very girly. I prefer the previous logo. Sorry.

    Roadie
    November 9, 2023

    Version 8.0.0.4 is horrible.