New logo: Explanations 💜

More than twice as old as that and never played Fortnite in my life, and don’t really see any problem with that. In my opinion a grown ass man should not be bothered by likeness to something like that as long as it makes sense design-wise. I do not get this Fortnite reference because I never cared for it and, sincerely and with no offense intended, neither should you if you are not into that game.

I get the argument that huge headers waste screen space and it’s painful for users with smaller devices, I give you that. And I heard some reports on removed features but two days into using it I have not missed anything yet (but everyone has their own use case). And for the rest - I like the contrast of dark background and purple, so it does look good for me and I honestly don’t get why people are flipping out so much on something that insignificant. e.g. if it was orange instead I would like it much less but whatever man, it’s just a color scheme.

And for the icon, the “it looks like a gay dating app” argument reeks of insecurity. It’s a fucking mix between the “now playing” animation you get when playing a track and a heart icon that appears when you favorite an album or a track. Actually a neat damn idea. Being mad about it gives off  “14yo Fortnite player” vibes much more than the font :D

Again, maybe I am still traumatized by the stuff forced on the Spotify users where the new UX became actively disruptive and predatory towards paying users (forcing podcasts, loud autoplay for more engagement, half-baked hybrid of desktop and mobile layouts, bugs and bugs and bugs and so on). In comparison, this update really seems like nothing more than a fresh coat of paint without changing user experience interaction-wise. Even if it’s not your cup of tea in terms of colors and design language, it’s absolutely not worth the drama.

This is most probably the worst app design change EVER in the history of online services. 

A can not tell what is worst - the logo itself, chosen color or the new “Fortnite” font. OMG, this is very very bad and it completely ruined the user experience in deed.

Oh, I just found out that it is not even possible to EDIT my response here. So, I apologize for the typos and mistakes in my previous text :)

I took a look at Koto Studio, the firm that designed the new logo and color scheme. I like most of what they did. I like the purple favorite hearts. I like what they did for Amazon’s Amp (which is dying), Bolt, Backmarket and even Venmo. What I don’t like, like most commentators here, is having the purple heart be the primary Deezer logo. Hearts are used by hospitals, pharmacies, fitness and dating apps. Deezer had something unique - EQ bars. They should have tried harder to retain that element in the new logo, or pivot to another music-related image like headphones or a speaker. The heart is a mistake. In less than 5 years, it will be dropped. And only a few loyal subscribers will be around to say ‘I told you so.’

Each to their own - if you like the redesign good for you, but Deezer asked for feedback from users about the new look, unfortunately for them it's largely negative 

I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

Fair enough, my rant was not intended to invalidate the concerns of people here but rather asking people to chill before posting and not to overblow the issue. Sure someone may dislike the new color scheme and thats perfectly fine, but I’ve been reading the forum for two days already and it sounds like some people are personally and mortally offended by it, and that baffles me.

What really sucks tho is that Deezers forum seems to be a in a state where it is barren enough to feel that their staff is not really present here unless to make a news post, yet enough people know about it to come in and complain as soon as something goes wrong. People who are ok with Deezer don’t bother with the forum, why would they if its not really active?

I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

 

That sounds likely. We can always vote with our wallets though.

Who on their right mind approved this UI? This UI is terrible..  the logo is a mess. The font looks like their squashed pls undo this.. Its actually ruining my experience. 

So I wrote an email to Deezer about their terrible new design and interface and asked can we have an option to have the old one. I also pointed out the number of complaints on the forum about this abomination. Their “reply”:

We've made a strategic shift towards a new brand purpose; 'Deezer helps you be and belong'  going beyond streaming to give fans, artists, and partners the means to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new age for Deezer. It allows us to connect emotionally with music fans and artists.

The new vision for Deezer is to create an experience services platform around all things music, where we give people opportunities to express themselves and to connect with others.

Matching the brand new direction, Deezer is also introducing an enhanced user experience and design in the app, to inspire and empower music fans to “Live the music” through personalised experiences.

This includes features like FLOW and Music Quiz and the upcoming Shaker, which give people a chance to express their moods through music and connect with their friends, even outside of the Deezer product, around music.

If you have installed automatic app updates on your mobile, you can enjoy the new version since its official release on Tuesday, 7th November at 7.30 pm CEST. If you don’t have automatic app updates enabled, you will have to visit your app store and update the Deezer app manually.

We hope you will embrace the new visual and enjoy the newest Deezer experiences.

You can keep up to date with all things Deezer by Visiting our community

their second reply about how they can ignore customers who pay so much and that they will possible leave:

We have to remain with the reply given here. I apologise for any inconvenience this is causing you.
 
Please let me know if you have further questions.