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New logo: Explanations 💜

  • 10 November 2023
  • 528 replies
  • 12278 views
New logo: Explanations 💜
Jaime.
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After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”
 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

528 replies

BigFKahuna
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Not sure if you guys agree with me but posts suggesting other platforms aren’t really helping.

If anything, we’re criticizing the major update because we care, we love Deezer and we believe it was the better service. 

In my opinion, Deezer was superior to Spotify, Tidal, Apple music and all other streaming services; too bad the last update messed things up not to mention the obnoxious way of handling things by the management/team….

I’m sure they realized they screwed up big time, whether they’re gonna step on their ego and rollback is yet to be determined.

Keeping the pressure and constructive criticism is the only way to go.

This is certainly one of the more constructive comments in this diatribe of emotional responses, threats and bullying attitudes. 

For me, I am not really happy with the recent updates. Not yet a deal breaker to leave Deezer, but honestly I do not know what kind of audience is being targeted here, perhaps more of a Spotify crowd? The appearance of the platform is not to my taste. Maybe focus groups indicated otherwise in the beta testing and development of all this. The next few months will more accurately show what the masses have to say, both in terms of lost subscribers and new. As well as subscribers that show less activity on Deezer, indicating that perhaps other platforms are being explored. I still pay for Apple Music but rarely use it as it does not truly stream lossless in my system due to the Airplay 2 issues. 

What is more important for me? The ability to stream in at least CD quality. Better integration with other systems, such as KEF Connect or for that matter better functionality of Deezer Connect to control via WiFi other streaming systems. Why does Spotify or Tidal Connect work on my LS60’s, but not Deezer? How about being able to choose original rather than remastered albums and tracks. Maybe a feature that shows the amount of compression in a recording. If Deezer cannot increase playlist track limits, how about the ability to shuffle a user defined group of playlists. Just some features that might add some cred to entice serious listeners and reviewers. No streaming service is perfect, they all have pros and cons. 

If one attribute that Deezer is going for is diversity, there sure seems to be a lot of divisiveness created with this latest release.

BigFKahuna
P
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Family subscription canceled. Goodbye.

A
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Userlevel 4

Not sure if you guys agree with me but posts suggesting other platforms aren’t really helping.

If anything, we’re criticizing the major update because we care, we love Deezer and we believe it was the better service. 

In my opinion, Deezer was superior to Spotify, Tidal, Apple music and all other streaming services; too bad the last update messed things up not to mention the obnoxious way of handling things by the management/team….

I’m sure they realized they screwed up big time, whether they’re gonna step on their ego and rollback is yet to be determined.

Keeping the pressure and constructive criticism is the only way to go.

I disagree in regards to suggesting other platforms. Deezer already stated that their new direction/style will be present in future updates. 

So, for those who just don't vibe with the updated experience, moving to another platform is unfortunately the only real option. 

And as you say, many people are criticising this because they care, however Deezer has shown no willingness to change course. 

If we want to be truly helpful, we have to stand by our words and show developers what their customer base feels, even if that means suggesting/moving to another service. 

C
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Userlevel 3

Not sure if you guys agree with me but posts suggesting other platforms aren’t really helping.

Helping to achieve what exactly? Deezer made clear, a couple of times, that they don't intend to switch the logo or design. Personally I am quite happy to know why people change to other platforms. And I'm also surprised that a certain platform gives me better recommendations. Well, they could learn a lot from the feedback we give, if they care.

Agree with the point of integration. I thought about buying an extra streamer for my sound system only for Deezer as it is not supported, but cancelled my subscription anyway now. Their recent changes do not seem to fit for the target group, us, you've mentioned. They could have just stuck with the old design and care about functionalities that have been requested for months and years.

U
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Userlevel 4

So now Deezer is making fun of the community... On social media.

MrHaroldA
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So now Deezer is making fun of the community... On social media.

Ok, now I’m going to make a real effort to cancel our Family Plan.

Q
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Userlevel 1

Hi, while I understand the rebranding (and am quite OK with it), it’s a bit annoying that the app (espacially the desktop one) looks like a dating app : in a work environment I find it unprofessional to have the app in the taskbar 🫤

A
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Userlevel 4

So now Deezer is making fun of the community... On social media.

This is really sad to see. 

J
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Userlevel 3

So now Deezer is making fun of the community... On social media.

Deezer identifying itself with American Psycho? Pressure is taking its toll I guess

K
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Userlevel 4

So now Deezer is making fun of the community... On social media.

 

I’m now pretty sure that this company is run by a bunch of teenagers….

lyd
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So now Deezer is making fun of the community... On social media.

Get real Deezer, your stock is burning.
By now im hoping you go bankrupt

 

lyd
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as an addition: Deezer violating their own Company Policy.

Like any “modern company” applies rules when it benefits them:

“every voice matters” freggin jokers

U
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Userlevel 4

Just sent a tip into The Verge about the bullying and community being ignored and posts being deleted. 

More should follow suite. Get some spotlight on this. Deezer I dare you to silence this.

tips@theverge.com

lyd
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Just sent a tip into The Verge about the bullying and community being ignored and posts being deleted. 

More should follow suite. Get some spotlight on this. Deezer I dare you to silence this.

tips@theverge.com

Deezer has 0 knowledge on people/companies lurking here.

they 100% underestimate their paying clientele.

and yes I will contact them too. this needs to be adressed properly

 

F
Rank

Left this dumpster fire of a service back when they first raised prices to obscene levels, and I am SOOO glad to be proven right. Take the plunge, guys, both Apple Music and Tidal will work wonders for you AND they actually listen: Tidal tried to push a feature called "live sessions" right atop their homepage a few months back. The backlash had their freaking CEO do a live Reddit discussion, admit the friction was totally unnecessary and quickly take steps to allow users to disable it. You don't have to pay insane amounts of money to be trolled online by a multinational company, really. That's been done for free since the beggining of the Internet.

T
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Userlevel 2

Been a user for almost 10 years now. New update gives it a cheap feel in comparison to what it was before. I was horrified when it updated! My partner thought it was a dating app. I'd have to agree thats what the icon looks like. Plus the app colour scheme and design  gives a circus kinda vibe.

B
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Deezer staff mocking paying customers on X put me over the edge. Saying goodbye to Deezer after 12 years. 

 

To all the users voicing their concerns about the re-brand: Have a good day 😊

 

J
Rank
Userlevel 3

Just checked the French community. Deezer decided that no new comments were allowed in the corresponding French post “ New Logo, explantions”. Also in France a lot of people shared their feelings regarding the new identity. Probably not the feedback Deezer expected and wanted. So they shut it down. And they delete negative feedback in their English community. All together, very sad that it had to come this far. 

T
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Userlevel 3

Decided to check the progress with all this stuff. Deezer fierce defense led me to associating the new heart logo with a clown nose. You know when 60 yo pretends to be 16yo or something and doesn't cooperate with cops keeping door locked. Neighbors simply don't know what to do.

B
Rank

Wie finde ich meine gespeicherte Musik wieder? Seit der Umstellung ist sie weg!

 

 

awesomemac
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@Birgit Reinhart  Nutzen Sie die App oder die Website?

Unten sehen Sie die Schaltfläche „Favoriten“. Darin ist alles enthalten. Ihre Künstler, Ihre Playlists, Ihre Alben und Ihre heruntergeladene Musik.

Hoffentlich ist es das, was du meinst?

Dies ist das englische Deezer-Forum. Es gibt auch ein deutschsprachiges Forum:

https://de.deezercommunity.com/

(translated by Google, so forgive any mistakes 😉)

 

 

B
Rank

Seit dem das neue LOGO aufgetaucht ist, finde ich meine gespeicherte Musik nicht mehr. Was könnte passiert sein?

A
Rank
Userlevel 3

Deezer you are keeping your stupid heart icon? Personally I do not feel music when this icon is small or not animated, it is just a stupid heart!

 

This icon is so not professional at all! This heart and this purple color make me feel as it is a dating application as I said previously. I was listening deezer with my professional laptop, but now when I share my screen in a meeting I feel ashame when this icon appears… Same feeling when notification appears on my phone or worst on the shared screen of my car!

 

Maybe I’m not anymore your marketing target, maybe you are only targeting teenagers lovers? But I’m the owner of my family account, and my teenagers will move with me!

 

I’m currently testing other streaming services, Tidal seems to be good for me. Soon you will loose one more family account!

 

Tchao!

awesomemac
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Userlevel 7
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Seit dem das neue LOGO aufgetaucht ist, finde ich meine gespeicherte Musik nicht mehr. Was könnte passiert sein?

Ich hatte keine Probleme, nachdem ich das Logo geändert hatte. Ich kann immer noch alles finden.

Können Sie überprüfen, ob Sie mit der richtigen E-Mail-Adresse angemeldet sind?

S
Rank
Userlevel 1

I just want to agree with some of the other users, real quick.

 

I disagree with using a purple heart.

Bring back shuffle my music, album info, and the ability to swipe down.

 

That being said, I feel like the shuffle algorithm was adjusted and seems much better. If it weren't for this one factor, I would definitely jump ship.

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