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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16272 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    Roadie
    November 10, 2023

    Annual subscriber due for renewal in Feb, probably going to jump ship to Spotify now sadly unless it’s reverted. Been a good run. Agree the last design was almost perfect, a small tweak would have been fine. Whoever thought this was a good brand swap is frankly out of touch.

    Roadie
    November 10, 2023

    This new logo is bad. To be hounest, I’m thinking of cancelling my subscription...

    Guitar Hero
    November 10, 2023

    I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

     

    That sounds likely. We can always vote with our wallets though.

    Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

    jirikovoego
    Hitmaker
    Hitmaker
    November 10, 2023

    I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

     

    That sounds likely. We can always vote with our wallets though.

    Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

    Hi @YewGo, can you share your experience with Apple Music? Do you use it on Windows computer as well?

    Guitar Hero
    November 10, 2023

    I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

     

    That sounds likely. We can always vote with our wallets though.

    Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

    Hi @YewGo, can you share your experience with Apple Music? Do you use it on Windows computer as well?

    I only use it on Apple devices, but am still trying to figure it all out. I guess it will be ok for me, I only use it to find the music I like and listen to it using playlists. I’m not really an ‘expert user’. I like Deezer better, but that was the ‘old’ Deezer, before the design mess… I would advise anyone to try out Apple Music (or any other service) with a trial/free period first, before paying. See if you like it. 

    Jaime.Deezer
    Community Manager
    Community Manager
    November 10, 2023

     

    Rising Star
    November 10, 2023

    Wow. What a dismissive and, frankly, condescending answer. You've not addressed any of the legitimate concerns your users have (the app being harder to use, less legible). 

    jirikovoego
    Hitmaker
    Hitmaker
    November 10, 2023

     

    Hi @Jaime., I don’t care about new design, or new logo. I suppose, icon is more dating app then music service, but don’t care. What makes me pissed off is you released major version of desktop app without fixing a single bug. And you know there are plenty of them for years.

    GropplerZorn
    Superuser
    Superuser
    November 10, 2023

    I’m a big fan of the refresh. The app icon stands out on my phone and the user interface is clean and functional. The color palette is pleasing and modern.

    The app seems to be snappier on both Android and iOS.

    For those that are bringing their personal biases and prejudices into their experience, that’s on you. Deezer has been clear about their philosophy about music, their relationship with their artists, their commitment to their users, and their feelings and support towards the community. This reaffirms all of that.

    I am happy and proud to be a part of this, and to represent the company in my small way. 

    Deezer Legend
    Rising Star
    November 10, 2023

     

    Enough said. So far 86% of people voting hate the look. Tell me again about mixed opinions?