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doubling the subscription family

  • 15 November 2022
  • 32 replies
  • 248 views

Userlevel 2

Hi!
 

I see this price increase unacceptable. Just because you introduced HiFi quality, you will double subscription for Family package. 
There is no other choice? If this is true, I'll have to cancel my subscription.
 

Waiting for a feedback.
 

Thank you!

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Best answer by Johnathan Finotti 15 November 2022, 13:18

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32 replies

Userlevel 2

Hello @kolma!

As a challenger, Deezer needs to adjust quickly to make sure that we can continue to compete with global giants. That’s why we have taken the decision to make HiFi (FLAC quality) part of all our subscriptions. It means we had to change the price point to reflect the value we provide, as well as the standards in the country.

We don’t have other option at the moment, but you are receiving a better song quality, no worries.
 

 

Wow, it’s hard to imagine a more out-of-touch answer to your users’ outrage. Do you seriously believe that most, … scratch that…, any, of your existing customers want “FLAC quality”, and want it so much that they are willing to double the price of the service, and pay double what your competitors charge?

I’ve been paying for your service for several years, and not one, that’s right not even once did it ever cross my mind that I wish the sound quality would have been higher. I think the sound quality you’ve been using - 320kbps - has been perfect just the way it was, and higher quality than what the mp3s I had previously ever were. I would never have considered paying more for “higher sound quality”, and definitely not double the price.

 

As it stands, the new Deezer Family cost in Israel, $18, will be almost double that of the family plans in Spotify ($9.3) or Apple Music ($10). Even Netflix HD family plan is cheaper ($15!). The chances that I’ll stay with Deezer at that price are the same chance that I’ll be able to tell 320kbps audio quality from FLAC, i.e., zero chances.

Same here. Going to cancel our family subscription. 

 

Userlevel 1

I agree, doubling the price in one move is too much.

I’ve been a happy customer for well over 5 years, I even moved to the family plan, but I can’t stick around with this move.

Total unacceptable for doubling price.

It is too much Deezer. 

Userlevel 1

By adding HiFi to all plans and raising the price Deezer is essentially moving to the HiFi segment of the market where Tidal and Quobuz currently compete. However, we long time Deezer customers, chose this segment of the market, not the HiFi segment. We could have chosen to to pay a higher price for HiFi by using another service, but we did not.

I’d be surprised if a significant percentage of Deezer customers stick around after this move.

Userlevel 2

Hello @kolma!

As a challenger, Deezer needs to adjust quickly to make sure that we can continue to compete with global giants. That’s why we have taken the decision to make HiFi (FLAC quality) part of all our subscriptions. It means we had to change the price point to reflect the value we provide, as well as the standards in the country.

We don’t have other option at the moment, but you are receiving a better song quality, no worries.

Let me know if you have any other questions.
💡 For all information on Deezer: dzr.fm/FAQ

 

But who told you that everybody wants to have the HiFi quality and pay almost double? Most of the people cannot tell the difference and/or don’t have any suitable equipment for uncompressed music. Majority of today’s folks anyway transmit the music via Bluetooth that compresses the signal, play it on mono (or omni-directional) speaker. It even creates higher costs for Deezer because of the increased bandwidth. This quality hike really does not have sense at all. Please at least admit you just need to increase the prices, i.e. revenue, i.e. profit - simple as that!

Userlevel 1

Same here. From 10.49€ to 17.99€. That’s an insane rise in price and would render Deezer the most expensive service I have by a large margin.

Where I live (Portugal) Deezer is also the most expensive music service by far! Including Tidal, Amazon, etc.

I do love Deezer, but I’m out.

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