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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16275 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    Roadie
    December 17, 2023

    Similar to most comments here I have made the difficult decision to cancel my subscription. I have no problem with you changing the UI and Logo, things have to evolve. For me personally it feels like I'm maybe a bit old to appreciate it (40 now). This might be a big hit with the younger market.  


    I still believe Deezer is a great platform that is doing more than other streaming sites to support artists. As a huge music fan, and one time artist I love that you are trying to do things differently. Unfortunately the logo and Fortnite child like UI makes it difficult for me to have this open on a work laptop. I know that sounds like a stupid reason to leave but the app and web player does look a wee bit embarrassing when it flashes up in work meetings etc.

    Just because I don't like it doesn't mean it's rubbish. Keep up the good work on trying to disrupt the industry. 

    Roadie
    January 3, 2024

    Im really dissapointed with the UI/UX team, who in the world would pass this on as a yes in terms of the logo design, i love the old one !
    And of course the fortnite font. 
    Atleast if its hard to appeal new customer, why not try to make the old ones stay ?

    If there is nothing change in a month or two, well say goodbye to deezer, atleast until everything back to “acceptable range” for me.

    Creator
    January 3, 2024

    In the moment this logo“explanation” was posted I found a new “identity” somewhere else. I have really not been looking back, because my conclusion is and was that Deezer is beyond repair as a Company for now. Coming back to the forum after months away to see users frustrated and Deezers lack of fixing what went wrong bring some bad memories back, so leaving was the right decision ending the pain. I have a feeling this is going to get ugly for deezer. Are they able to come out of the quicksand and make some decisions going  in the right direction before its too late, thats the question? They have lost me, but it seems that others would like to be saved. Im still though wondering how it could end so bad

    Leonídia.Deezer
    Community Manager
    Community Manager
    January 4, 2024

    Hi @Ziggi, your post is against our Community Guidelines, please consider this a warning: 

    “We ask that all members of the Deezer community behave in a civil and treat other members with respect and courtesy at all times.

    Our community managers and moderators have full discretion to address any behaviour they feel is inappropriate and can remove any content that they feel is unacceptable. This includes (but is not limited to):

    • Discrimination of any kind
    • Threatening posts/behaviour
    • Behaviour likely to offend...”

    This discussion should have been a constructive conversation.

     

    Hitmaker
    January 11, 2024

    I have made a terrible mistake and updated my app to the purple madness. I had delayed for 2 months. This is just as bad as the 1st time I installed the new version. I do not understand why Deezer have destroyed their own software this way, this is bad almost beyond belief!

    Leonídia.Deezer
    Community Manager
    Community Manager
    January 12, 2024

    Hi @davygravy79, sorry if we didn't meet your expectations.

    Are you referring to any specific issues with our Deezer app, or are you discussing the design and login aspects?

    If you require any technical support, I am more than happy to help you.

    Hitmaker
    January 12, 2024

    Thanks for your reply Leonidia. Its particularly the new colour themes that are making the app quite unpleasant to use and the really poor clashing choice of new icon and logo. Possibly its because I have minor colour blindness but the colour choices just look like a dreadful and unpleasant clash. If I set the app in light theme mode it's a little better but for deezer selecting the dark theme which I use for most apps using the strong purple with black background is pretty much headache inducing. It feels like a very visually unpleasant ‘black light’ effect in use.

     

    The new layout also feels inefficient and sparse, plus more than once since the new version upgrade I made recently the interface controls have just stopped responding and I have to kill the app and restart.

    Maybe unlike me some people are loving these design choices, for myself, if I switch to using light interface mode and replace the colour clashing icon manually on my phone its just about barely tolerable in use, but still quite ugly compared to v7 even with making those changes.

    I just cannot understand these design decisions, I have migrated all my lists to other apps and am trying to make myself used to the Deezer changes just now, as I have been a paying user since 2017. But to me the new choosen aesthetic genuinely makes me wrinkle my nose in response when using and repels me away from wanting to use the app.

    Leonídia.Deezer
    Community Manager
    Community Manager
    January 15, 2024

    Hi @davygravy79, thank you for sharing all the details of your experience.

    I've already forwarded all the information to our developers.

    Your feedback is really appreciated.

    Roadie
    January 18, 2024

    First you remove unique selling poin the audiobook app and now this Logo, are you serious? I think its time to change, thanks for the good times but thats enough. Bye!

    One Hit Wonder
    January 21, 2024

    I had problems with my girlfriend because the new logo . She confused dezzer app with a date app.