Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16274 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

N

Nodar

Roadie

tbh, I don't care much about logo. Just need this things.... I can't see album release date, can't see top song from album as well...

T

tosh78

Roadie

The UI change is fine to me, except some minor changes and natural navigation to change (swap from top to bottom to reduce the player for instance).

What I need is to hide that icon, can you add a feature to replace this heart to something else? I really looks like a dating app, I got some comments about it, people thought I installed a dating app while I am not single, and this is very problematic.

Plus, the icon looks cheap right now on my screen compared to other icons.

Sloty

Roadie

Please give it another thought. This new logo and theme has nothing to do with the old one and is pretty lame. Furthermore many people seems to agree that this decision is not correct.

At least let us chose the old logo and theme from the settings on desktop and mobile.

And come on, I’m sure you can do better than a purple pulsing heart. You gotta be kidding me :-\

If you're not into metal, you are not my friend

B

Buti.Seipei

One Hit Wonder

Been a user for almost 10 years now. New update gives it a cheap feel in comparison to what it was before. I was horrified when it updated! My partner thought it was a dating app. I'd have to agree thats what the icon looks like. Plus the app colour scheme and design gives a circus kinda vibe.

Absolutely....at the main they should have app skin change as option to users....

A

Akadengdeng

Rising Star

The new redesign; yes its horrible.

What really pisses me off, is that so far I have seen 0 reaction of ANY Deezer staff to the (valid) complaints of the UI redesign and loss of functionality on some parts as well.

Let me remind you, Deezer:

I myself, and many other pay good money for your service. We are active, paying users.

Not adressing the valid complaints of an already established and paying customer base is just wrong.

By now I expected at least one of two things happening:

An apology and acknowledgement of the fact you messed up and will fix it.
A message stating you stand by it and anyone that doesnt like it is free to leave.

I certainly hope you got the balls to do one of these moves.

If you gonna go for option 3 (just stay silent and hope people will “forget and accept” ,

I will not be renewing my subscription for sure.

No one, literally NO ONE asked for a professional company with professional logo to “reinvent” their identity.

Your new logo looks like a gay dating app, the font is straight up ripped from Fortnite, the color scheme stolen from Twitch and your artwork is of the same cheap wannabe quirky and “inclusive” drawings/images are on the level of YoutTube/Dating app bad.

FRIENDLY REMINDER DEEZER:

I pay for MUSIC, not to feed an agenda, personal satisfaction of some UI designer or a power trip of some CEO that lost all touch with what made people choose Deezer in the first place.

How to fix this?

Can’t go on a rant without offering a legit solution in my opinion.

1.revert changes, make this “theme” optional

2.send out a questionare to your active userbase with a simple yes/no question: does Deezer need the new UI/Identity change

3.ask people what they REALLY want to see improved, and start DOING IT.

i have seen a ton of legit suggestions/implementations that can make Deezer the best out there.

long story short:

Waiting for an official reply and any sign of some staff member that they give a f about their (paying) users.

If not seriously addressed I know one thing for sure, I wont be giving Deezer my money when my subscribtion ends. there are (cheaper) alternatives and the differences between the competetion and Deezer gets smaller everytime; hell the competition has an edge now since they don’t have such a horrendous UI.

/rant

100% agree with this post, especially this part:
I pay for MUSIC, not to feed an agenda, personal satisfaction of some UI designer or a power trip of some CEO that lost all touch with what made people choose Deezer in the first place.”

I’ve been on the verge of cancelling my subscription because of constant frustrations while using this program.
Seeing our money gets used for useless and unwanted changes only feeds those frustrations.
Listening to user feedback and fixing bugs should be number 1 to form a stable foundation to build upon.
Making decisions based on ideologies that u then force upon paying customers is setting yourself up for failure.

And now you’re increasing the price of our subscriptions “To continue to improve your experience on Deezer”….. mmmmh… That just feels like a smack in the face.

Please decision makers at Deezer, reassess your priorities, leave the politics for some place else and listen to the voices of your subscribers instead of only the niche that aligns with your views.

A

Akadengdeng

Rising Star

Seeing those condescending social media posts was the nail in the coffin for me.
I don’t have too much hope, but until management starts acting like professional adults, I won’t be coming back.

G

Gabriel.Eugenio.Dvoranen

Rising Star

Is officially, the Deezer font is same of Fortnite

Z

Ziggi

Guitar Hero

This new logo looks like a logo of a dating application for transsexualists!

Extremely poor decision!

R

Rodry

Roadie

In my opinion the new logo is totally anonymous

D

distantdave_

Roadie

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

This new logo looks like a logo of a dating application for transsexualists!Extremely poor decision!

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

This new logo looks like a logo of a dating application for transsexualists!

Extremely poor decision!