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Jaime.Deezer
Community Manager
Jaime.Deezer
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16275 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”
 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

      529 replies

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      Leonídia.Deezer
      Community Manager
      Leonídia.Deezer
      Community Manager
      January 22, 2024

      Hi @Pio84, thank you for your feedback; it is truly appreciated.

      I'm sorry that we didn't meet your expectations.

      Leonídia.Deezer
      Community Manager
      Leonídia.Deezer
      Community Manager
      January 22, 2024

      Hi @rafaeldiniz, Oh no, that sounds like quite a mix-up!

      The new logo does have a different look, and I can see how it might lead to some confusion.

      Hope everything gets sorted out with your girlfriend soon!

      If you have any questions or need assistance, feel free to ask.

      archaic_email
      Hitmaker
      archaic_email
      Hitmaker
      January 24, 2024

      I’ve been really enjoying the UI refresh! I’ve re-joined very recently and so far, the Deezer experience is pretty awesome.

        Roadie
        jeanga
        Roadie
        January 24, 2024

        So….

        You took the time to read the comments overwhelming telling you how bad the new design is but…

        you have decided to maintain your misguided choices… 

        Tells a lot about your customer’s satisfaction focus and your management ego priorities.

        At the time of this comment, your post has 11 likes, the comments telling you how bad the new logo is have 40 to 70 likes…  What was the point of this new post ? We listened but decided to not care ?

         

          Roadie
          Aldavir
          Roadie
          January 30, 2024

          The design itself is "fine", probably not better, but not worse either (except for the weird font, but that might take some time to get used to). What I really hate is the icon. When I first saw it, I thought it was part of some kind of event, but when I found out it was part of a whole new visual identity, I couldn't believe it… As others have said, it looks like a dating app.

          Vojto, trošku soudnosti, redesign je opravdu nepovedený.

          Jo, mohlo to dopadnout o hodně líp, ale hodně negativních ohlasů bude asi spíš kvůli tomu, že je to šok.

          But we should probably be talking in English as everyone here :D

          Ha! Česká komunita 😁

          Anyway - the worst part of redesign is the icon.

          Hele, Češi! :-)
          Za mě: Dřív to vypadalo jako profesionální aplikace na hudbu.
          Teď to vypadá jako nedůvěryhodná pouťová atrakce.
          Deezer už nemůžu nadále doporučovat. :-(
          (ještě toto někam napíšu anglicky)

          oldrecord
          Hitmaker
          oldrecord
          Hitmaker
          February 4, 2024

           

           

          🙂 🎶 💥 The new logo?? My comment is -- it’s absolutely awesome …. Cheers … 

           

          🙂

          “Music is enough for a lifetime, but a lifetime is not enough for music.” Sergei Rachmaninov
            Leonídia.Deezer
            Community Manager
            Leonídia.Deezer
            Community Manager
            February 6, 2024

            Hi @oldrecord, thank you for your positive feedback on the new logo!

            We're thrilled to hear that you find it absolutely awesome. Cheers to you as well!

            If you have any further thoughts or feedback, feel free to share them with us. We're always here to listen.

              MyMusicIsMyLife
              Roadie
              MyMusicIsMyLife
              Roadie
              February 16, 2024

              Also ich finde das Logo überhaupt nicht schön, es hat überhaupt nichts mit Deezer zu tun. Ist einfach meine Meinung dazu. Man kann so tolle Logos herstellen so das man auch weiß um was es handelt. Das Lila Herz passt einfach nicht.

              Es ist meine Meinung auch wenn andere eine andere Meinung haben was natürlich für jeden freisteht. Wäre schlimm wenn wir alle die gleiche Meinung hätten.

              😃

               

               

              Guitar Hero
              czarna.lista
              Guitar Hero
              February 17, 2024

              I was using Deezer since 2018 but I was forced to move by this UI redesign. I went for Spotify and I must say that you copied theirs look (and Twitch) but not the actual functionalities that make them superior. So it seems like total miss. Spoti is ugly as hell, that's why I was staying away from it but at least it is very functional.

                oldrecord
                Hitmaker
                oldrecord
                Hitmaker
                February 17, 2024

                Hi @oldrecord, thank you for your positive feedback on the new logo!

                We're thrilled to hear that you find it absolutely awesome. Cheers to you as well!

                If you have any further thoughts or feedback, feel free to share them with us. We're always here to listen.

                Thank you for your reply Leonidia. Deezer is sooo awesome … Take care,, and have a great day.. Cheers.. 🙂

                “Music is enough for a lifetime, but a lifetime is not enough for music.” Sergei Rachmaninov
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