New logo: Explanations 💜

One of the last times I was on this forum, it was to inquire about the lack of a very basic feature re: subscriptions (which is now coincidentally part of their subscription offerings, the Family HiFi plan.) So it's sort of unfair of me to say that Deezer NEVER listens to their customers... it just takes them 3+ years to listen. At that point, many of us will have found a competitive and utilitarian streaming service we've long been looking for. The rainbow EQ logo will be the last Deezer logo I remember.

I don’t like the new logo. It’s like a Halloween season logo.

I read a couple of answers from Deezer on Google Play. It seems unlikely that this feature is coming back. The answer was literally "you can shuffle your playlists" and that's that 😂

Ugly new logo!! Give us some choices, at least. The new one looks like a cheesy dating app. I need to hide Deezer on another page of apps, can’t be in front anymore 🤢 

What a disaster identity update. The new logo...I’m speechless. Can anyone explain to me where I find the dating section in the new app? This logo is sooooo off from music!

First thing I did was to change the app icon back to the old one (MacOS) - but don’t know how to do it on an iPhone.

Great idea. I’ll do the same.

All I needed to hear. Cancelling my HiFi subscription.

Hi there,

I don’t really like the new icon, seems a bit lovey-dovey, and doesn’t represent what the app means to me. 

So that’s a ‘no’ from me 🙂

 

They can’t even design their email signatures correctly.
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The thing that really gets to me about the rebranding is that this could’ve been fun.

People like having opinions on aesthetics. Deezer users are here because we like Deezer, it feels more personal than Spotify et al. It feels like something we all have a part in.

Except we obviously don’t.

We could’ve had a poll, a beta testing period, or whatever else. Deezer could have gotten some hype going, gotten the community energized. They want to create connections between users? What better occasion than a debate on icons and color schemes! Maybe the result wouldn’t have been objectively better than this, but it would’ve been our choice.

But no, they rolled it out without asking. And they did a very slapdash job, which could’ve easily been prevented if they’d taken feedback first. It didn’t occur to them to check for accessibility ♿.

Look at the announcements: “We tell you more” makes it clear there’s a hierarchy and users are at the bottom of it.

Most of us dislike change, and sometimes change has to happen. But more than that, nobody likes feeling ignored and helpless. I think that’s a big part of why the rebranding got such a backlash. It’s why I’m thinking of switching to Spotify. Sure, it’s ugly and impersonal, but I guess Deezer is too.