Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16274 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

C

Cristiano Alencastro

Roadie

What a crap explanation, you put a Dating App icon on a Music App.
Crap on the phone, worst on PC. I have to share my screen for work, and here we go “a dating app” on the task bar.

At least give us the option to change to the old one or something else.

S

S_l

Roadie

Really poor design, what else can I say. The first disappointment in many years of using the service. Deezer team, you have always been such great guys. The previous design was very cool, put everything back for now and look for a new designer, let him do something no less beautiful based on this, then make a vote. Honestly, it's done ridiculously now.

J

JMRD

Guitar Hero

patronizing much?

kthxbye.

subscription cancelled today.

J

JMRD

Guitar Hero

Vote with your wallet.

L

LHSanti

Roadie

mHi.

Don't get me wrong, I absolutely love Deezer. It's my go to choice for music, however deezer's new UI is truly a crime against humanity.

Please, deezer devs make a switch in the app that allows users to choose between the new and the old UI.

To all those who requested a “rollback” option: I’ve just discovered that it is possible to have both versions, new and old. At least in a PC.

In my computer Deezer opens at startup still using the old look and feel, and I can simply switch between the old and new.

R

radioelephant

Guitar Hero

We really need a way to change this font back to something more legible.

Leonídia.Deezer

Community Manager

Hi @Roger Flores, I wanted to share that some of the issues you mentioned have been addressed in the current beta version, particularly the features related to albums like our User @awesomemac mention.
Our team is actively looking into the matter of going back to a playlist.
Regarding CROSSFADE, it's worth noting that it's available on iOS but not on Android.
To better understand the situation with album art/covers appearing smaller on the playback screen, could you please provide more details or share a screenshot or video?
Thanks for your patience and collaboration!

K

Karim Mneimneh

Guitar Hero

Just popped in to see how the poll is going. It’s not getting any better, is it? 😅

I don’t think a poll is not always representative. The people who are happy or have nothing to complain with the new “look & feel” won’t go to the community and post what their thoughts are. They go using Deezer like they used before with the new looks.

People that have a different opinion than Deezer or don’t like the new looks are more willing to post their opinion and because of this, a poll is not always representative.

You have people like us who complain on forums because we care and people such as my wife who uninstalled the app without blinking. I was asking her the other day what she thinks of the new update and she couldn’t care less… she was like the new update is ugly so I’m using “...” now.

AS SIMPLE AS THAT. No drama no nothing…

And if you think a poll is not always representative, it’s most of the time the closest to reality no matter how much you scale it down. Political polls are crucial and a strong predictor to the success or failure of the movement.

Have you seen the latest reviews on Google play and Microsoft store?

And of course the Deezer bot replying…

But let’s be objective and honest about it; do you think this is acceptable?

I swear it looks like an XXX chat adware minimized to tray…

I’m paying $19.99 / month which is even MORE EXPENSIVE than my Netflix subscription ( the irony ) and I expect a premium experience.

It’s quite the opposite frankly and I suspect you will sustain the business growth with such attitude and strategy which is unfortunate but plenty of alternative around.

I feel sorry for you.

Kroc

This would have happened in any company during the brainstorm that lead to all this...

… except at Deezer:

Dawg

Rising Star

Don't care about the logo at all. Please get back the Shuffle my music feature.

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”