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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    Rising Star
    November 13, 2023

    I’ve come to the forum because I can’t read the font. Legibility is a measurable factor, not just a stylistic choice.

    Prices and bugs are increasing every year, and I have already closed my premium account and helped three others to do the same.

    One Hit Wonder
    November 13, 2023

    Similar to the previous answer, but on a mobile, I have on old iPhone 7 which did not automatically upload this ghastly new app design, and it has maintained the old logo and features, including the shuffle my music feature, and it works. So it does still exist but is just not being made available on the new app format. 

    I can activate the shuffle my music feature on my old phone and then stop playing and close the app and when I open it on my new phone it lets me continue playing the track I was on and stays in Shuffle mode for all my music. If I lose this feature completely I will see if I can find it on another provider and leave Deezer. Hopefully if enough people complain they will restore it to this update (which seems to have upset a lot of people as the previous version was perfectly good). Cheers! 

    awesomemac
    Superuser
    Superuser
    November 13, 2023

    Just popped in to see how the poll is going. It’s not getting any better, is it? 😅

    I don’t think a poll is not always representative. The people who are happy or have nothing to complain with the new “look & feel” won’t go to the community and post what their thoughts are. They go using Deezer like they used before with the new looks.

    People that have a different opinion than Deezer or don’t like the new looks are more willing to post their opinion and because of this, a poll is not always representative.

    awesomemac
    Superuser
    Superuser
    November 13, 2023

    @Roger Flores Number 4 is something Deezer is aware of. It’s been posted here on the Community a couple of days ago. This is only in the Android app. The releasedate, length album are visible on iOS or the browser.

    Thank you for mention those issues.

    awesomemac
    Superuser
    Superuser
    November 13, 2023

    Hi @Falcorin A lot of people mentioned the missing of the shuffle option in previous posts here in the Community. Hopefully this will be fixed sometime soon.

    Rising Star
    November 13, 2023

    Just popped in to see how the poll is going. It’s not getting any better, is it? 😅

    I don’t think a poll is not always representative. The people who are happy or have nothing to complain with the new “look & feel” won’t go to the community and post what their thoughts are. They go using Deezer like they used before with the new looks.

    People that have a different opinion than Deezer or don’t like the new looks are more willing to post their opinion and because of this, a poll is not always representative.

     

    You're right. However, the fact that a minority is complaining doesn't automatically mean that the majority is happy or that they are actually able to vote. To access the community from a smartphone, one must go to the profile icon -> choose the help option -> accept cookies -> accidentally find this unofficial topic -> log in again in the browser -> accept cookies again for another domain -> find the topic again. A wonderful user experience.

    We may express our opinions, but phrases like 'community', and a logo that resembles a heart (or an halloween butt) are mere marketing fluff. We're here to provide meaningful feedback on a service we pay for, yet we're often treated like children. No thanks.

    Guitar Hero
    November 13, 2023

    Like someone else mentioned here, the old Deezer UI was clean, easy to read and easy to use. That’s why some of us chose Deezer.

    Now the UI is hard to read (the font is all wonkey) and ugly (those icons are terrible!). And I have to explain to coworkers that I’m not using a dating app at work.

    Your “explanation” does not really explain anything, it just shows your french arrogance. The redesign does not help in “connecting emotionally with music fans“ at all. Get a grip.

    Guitar Hero
    November 13, 2023

    Has there been any statement than this from them in the meantime? I mean, it doesn't have to be like "we did something terribly wrong", but maybe "we appreciate your feedback, we will reconsider the logo choice" or whatever? Anything to show that they care?

    Roadie
    November 13, 2023

    I generally appreciate your service, but this overhaul fails on two fronts:

    • As visual identity, the new fonts look cheap (and with the logo look weirdly like you’re trying to ape Undertale, of all things?). They manage to be harder to read and yet also have less appeal.
    • The design/UX is just plain worse. It looks cheaper, not simpler, and the permanent playlist bar to the side is ugly clutter. One of your main benefits over Spotify was having a cleaner, less awkward UI and now you just look like a cheap knockoff of the biggest player instead.

    (I couldn’t really care less about the logo. It’s fine. The old one was a bit more distinctive imo.)

    Edit: Oh! And the visual update has made offline mode on mobile (at least, on Android) much more awkward to use. There’s no option to just play downloaded music, and if I try and view the contents of a playlist (that I have downloaded), it fails to show it because I’m offline. Just generally a mess.

    Roadie
    November 13, 2023

    I must say I don’t agree. Social is part of the game this days . Social approach is  available in almost every service , even when it’s not related to music .

    Just because something is common, doesn’t mean it’s good. Social approach is in everything because it aids vendor lock-in, not because it’s desirable for users. That’s why almost everything has it, and why it almost always sucks and sees little to no use.