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One Hit Wonder
October 19, 2021

Price Increase

  • October 19, 2021
  • 69 replies
  • 3361 views

Anyone else had an email, stating there will be an increase in monthly subscription, from November, of £2.00? Apparently, Deezer are investing in HiFi quality sound, as a sweetener. I for one, will be moving on elsewhere

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Hello everyone!

Deezer is gradually switching to new subscription and price models.
This means that in the future there will be ‘Premium including HiFi’. Compared to the current subscription Deezer HiFi, it will then be cheaper.
The classic premium subscription will actually be a bit more expensive.

The market is changing rapidly. Fired by Apple Music and Amazon, it feels like all customers want to get at least HiFi/HiRes standard delivered. Deezer now takes this into account accordingly.

The next countries in which the subscriptions will be switched are Ireland and South Africa*.

If you do not agree with the new pricing models, you can of course switch to another provider. Unfortunately, there will never be 100% satisfaction. :expressionless:

 

*Edit: and UK

69 replies

JJST
Rising Star
Rising Star
March 9, 2022

You are right @Zayn-T, existing customers can continue to pay their lower subscription price but they won’t get HiFi quality.
Thanks :)

@Jaime. But why is it that poorer countries then saw an almost double increase in price? Our individual plan was $5.99 and now it's $10.99. We're not the US. $5.99 may sound cheap, but in my country it's a difficult thing to get. Isn't the idea of regional pricing considering different countries' situations and context? Every other service has different prices according to region.

Jaime.Deezer
Community Manager
Community Manager
March 9, 2022

@JJST I understand that you’re frustrated about the price increases. First of all, I wanted to say thank you for supporting Deezer.
Our industry can change very quickly, sometimes overnight, and some of our competitors are now providing HiFi quality sound to all of their users. Also we got a new CEO last year, who brought a new vision to the company and these changes reflect the strategic work that he and the executive team have been doing since he joined.

That’s why we have taken a decision to increase our prices. The reason that we’ve done it is simple - we want all of our users to have access to HiFi by default. We also want to be able to pay artists more and support the industry better.
Deezer is a challenger and as such we need to remain flexible, constantly try new things, take some risks, and adapt fast. 
Thanks :)

JJST
Rising Star
Rising Star
March 9, 2022

Hey all!

Deezer delivers the new subscriptions including HiFi. At the same time, the classic subscription 'Deezer HiFi' is disappearing.

Previous HiFi customers effectively experience a price reduction.

Previous premium customers get HiFi sound for a small surcharge.

Some users find it annoying that Premium will no longer be available without HiFi. But obviously the market wants it that way or a large part of the customers.

I can't imagine that Spotify prices will stay stable forever.

In the end, the customers decide how the streaming market will develop. :smirk:

@dee_dirk  I guess Spotify’s prices won’t stay stable forever, but at least the increase needs to be proportional according to regional prices. Standardized prices for every country makes no sense.

JJST
Rising Star
Rising Star
March 9, 2022

@JJST I understand that you’re frustrated about the price increases. First of all, I wanted to say thank you for supporting Deezer.
Our industry can change very quickly, sometimes overnight, and some of our competitors are now providing HiFi quality sound to all of their users. Also we got a new CEO last year, who brought a new vision to the company and these changes reflect the strategic work that he and the executive team have been doing since he joined.

That’s why we have taken a decision to increase our prices. The reason that we’ve done it is simple - we want all of our users to have access to HiFi by default. We also want to be able to pay artists more and support the industry better.
Deezer is a challenger and as such we need to remain flexible, constantly try new things, take some risks, and adapt fast. 
Thanks :)

 

@Jaime. Well, it’s been a good little more than a year :disappointed:

Yossi Kozay
Rising Star
Rising Star
March 13, 2022

I've just read that the price increased. I wouldn't mind that you'll charge a few more bucks a month if the service was good but it's not the case!! It's actually worse than others!!! For years we're asking and pleading for gapless playback and nothing! Asking for remote control option - nothing!! The desktop app is filled with bugs and there's no change to that no updates! What are you raising the price for?! 

Bad move and a poor decision Deezer! 

I have yearly hifi subscription till july. If the price will not go back down I will not renew it at Deezer unfortunately. 

Too bad! I love this company :(

Gloria in excelsis deo❤
Guitar Hero
March 17, 2022

In Greece from 6.99€ to 10.99€ I'm a premium customer since 2017 and the new prices is ridiculous, Switch to Spotify.

Yossi Kozay
Rising Star
Rising Star
March 17, 2022

In Greece from 6.99€ to 10.99€ I'm a premium customer since 2017 and the new prices is ridiculous, Switch to Spotify.

About the same here in Israel. They doubled the prices all around this area!! Nothing justifies this. 

I'm off to Tidal's Hifi. 

Gloria in excelsis deo❤
Yossi Kozay
Rising Star
Rising Star
March 23, 2022

Hey Deezer, 

I get it, you want to raise the price and that’s ok BUT!!

the prices defer from region to region. which means that you should raise the price in each region accordingly to what they used to pay. what you are doing is a major damage to your fans but primarily to your name in this market. 

It’s not too late to admit your mistake and fix it. 

Thank you (there’s a lot of work to do on the desktop app as well… maybe you should attend to this more than raising the prices for now)

Gloria in excelsis deo❤
Roadie
June 12, 2022

Thank you for service before you changed the price. It is expensive than other music service. I’m used Deezer like 3 years, because it was very convenient, but now I’ll change to Spotify or Apple Music. It is not so comfortable for me, but price for Deezer is very now.