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Guitar Hero
November 15, 2022
Answered

doubling the subscription family

  • November 15, 2022
  • 34 replies
  • 626 views

Hi!
 

I see this price increase unacceptable. Just because you introduced HiFi quality, you will double subscription for Family package. 
There is no other choice? If this is true, I'll have to cancel my subscription.
 

Waiting for a feedback.
 

Thank you!

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    Best answer by Johnathan.Deezer

    Hello @kolma!

    As a challenger, Deezer needs to adjust quickly to make sure that we can continue to compete with global giants. That’s why we have taken the decision to make HiFi (FLAC quality) part of all our subscriptions. It means we had to change the price point to reflect the value we provide, as well as the standards in the country.

    We don’t have other option at the moment, but you are receiving a better song quality, no worries.

    Let me know if you have any other questions.
    💡 For all information on Deezer: dzr.fm/FAQ

    34 replies

    Hitmaker
    November 15, 2022

    Does it transfer the likes and everything ?

    Not sure to be honest. At least the playlists are there. 

    I migrated to apple music and the only sync it does not sync is the artists list but I think this is an apple music limitation

    Guitar Hero
    November 15, 2022

    Price increases - okay. Doubling the price with very little warning - nope. Not happening. Goodbye Deezer.

    Guitar Hero
    November 16, 2022

    As, clearly, many of you are expressing here, the price hikes Deezer have callously thrown at us are unacceptable. 

    In my case, the family plan I am on will increase by 51%.

    Deezer’s attempt to dress this up as a footnote in an email about providing HiFi quality audio is disingenuous at best.  But it’s hard to see it as anything else but flat-out deceiving - buried near the end of a long email.

    Even worse, is support pedaling a line about providing more value...

    We want to provide more value to our subscribers by giving them lossless quality music.

    Let’s be clear - this is not providing more value for most Deezer subscribers, it is providing substantially less value.

    As consumers, we need to stand up to tone-deaf and deceitful behaviour from suppliers.  I came to Deezer, so many years ago, to do my bit to support the little guy and keep some balance in the market, so it wasn’t “all Spotify”.  But that’s it for me, this makes Deezer the most expensive family music steaming service, and it’s not even the best one.

    I strongly suggest you all do the same and send Deezer a clear message that their tactics will not be tolerated!

    Roadie
    November 16, 2022

    I want to thank Deezer for being my platform of choice for 6 years. The pricing was OK, the quality was OK as well and all the features were decently done.

    I understand that these times pricing changes for almost all products regardless of the market, it’s understandable.

    Yesterday I received an email about better quality in my plan and I was pleasantly surprised, but after reading further - you just upgraded me to a more expensive plan you already had. The wording of the notification was not “We have to raise prices, but here’s a cookie”. It was a deceptive and cheap marketing. Not even close to being appropriate to your paying audience.

    And for this disrespectful email I want to say - F you too, I’m migrating to Ti***.

    Rising Star
    November 16, 2022

    The fact that the CPI rose this year between 5% to 10% in different countries, means that that, as you said, “pricing changes for almost all products” in the 5%-10% range. Nobody is doubling the price of a service, which Deezer just announced doing.

     

    Moreover, no service with a minority share increases its prices far above those those of its more successful competitors… In Israel, a Spotify family account costs $9.3 a month, an Apple Music family account costs $10, and the new Deezer price will be $18. That’s absolutely ridiculous. Nobody, and certainly not me, will remain a customer at those prices.

    Rising Star
    November 16, 2022

    Hello @kolma!

    As a challenger, Deezer needs to adjust quickly to make sure that we can continue to compete with global giants. That’s why we have taken the decision to make HiFi (FLAC quality) part of all our subscriptions. It means we had to change the price point to reflect the value we provide, as well as the standards in the country.

    We don’t have other option at the moment, but you are receiving a better song quality, no worries.
     

     

    Wow, it’s hard to imagine a more out-of-touch answer to your users’ outrage. Do you seriously believe that most, … scratch that…, any, of your existing customers want “FLAC quality”, and want it so much that they are willing to double the price of the service, and pay double what your competitors charge?

    I’ve been paying for your service for several years, and not one, that’s right not even once did it ever cross my mind that I wish the sound quality would have been higher. I think the sound quality you’ve been using - 320kbps - has been perfect just the way it was, and higher quality than what the mp3s I had previously ever were. I would never have considered paying more for “higher sound quality”, and definitely not double the price.

     

    As it stands, the new Deezer Family cost in Israel, $18, will be almost double that of the family plans in Spotify ($9.3) or Apple Music ($10). Even Netflix HD family plan is cheaper ($15!). The chances that I’ll stay with Deezer at that price are the same chance that I’ll be able to tell 320kbps audio quality from FLAC, i.e., zero chances.

    One Hit Wonder
    November 16, 2022

    Same here. Going to cancel our family subscription. 

     

    Guitar Hero
    November 16, 2022

    I agree, doubling the price in one move is too much.

    I’ve been a happy customer for well over 5 years, I even moved to the family plan, but I can’t stick around with this move.

    Roadie
    November 16, 2022

    Total unacceptable for doubling price.

    It is too much Deezer. 

    Guitar Hero
    November 18, 2022

    By adding HiFi to all plans and raising the price Deezer is essentially moving to the HiFi segment of the market where Tidal and Quobuz currently compete. However, we long time Deezer customers, chose this segment of the market, not the HiFi segment. We could have chosen to to pay a higher price for HiFi by using another service, but we did not.

    I’d be surprised if a significant percentage of Deezer customers stick around after this move.