FOCUS ArtistūüĒć ... What's yours?

  • 25 August 2023
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FOCUS ArtistūüĒć ... What's yours?
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Our Deezer Focus Artist for the month of August was … Claud!


Ever heard about them?

In the dynamic realm of contemporary music, artists continuously emerge with unique styles and captivating narratives. One such artist who has been making waves in recent years is Claud, an American singer-songwriter. With a distinctive blend of indie pop and electronic influences, Claud has managed to carve out a niche for themselves in the competitive music industry.


Claud Mintz, professionally known as Claud, was born on April 23, 1999, in the United States. From a young age, Claud exhibited a natural inclination towards music. Drawing inspiration from a wide array of genres and artists, Claud began honing their musical skills, particularly as a vocalist and songwriter.


Claud's breakthrough arrived in the mid-2010s when they released their first single, "Craving," in 2016. This marked the inception of their music career, introducing audiences to their distinctive sound characterized by soothing melodies and introspective lyrics. Subsequent releases like "Wish You Were Gay" and "Easy" gained traction, showcasing Claud's ability to craft emotionally resonant songs that resonated with listeners.



Signing with a major record label, Saddest Factory Record, Claud's trajectory received a significant boost. Their EP titled "Sideline Star," released in 2020, further solidified their presence in the music scene. The EP featured tracks that delved into themes of vulnerability, identity, and relationships, all wrapped in Claud's signature ethereal sound.


Claud's music is a fusion of various influences, incorporating elements from indie pop, electronic, and bedroom pop genres. Their voice, often described as soothing and heartfelt, adds depth to their introspective lyrics. Claud's songs often explore themes of love, self-discovery, and the complexities of human emotions.

The ability to blend personal experiences with relatable storytelling has been a driving force behind Claud's success. Their songs possess a rare quality that allows listeners to connect deeply, as if peering into the artist's own introspections and reflections.


Check Claud - Crumbs | Deezer Sessions, Paris:


Claud's rise to prominence can be attributed not only to their musical talent but also to their authenticity. Their open exploration of gender identity and fluidity has resonated with a diverse audience, making them a representative of a new wave of artists challenging societal norms.


In an era defined by the constant evolution of musical styles, Claud has managed to create a distinct identity through their introspective lyrics, captivating vocals, and genre-blurring compositions. As they continue their journey, Claud's impact on the American music scene and beyond is undeniable, and fans eagerly anticipate the musical gems they will undoubtedly deliver in the years to come.


Have you discovered or re-discovered an artist this August? 

Share a track you want everyone to listen to below! 

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In August I discovered Sigrid !

Pouring her youthful anxieties and wide-eyed dreams into electro-pop gems, singer-songwriter Sigrid (born 5 September 1996) charmed Norway's music scene with her unstarry, down-to-earth nature and came to wider attention when she won the prestigious BBC Sound of 2018 Award.

Growing up in the wild, craggy, picturesque town of Alesund on Norway's west coast, she played piano from a young age and was raised on her parents' Neil Young and Joni Mitchell records and her brother's Nirvana and Opeth albums, before discovering her own love for Coldplay and Adele. She penned her first song at the age of 16 when her brother invited her to perform with him at a local gig on the condition that she write her own original track for the occasion, and soon she was pouring her heart into songwriting and creating big, dynamic, confessional ballads.
Although she originally set her sights on a career as a lawyer or a teacher, her parents encouraged her to pursue music and, after starting out with her sister in the group Sala Says Mhyp, she ended up signing to indie label Petroleum and moving to Bergen to work with songwriters and develop her talent at 18.
Her debut single "Don't Kill My Vibe" went on to become a national hit in 2017, and was a righteous piece of glistening Scandi-pop co-written with Martin Sjolie, bursting with glitzy, synth fireworks and an empowering message of resilience. Comparisons to Robyn and Lorde quickly followed, and she went on to reach the UK top ten for the first time with third single "Strangers," a euphoric Euro-dance floor-filler on which Sigrid wails and broods about the demise of a failing relationship.

Her EP Raw also produced popular tracks "High Five" and "Schedules" and her cover of Leonard Cohen's "Everybody Knows" was featured on the soundtrack to superhero movie Justice League before she topped the BBC Sound of 2018 critics poll ahead of Pale Waves, Khalid and Rex Orange County. The award led to a huge wave of publicity and tours with George Ezra and Maroon 5, and she was still only 22 when her debut album Sucker Punch finally landed in 2019, full of glossy, fist-pumping, electro-pop heartbreak, sharp, soul-baring lyricism and huge, soaring torch songs. The LP went to number one in Norway and was followed in 2022 with second studio album How to Let Go, which she wrote primarily in Copenhagen with songwriter Caroline Ailin (Dua Lipa, Charli XCX). The record, which yielded the singles "Mirror," "Burning Bridges," "It Gets Dark," and "Bad Life" with rockers Bring Me the Horizon, gave her another Norwegian number one as well as the number two spot in the UK.


In August 2023. Sigrid returns with New Single 'The Hype'