Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

jirikovoego

Hitmaker

Adding to the list, they still do not ship an Apple Silicon version of this app for Macs. In one post here, one of the CM of Deezer said almost 1 year ago that they were working on a “new desktop app”. I’m guessing it’s this one, but it still does not support the Macs released after 2020 at decent speeds.

In another one was that the desktop app development has been stopped. Because of 6.0 has been released with the new design, someone is still working on it. So, he/she/whatever could fix some of them. It can't be so tough.

M

Mister_Sterling

Rising Star

It really is bad. And rather than adding new things, they took stuff away! You can't see the album release date anymore by swiping the album cover. Instead it just makes the album cover slightly smaller… wtf is even the point??

You can’t easily see how many users like an album. Not crucial for me, but I noticed! We users notice when typefaces switch to BOLD and information gets pushed to hard to find places.

Silentium Tremendum

Roadie

Hi.

I use Deezer for already very long time and i must say that this new appearance on 1st impression was lil bit negative, but after few sec or min i got used to it and i realized actually that it was like made for me.

About color: That is my greatest combination, i love that combination of black and purple, i have a feeling like you made Deezer just for me, and thank God for that. I am aware that black purple isnt everyones 1st choice, but what can you do? When some other combination of colors was used, i got used to it even if its not my 1st choice, so ppl stop whining and get used to it.

I would only love 1 thing to be added in new Deezer and that is a place on the left, in the mid, where it is written “Playlists” and sign “+” is on the right from it. I wish it would be nice for us users to select what we want to see on that place. I personally dont use Playlists at all, i use Downloads all the time, so an option to select what user want to see in that spot would be nice. Therefore i would select for myself Downloads, while someone else could select something else.

Anyway once again ty for puting black purple combo, i really enjoy it!

K

krYsti

Roadie

The app now looks like it targets teen girls!

And new logo looks like a cheap version of a dating site for teens.

I had to remove this from my screen. It would be a shame if someone saw such an icon on my phone.

R

Roman Janko

Rising Star

I don 't like your new design . can I switch to the old one?

I have the same wish, but I suppose it won't be possible, time to say goodbye to Deezer after X years. Much more expensive than Spotify/Apple music and now the absolute ugliest.

Fire the designer who designed it or cut off his hands so he can never create anything like it again.

R

Roman Janko

Rising Star

Time to say goodbye to Deezer after X years. Much more expensive than Spotify/Apple music and now the absolute ugliest.

Fire the designer who designed it or cut off his hands so he can never create anything like it again.

L

Lilozoo

Roadie

Agree I dont want a heart. It's like something from My Little Pony or Barbie. Please change it. The old tried and true logo is good enough for me.

U

UserDeezer

Roadie

Why purple? Why heart? It doesn’t match like a music App. Please, change it to the last logo. Much better and nicer.

J

Jorge.Flores

Rising Star

Looks like a dating app, and not the good ones.

Frank Marquez

One Hit Wonder

Been with deezer since 2015 and what happened today was a downgrade. I have always loved deezer. But I feel that's gonna come to an end soon..

Sc: Yofrankster_559

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”