Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16275 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

Leonídia.Deezer

Community Manager

Hi @MyMusicIsMyLife @czarna.lista, thank you for sharing your feedback.

We're sorry if we didn't meet your expectations on this occasion. Please know that every change we make to our app is aimed at better serving our users.

We understand that it can be challenging to meet everyone's expectations.

Nevertheless, if you need any help in the future, please feel free to reach out.

A

Albert.Ochoa

Guitar Hero

Changing my review from 5 Star to 1 Star in Google. I've been a long-time customer. Everything went fine until somebody decided that it would be a good idea to change the multicolour icon to a boring and stupid purple heart. The purple colour dominates their website, too. They didn't even ask their customers. Now I have to see that stupid icon on my desktop everyday. Even with the appalling bad reviews they are having, with customers screaming to revert the damage done, they just don't care!! And what better way to make them understand than to cancelling my subscription….they probably won’t care either.

S

sheeple

Guitar Hero

The new visual identity is very, very nice. Before, the looks of deezer were a bit outmoded. The new logo, although the heart shape is a widely used form for brands nowadays and hence, communicates confidence and at the same time is relaxed. It is not an imposing sign, that signals authority such as many other tech companies do, and this is what I like most about it. It’s much more kind. And the font mirrors this self-confidence. Great work, congratulations!

A

Albert.Ochoa

Guitar Hero

The new visual identity is very, very nice. Before, the looks of deezer were a bit outmoded. The new logo, although the heart shape is a widely used form for brands nowadays and hence, communicates confidence and at the same time is relaxed. It is not an imposing sign, that signals authority such as many other tech companies do, and this is what I like most about it. It’s much more kind. And the font mirrors this self-confidence. Great work, congratulations!

We know that women love hearts. It’s understandable.

S

sheeple

Guitar Hero

You seem to be a rather inconsiderate specimen, Albert.

Assuming the gender of a fellow user (hint: wrong), then leaving a sexist remark to dequalify a judgement. Oldschool, but yet pure idiocy.

Jaime.DeezerAuthor

Community Manager

Thanks for your feedback @sheeple it’s very much appreciated.

Jaime.DeezerAuthor

Community Manager

@Albert.Ochoa please refrain of those type of comments as they are sexist and against our code of conduct…
Thanks

R

RichJSocial

Guitar Hero

It really is bad. And rather than adding new things, they took stuff away! You can't see the album release date anymore by swiping the album cover. Instead it just makes the album cover slightly smaller… wtf is even the point??

No you’re able to have it by tapping the cover. It’ll get bigger And if you swipe the cover you can see the release date also when you scroll down the year it came out.

R

RichJSocial

Guitar Hero

The new visual identity is very, very nice. Before, the looks of deezer were a bit outmoded. The new logo, although the heart shape is a widely used form for brands nowadays and hence, communicates confidence and at the same time is relaxed. It is not an imposing sign, that signals authority such as many other tech companies do, and this is what I like most about it. It’s much more kind. And the font mirrors this self-confidence. Great work, congratulations!

Love this we need more comments like this! Deezer Fam.

R

RichJSocial

Guitar Hero

🙂 🎶 💥 The new logo?? My comment is -- it’s absolutely awesome …. Cheers …

🙂

I love this comment and we need more like this Deezer Fam For Life!

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

🙂 🎶 💥 The new logo?? My comment is -- it’s absolutely awesome …. Cheers …

🙂

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”