Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16274 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

lyd

Rising Star

So now Deezer is making fun of the community... On social media.

Get real Deezer, your stock is burning.
By now im hoping you go bankrupt

lyd

Rising Star

as an addition: Deezer violating their own Company Policy.

Like any “modern company” applies rules when it benefits them:

“every voice matters” freggin jokers

U

ursobrian

Guitar Hero

Just sent a tip into The Verge about the bullying and community being ignored and posts being deleted.

More should follow suite. Get some spotlight on this. Deezer I dare you to silence this.

tips@theverge.com

lyd

Rising Star

Just sent a tip into The Verge about the bullying and community being ignored and posts being deleted.

More should follow suite. Get some spotlight on this. Deezer I dare you to silence this.

tips@theverge.com

Deezer has 0 knowledge on people/companies lurking here.

they 100% underestimate their paying clientele.

and yes I will contact them too. this needs to be adressed properly

F

FilipSt.

Rising Star

Left this dumpster fire of a service back when they first raised prices to obscene levels, and I am SOOO glad to be proven right. Take the plunge, guys, both Apple Music and Tidal will work wonders for you AND they actually listen: Tidal tried to push a feature called "live sessions" right atop their homepage a few months back. The backlash had their freaking CEO do a live Reddit discussion, admit the friction was totally unnecessary and quickly take steps to allow users to disable it. You don't have to pay insane amounts of money to be trolled online by a multinational company, really. That's been done for free since the beggining of the Internet.

T

Tom Hill

Roadie

Been a user for almost 10 years now. New update gives it a cheap feel in comparison to what it was before. I was horrified when it updated! My partner thought it was a dating app. I'd have to agree thats what the icon looks like. Plus the app colour scheme and design gives a circus kinda vibe.

B

BartCH

Rising Star

Deezer staff mocking paying customers on X put me over the edge. Saying goodbye to Deezer after 12 years.

To all the users voicing their concerns about the re-brand: Have a good day 😊

J

Joost_A

Guitar Hero

Just checked the French community. Deezer decided that no new comments were allowed in the corresponding French post “ New Logo, explantions”. Also in France a lot of people shared their feelings regarding the new identity. Probably not the feedback Deezer expected and wanted. So they shut it down. And they delete negative feedback in their English community. All together, very sad that it had to come this far.

T

Ten Years

Roadie

Decided to check the progress with all this stuff. Deezer fierce defense led me to associating the new heart logo with a clown nose. You know when 60 yo pretends to be 16yo or something and doesn't cooperate with cops keeping door locked. Neighbors simply don't know what to do.

B

Birgit Reinhart

Roadie

Wie finde ich meine gespeicherte Musik wieder? Seit der Umstellung ist sie weg!

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”