Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16274 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

lyd

Rising Star

Deezer Community staff deleted my post with the Poll 🤣🤣

The last time I've see the poll had more then 85% to the Worst Design 🤣🤣

They don't want a to know the opnions of the users

They deleted my post too.

their way of saying F YOU to actual paying customers. freggin clowns. they deserve all that is coming.

EDIT:

MY mistake, seems they have merged some of the posts people made INTO this thread. not sure where to find the poll though.

you can go to your profile and you should still be able to find your post.

R

Rick P.

Rockstar

Deezer has been actively deleting negative topics,

Yup - the entire thread with the poll has been deleted, along with others. Last time I saw it it showed about 87% votes against the redesign, a few percent for and the rest indifferent.

lyd

Rising Star

Deezer has been actively deleting negative topics,

Yup - the entire thread with the poll has been deleted, along with others. Last time I saw it it showed about 87% votes against the redesign, a few percent for and the rest indifferent.

check my post again I edited it, yours might also still be in here somewhere

R

Rick P.

Rockstar

I just scrolled through this entire thread, and although there's an earlier screen grab of the poll results, the poll itself is not here. The links I have to it in my email now lead to a 'post not found' message.

U

ursobrian

Guitar Hero

Anyone else notice the heart is gone from the forum header... Progress??

Also their stock continues to tank today.

S

sonicure

Guitar Hero

the new logo really sucks but this is not the worst part: what have you done with the Flow algorithm seriously? I cannot find the feature to get random mix based on my favorite artists anymore. This is a bummer. Flow does not take into account my profile and preferences anymore. Looking at the very long list of favorite artists I have in my account (I've been a user for a very long time), how the hell can Flow possibly propose Dire Strait or Van Halen to me??? Has it really looked at my list of favs? I feel very cheated. Please restore previous UI and previous features! A

S

Shock0318

Guitar Hero

This was the URL for the user poll that Deezer’s staff deleted:
https://en.deezercommunity.com/features-feedback-44/opinions-about-the-new-visual-identity-of-deezer-77734

The wayback machine archived it on November 10th, when it was still active
https://web.archive.org/web/20231110071026/https://en.deezercommunity.com/features-feedback-44/opinions-about-the-new-visual-identity-of-deezer-77734

They also silently edited the text in one of my comments, and I suspect they will edit or delete this comment as well. I have just saved this thread on archive.org, so we’ll be able to see what they change.

D

deeuser

Roadie

The old logo was sooo much nicer… The new one is so unimaginative 😕

And the new font… Why? 😫

S

scutu_mix

Rising Star

The old logo was sooo much nicer… The new one is so unimaginative 😕

And the new font… Why? 😫

I agree.. The old one had the identity of Deezer from the DNA up - especially with the Music Graph Visualization Logo … the new one has Nothing to do with music at all. Feels like a dating or love stuff app…. so sad...

This is the logo I love and will always miss…

K

Kit.MacArthur

Roadie

They have started deleting all the nagative threads. Stock has done down and they must be seeing memberships decrease. I’m peosonally going to have to move all of my music to a new platform if it doesn’t change back.

Deezer, please change it back!

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Sign up

Login to the community

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”