Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16274 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

D

DemonTheory

Roadie

I Hate the new logo. What is this some sort of Kaiser Permanente crap? Why ruin something that was already good.

C

Ccoulter

Guitar Hero

I agree the logo is not great but what really perturbs me is the total upset of the UI. I have no idea how to operate the program anymore. Why in the world would they totally change the operation of an app that no one was complaining about. Its incredible to me that so many times a company will make a change to the detriment of a product just because some idiot had to justify his job and come up with a new “idea”.

I would hope that due to the overwhelming amount of negative PAYING CUSTOMER feedback they are receiving they will reverse their change and bring back the old UI. It wouldn’t surprise me to see them try and issue some BS statement that they are getting positive response when EVERYTHING I have seen is negative.

A

arnaudd_fr

Guitar Hero

Really the joke has been long enough! It’s time to restore the previous icon!

Felipe9999

Guitar Hero

For the time being, I’ve figured out a way to remain on the old design on both mobile and PC, but should a later change break something critical on these older versions I’m outta here

G

Gabriel.Eugenio.Dvoranen

Rising Star

Deezer Community staff deleted my post with the Poll 🤣🤣

The last time I've see the poll had more then 85% to the Worst Design 🤣🤣

They don't want a to know the opnions of the users

U

ursobrian

Guitar Hero

Deezer Community staff deleted my post with the Poll 🤣🤣

The last time I've see the poll had more then 85% to the Worst Design 🤣🤣

They don't want a to know the opnions of the users

Yep, they deleted many of the posts. Easier to delete the negative feedback then own up to it.

U

ursobrian

Guitar Hero

Was curious, yep rebrand is affecting the stock too ever since they changed it. Jeeze, what are you waiting for to go back to old logo and design?

Compared to Sirius XM who successfully rebranded at same time..

Sony also rebranded at same time, go check they are up too..

C

czarna.lista

Guitar Hero

Google Play rating has dropped since rebranding.

C

Captain_Eric1

Hitmaker

Some people have mentioned “the poll.” Where is it? A link or page (if in this thread). I want to vote.

Later I will vote with my wallet, after recently renewed annual subscription runs out. Grrr.

lyd

Rising Star

Some people have mentioned “the poll.” Where is it? A link or page (if in this thread). I want to vote.

Later I will vote with my wallet, after recently renewed annual subscription runs out. Grrr.

Deezer has been actively deleting negative topics,

I had a topic voicing my opinion too, as well as there was a poll topic. both got deleted.

If you cant handle valid critisism, you just delete it, amirite?

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”