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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    Hitmaker
    November 12, 2023

    Yes it’s tacky, yes it’s a cheap looking logo. A company logo is one of the most important things a company/organization can have, if the logo is not representing or getting what the company/organization is all about then they would have failed to get the punter engaged with Deezer.

    As regards the functionality of the UI I don’t have to many issues, except for the playlist column on the left hand side of the web app, this should be an optional choice to have. 

    As subscribers we are ineffectively shareholders so Deezer should be very worried about the reaction this change is having to members of Deezer. The last thing they want is punters leaving in droves.

    At the end of the day It’s all about the music…...so lets keep this debate more about content and the engineering of the Deezer App.

    Just a thought why doesn’t Deezer have competition to all members to create a new Logo voted in by all members…….it can’t be that hard considering the logo they have come up with. 😁

    Cheers

    coypu

     

     

    Guitar Hero
    November 12, 2023

    Can anyone tell me if the new UI still has a way to change how a playlists content can be organized by song name or artist name, etc. Sorry, I’m just an old IT challenged guy who’s ticked off about the change in UI. Thanks

    lm41
    Rising Star
    Rising Star
    November 12, 2023

    @coypu I love the Idea of having a logo design competition.

    awesomemac
    Superuser
    Superuser
    November 12, 2023

    Can anyone tell me if the new UI still has a way to change how a playlists content can be organized by song name or artist name, etc. Sorry, I’m just an old IT challenged guy who’s ticked off about the change in UI. Thanks

    Yes, this is still possible. My screenshots are in Dutch:

     

     

    -Use the 3 dots in the right corner

     

     

    -Use Sort (Sorteer)

     

     

    -And now you can sort your playlist.

    Noam Asulin
    Superuser
    Bezi since 2017
    November 12, 2023

    Please return playlist information on android 

    It was fixed in the recent update was on Friday . At least for me . Check if you have any updates available. 

    (He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
    Noam Asulin
    Superuser
    Bezi since 2017
    November 12, 2023

    Deezer still doesn’t get it. people PAY, Deezer needs to PLAY.nothing more. nothing “social”, nothing “identity”

    Me and many users left because we know you will stand by this. I rather give money to the competition that just plays music and isnt having an “identity crisis”

    Hope next shareholder meeting will show this was the right move for Deezer, but personally I think this might be your Bud Light.

     

    I must say I don’t agree. Social is part of the game this days . Social approach is  available in almost every service , even when it’s not related to music . While the brand got changed in terms of logo , colors and slogan you still have your music . No one took it away or will ever take it away . Deezer is still a music service but with the option to connect between music lovers . 

    (He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
    Noam Asulin
    Superuser
    Bezi since 2017
    November 12, 2023

     

    We are visual creatures and have different opinions about everything .
    With new Deezer identity we was all surprised .As I can see after I read comments and feedback some of us was shocked and leave all bunch negative reactions .

    If you ask me ,I like purple so I can say that I like purple heart and everything what is purple .
    After few days as I play tracks on Deezer I used to a new design and almost forgot how was before .

    Improvement which I suggest is on font of title of album or playlist .
    If you don't want change font ,just get them smaller .

    Anyway , this new Deezer identity is now main thing on which people talk about .

    💜

    Are U sure you are into Purple ? Because I couldn’t know that from your comment 🤣

    (He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
    Geolog
    Rising Star
    Rising Star
    November 12, 2023

    OMG!  THE HEART SUCKS. I also replaced the icon. It is offensive.

    And, for something that claims it's “serious” about the music, the comic, funhouse design is a joke. Please tell me it's a joke. Please.

    NOBODY really gives a s%#*. Remember that and your life will be less stressful (unless of course YOU do :-)
    floraprocess
    Guitar Hero
    Guitar Hero
    November 12, 2023

    i don’t mind the purple theming but do prefer the old logo, really hate the font changes tho and the app (im on android) seems way buggier now...i do think their time would have been better spent fixing bugs that already existed and making long-standing requested improvements, idk maybe they wanted to redesign the ui first then implement that stuff but i really think they should have tested this release more thoroughly.

    suspect this is a thing of wanting to pull in new & younger users with a cuter theme but imo working on stuff like discord integration would have gone further with that without simultaneously irritating the existing userbase

    [she/they/it] neither dead nor alive but a secret third thing
    One Hit Wonder
    November 12, 2023

    Updates like this are the reason I keep coming back to the idea of buying all my music, the only reason I haven’t already is there’s no easy place to get everything.  This isn’t as bad as what Spotify was pulling before I migrated from there, but it feels like it’s headed in that direction.