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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    oldrecord
    Hitmaker
    Hitmaker
    November 12, 2023

    It is awesome. I support all the changes that are being made. Well done Deezer …. Cheers … 😄😀👍

    “Music is enough for a lifetime, but a lifetime is not enough for music.” Sergei Rachmaninov
    Roadie
    November 12, 2023

    There is always a lot of points on any update ever so i wont even bother.

    One thing I can claim however is you want make me see purple heart first thing i unlock my pnone! Espetialy with green circle and other options available.

    Design vise you dug youre self a hole, you went from general music/sound to something round and purple. Logo can sugest dating or fitnes app as much as music loving app. In short when I saw it, it poke my eye out and i wont have it.

    It looks like my girlfriends period app.

    Everything else is just same different.

    Guitar Hero
    November 12, 2023

    New design is an example of many bad decisions:

    • font selection
    • spatial arrangement
    • removal of functionalities

    Everything has already been pointed out in previous forum posts. We are the customers who pay and maintain this application, so you as a company should listen to our opinions. If most users are not happy with the rebranding, there should be an option to switch from new to previous version.

    I will just leave this here:

     

    Roadie
    November 12, 2023

    I’ll be honest with you guys. I don’t mind the redesign to be honest, in fact I couldn’t even care more. I use deezer for functionality so, if only the logo would change and some of the UI, I’d wouldn’t complain.

    I mean that’s exactly the case on desktop. Sorry, I mean, the web UI, since the desktop app still couldn’t figure out gapless playback. I was actually stoked to see the big change on the webUI so I instantly went to see how is the desktop app. Aaaand surprise, nothing changed. The looks are new, yes, but still the one feature why I don’t use that desktop app, the gapless playback, which by the way, you guys are promising to come for years(!), is still not working. But that’s okay, I learned to live with that.

    However, the Android app… Oooh boy, there is some big downgrades. I won’t say it is clunkier, I don’t think that’s the case, but there are features that are missing, and already started to drive me crazy. 

    The more minuscule is that every album info basically disappeared. Okay I’m maybe exaggareting a bit, but it was great to see the length of the album, and the exact release date, for me these was great infos, that I used extensively to organize my libraries. Funnily enough, it’s there on the webUI, even on the desktop app (I just checked), but nowhere on the Android App. Okay, I still could say, no problem, I can do my organizing on computer.

    Then there is the big one. I’m sure you guys saw it popping up….Where is Shuffle All My Favorites?! I don’t mean favorite tracks, I mean the entire library. I for one not really favoriting tracks. I add albums to favorites, and create stupid amounts of playlists from my monthly favorite albums. It was great because if I didn’t have an exact idea what to listen, I could throw in my monthly playlist (from january to october for example in this case) AND my other favorite albums (Oldies, or anything like that) and I got a pretty nice shuffle. Now, on Android...It’s gone. Poof. Nowhere to be found. 

    It’s really frustrating, because again(!) it’s there on the webUI, and the desktop app too. Why isn’t it anywhere on the phone app? This already been reported as a problem from a bunch of people, and will be a dealbreaker for a lot ot them. Even I am scratching my head, because yes, there are workaround, but that’s a big feature, which was removed basically from the Android app. I mean, aren’t smartphones are your main target (If not, why not fix the desktop app’s gapless feature?)? So why split functionalities between mobile and desktop platforms? You can get gapless playback for example on your phone, and the webUI, then again, you can only shuffle a library on desktop. This is bad.

    As I said. I don’t think the new design/rebranding is bad visually. It will take some time getting used to, but I get that sometimes you need to take risky steps. I can, and will accept it the way it is, because I’m not using deezer for the logo. But you’ll need to sort out you’re platforms, especially the phone app, because it might be a deal breaker, even for me if it stays this way. Again, functionally, not looks-wise.

    Nina Nebo
    Superuser
    Superuser
    November 12, 2023

     

    We are visual creatures and have different opinions about everything .
    With new Deezer identity we was all surprised .As I can see after I read comments and feedback some of us was shocked and leave all bunch negative reactions .

    If you ask me ,I like purple so I can say that I like purple heart and everything what is purple .
    After few days as I play tracks on Deezer I used to a new design and almost forgot how was before .

    Improvement which I suggest is on font of title of album or playlist .
    If you don't want change font ,just get them smaller .

    Anyway , this new Deezer identity is now main thing on which people talk about .

    💜

    💜🎧 | Why not just live in the moment, especially if it has a good beat | 🎶💜
    lyd
    Rising Star
    Rising Star
    November 12, 2023

     

    if this is the only reply you can come with, that is sad Jaime. Screw you and screw Deezer.

    my money is going elsewhere. good luck

    Guitar Hero
    November 12, 2023

    Everything @Gabriel.Eugenio.Dvoranen said. And on the Android version, especially the stupid “we are a dating app” logo. Who thought that was a good idea? Yes, I love music, but I don’t love babyish fluffy purple music.

    I’ve been with Deezer for two months over a decade. I love Deezer. I used to recommend it because it gave more money to artistes, then simply because Flow was so good, and then… well, recently I’ve recommended it only because it’s not Spotify. Now I’d be ashamed to recommend it.

    The big thing to do in these circumstances, when your users say “We absolutely hate this and it’s driving many of us away” is to admit you’ve made a mistake and go back to the previous design. That’s what a mature company would do.

    But I guess if you’re that far off base that you considered the new design for even a moment, you’re not going to be capable of that degree of maturity.

    Guitar Hero
    November 12, 2023

    I was not aware that deezer was planning to move as a date app! If I knew it few month ago I would have create my daughter music account somewhere else.

     

    Really I usually don’t care about colors while the UI is still usable. I just want to listen music and find the flow button.

     

    But now I can not find deezer music tab on firefox. It is only a heart! OK I love music, but if all apps providing me access to something I like are using a heart its a mess! How can I find music wave on this small icon? Really difficult to think about music when looking at this small icon:

     

    Same thing an android, in my app menu I have to look to an heart which does not looks like “music”. The waves around the heart big icon are not representing audio waves, it is just a bad designed heart.

     

    It looks very strange to press a heart in my car to get access to my music, I hope my wife won’t think I installed a date app….

     

    I hope you will find an other logo quickly, the previous one was fine, otherwise I will move to a pure music services.

    lyd
    Rising Star
    Rising Star
    November 12, 2023

    Deezer still doesn’t get it. people PAY, Deezer needs to PLAY.nothing more. nothing “social”, nothing “identity”

    Me and many users left because we know you will stand by this. I rather give money to the competition that just plays music and isnt having an “identity crisis”

    Hope next shareholder meeting will show this was the right move for Deezer, but personally I think this might be your Bud Light.

    Guitar Hero
    November 12, 2023

    horrible new logo, colours, user interface with floating player.. and it was so nice before. then came an idiot