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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations ๐Ÿ’œ

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations ๐Ÿ’œ

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart ๐Ÿ’œ?
One comment cited โ€œthere is a more distant connection to music compared to the old logoโ€

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The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
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Another question was โ€œwhy did you decide to change everything/what is the purpose of this new identity?โ€

Deezer helps you โ€œbe and belong,โ€ going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
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โ€œThe choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.โ€

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

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The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts ๐Ÿ’œ.

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    529 replies

    One Hit Wonder
    November 12, 2023

    Itโ€™s so ugly I started playing with the underlying .css. This is where the dreadful purple, magenta stuff is located. They called the theme โ€œChakraโ€ internally.

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    ย 

    My chakra broke the first time I saw this purple.

    Work in progressโ€ฆ https://annuel2.framapad.org/p/stylus-deezer-old-school-a49z?lang=fr

    Roadie
    November 12, 2023

    I mean its pretty obvious even from the poll on this forum, apparently an astronomic 86% of the community thinks this is the worst design they have ever seenโ€ฆย so no matter how much you want to view it as such, your users arent โ€œdividedโ€, really...ย if we are being honest, your community seems to just straight up hateย it.ย And that should really make you think, if sticking to the changes despite this feedbackย is the way to go, just because youโ€™ve invested time and money in making the new look, and because backtracking always feels and looks badโ€ฆย in some situations, its perhaps better to cut your losses and trash the new project.

    The logo, font and colour palette... though honestly to me they look like something somebody threw together in half an hour (personal opinion though, im not a designer), that isnt even the thing that Iย dislike the most. The worst thing is that those changes,ย combined with the changes to your UI, somehow make your app feel much less clear and intuitive, andย more cluttered and stuffyโ€ฆย even though perhaps the intentions were the complete opposite.ย 

    I have quite a few friends who use deezerโ€ฆย everyone out of 10+ people strongly dislike the new look to a varying degree...ย some are seriously considering switching to a different app, despite it being a hassle for them. And for the first time in many, many years, i am thinking about it myself.ย This is ofcourse a small size sample, and as with everything I wrote, is an opinion. But opening the forums with the intent to write this post, and seeing all the topics made about it already...ย Iย feel itsย pretty representative.ย 

    Its obvious that the intent of the changes are to attract a younger audience, nothing wrong with that.ย But the specific way and changes that you chose, I wonderย if you wont in the long run be loosing much more than you are gaining.ย Ifย its not completely impossible from a technical point of view, even making the old UI available as a feature, would seem like a great solution.

    I almost never botherย to write posts like this,ย or even make an account on communities for apps i use.ย But ive been with Deezer for almost 10 years nowโ€ฆ and I felt that the changes are abysmal enough, that i have to write something.ย I doย love the app, I love the way it introduces me to new music, and Iย I love the featuresย that have made me choose Deezer over other similar apps through the years.ย So i really hope this isnt going to be the long term bad decision for the app that it feels like it is at the moment.ย 

    Whatever your long term vision is for the app, dont forget that its your users who decide if thats what they want to pay for. Hopefully you dont learn that lesson the hard way.ย 

    All the best,ย 

    long time user

    Jaime.Deezer
    Community Manager
    Community Manager
    November 12, 2023

    @ybruyย The new identity will be present in all future updates and it is not possible to switch to the old logo.
    Thanks :)ย 

    Nina Nebo
    Superuser
    Superuser
    November 12, 2023

    ย 

    We are visual creatures and have different opinions about everything .
    With new Deezer identity we was all surprised .As I can see after I read comments and feedback some of us was shocked and leave all bunch negative reactions .

    If you ask me ,I like purple so I can say that I like purple heart and everything what is purple .
    After few days as I play tracks on Deezer I used to a new design and almost forgot how was before .

    Improvement which I suggest is on font of title of album or playlist .
    If you don't want change font ,just get them smaller .

    Anyway , this new Deezer identity is now main thing on which people talk about .

    ๐Ÿ’œ

    Are U sure you are into Purple ? Becauseย I couldnโ€™t know that from your commentย ๐Ÿคฃ

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    OMG I think I'm too much into Pupleย ๐Ÿ˜‚

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    ๐Ÿ’œ๐ŸŽง | Why not just live in the moment, especially if it has a good beat | ๐ŸŽถ๐Ÿ’œ
    Guitar Hero
    November 12, 2023

    On the bright side, nobody else likes it either!ย 

    Roadie
    November 12, 2023

    If you value your users, you roll back this uninvited surprise act asap. Bad user experience, offensive look, wrong associations. Listen to your users or perish, itโ€™s that simple.

    Rising Star
    November 12, 2023

    @ybruyย The new identity will be present in all future updates and it is not possible to switch to the old logo.
    Thanks :)ย 

    We're glad you decided to do without paying and long-time users, so goodbye ...

    November 12, 2023

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    ย 

    OMG I think I'm too much into Pupleย ๐Ÿ˜‚

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    You can never have too much purpleโ€ฆ.๐Ÿ˜€

    Rising Star
    November 12, 2023

    Remove the auto scrolling from everywhere in the app, it's annoying that I can't put the list of songs in the position I want.

    Superschlumpf
    Superuser
    Deezer "Sonos Master" Legend
    November 12, 2023

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    [he/him] Deezer is music, but Deezer and Sonos is party !