New logo: Explanations 💜

Deezer helps you “be and belong,” 

What a load of 💩

You're a streaming music service first and foremost - remember that, because people are paying to keep you in business

If I wanted the rest of the rubbish that you misguidedly think that you are, I'd go to existing social media outlets

You've killed your brand identity and your previously instantly recognisable logo in pursuit of some misguided flight of fancy

All that I, and seemingly many other paying customers, want is a streaming music provider with a corporate branding that doesn't offend the sense of sight.

Enjoy your reimagining coz I'm reigniting my Tidal subscription...

What a horrible, horrible update. There's nothing "refreshing" about it. I can't connect to it - not the infantile "heart" logo, nor the repulsive colour. The icon looks like a purple snot has landed on my home screen. Awful...I imagine it might appeal to teenaged girls - maybe they're who run Deezer these days?  Otherwise I really don't understand Deezer's need to be so customer-hostile. I'm actually embarrassed now to be a Deezer subscriber. I certainly WON'T be recommending my mate to sign up any more. Ew ..

Hey now! Teen girls care about aesthetics. At worst, they take ‘em too far.

This isn’t an error of sincere enthusiasm; execs don’t care about aesthetics. This is a lazy, wishywashy look, probably coming out of endless pointless meetings that whittled away anything innovative or daring. I assume they wanted to have an icon that matches an existing emoji - 💜 is not quite the same purple, but sure, good enough for government work. What I don’t understand is, where did they get the terrible new font? Why does it look so hopelessly amateurish? If they had to cost-cut on hiring experts, why change the look at all? The Discover section looks like someone’s nephew put it together for two beers.

1. People are disappointed about the new look. Call it hate or not, deezer could appreciate that a lot of costumers give feedback and draw conclusions.

2. Seeing so many complaints just means that they did a bad job in research. They could have rolled out these drastic changes as a beta test or invite people to give feedback on this. I doubt this happened.

3. Especially the big green giant won't do such redesign without involving its user base. Such moves can break you neck. The user is always right, simply as that. If you're unsure about a design, do some user acceptance tests or whatever.

4. Newbies have registered to give feedback and to be heard. Until this week I was satisfied with deezer, I really liked it but now the design is just awful. If I hadn't liked Deezer so much before I wouldn't have registered. I just hoped that they read the feedback and think about it.

I feel like I’m finally getting off a toxic relationship with Deezer after years of being mocked by my friends every time I told them I didn’t use Spotify hahaha I always tried advertising Deezer like I was working here or something, but now seeing how you handle clear feedback, and how you spend more money doing a revamp few people seem to like instead of fixing bugs we tell you about and have been there for years, enough is enough. Finally switching apps and this will be my last month as a sub, since unfortunately, the update was pushed a day after my renewal hahaha. 

This reply took me over the edge, especially after having to stare at a heart in my car last night as my music played. Clearly you don't care about your customers. Clearly you're spending in the wrong areas when missing features and bugs should have been of much higher priority to put spend towards. 

As I've lightly touched on in other previous posts, I want to make it clear, I came to Deezer originally BECAUSE of the beautiful minimalist GUI that was the draw coupled with the higher sound quality, but the GUI closed the deal for me. It's what made you unique it was your secret sauce. Didn't you know that?? You're UI was understated and gorgeous. How foolish to leave that behind.

I've now received my recent annual resub refund from the play store and have moved to Tidal. I hate that it came to this. So long Deezer. Not sure who you are anymore, but you clearly lost your way and you clearly don't care about your customers. 

Such predictable stuff. In “strategy” sessions, the Deezer UX whizzes and marketing team probably got together and were told to “blue sky” everything. Make an “agile” platform. Then they patted each other on the back and went out for drinks. Then, they read the feedback and they thought, what’s wrong with our user-base? Aren’t they on our team? I mean, hey, we’re bright, shiny IT kinda people, coder kind of people. We see the world in ways not even god gets! Our user base is just not with it. We want to attract all the kids Spotify already has. And, by gosh, this UX will bring them over by the ton!

I’m not cancelling. I’m waiting for the quiet reversion to the features that got “updated” out of existence. And here’s a suggestion: try beta testing. Listen to that feedback. Otherwise, these updates are emerging from a lightless cave. The OP makes that abundantly clear.

BTW, did no one at Deezer bother to check what a purple heart comes from: it’s the medal American GIs are given when they’re wounded in battle. So, who exactly, is wounded in action here --the user-base, or the Deezer “team” who just don’t get it? My bet’s on the Deezer whizzes who are trying to boost this fiasco. No bonuses this year, kids.

I agree that this new user format sucks. I hate it and will be moving to Spotify or another service if they don’t go back to the old format or add the old features to this new one. I can’t even change the way my playlists are organized. Who was the  designer who needed to prove he wasn’t just sitting on his ass.

….

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

Does this mean you are going to eliminate all the country restrictions to all the tracks?

I made some playlists some time ago but there are some tracks I can not play anymore because of country restrictions. So I cannot “experience music” and even I can’t “just listen to it”.