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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    awesomemac
    Superuser
    Superuser
    November 11, 2023

     

    The same here. It’s gone on the Android update (even the releasedate is gone).

    Still visible on the web, Mac and on iOS.

    Hopefully it will be fixed soon in an update.

     

    Web:
     

     

    iOS:

     

     

     

     

     

     

    Guitar Hero
    November 11, 2023

    While I do not give a crap about the logo, I do care about the fidelity tag being removed.  With a large portion of the catalogue being in hi-res Deezer was a good service.  Now I have no confirmation whether I am listening to Hires/flac or not. People used to think AM radio was good too.

     

    Qobuz here I come when my subscription is up.

    I don't know what you mean. The HIFI Tag is still there on my end ¯\_(ツ)_/¯

    Where?  I am on Android 14.  Provide screen shot if you can, or description of where it got to in the new UI.

     

    Much appreciated 👍

    I see that there is a bug displaying the HIFI tag. Sometimes it works at the first Time, sometime only at the thirdish time. But it is definitevely there. 🤷‍♂️

    Thank you!  Third time did it.

     

    BTW good music choice!

    LeonĂ­dia.Deezer
    Community Manager
    Community Manager
    November 11, 2023

    Hi @Twan Stekelenburg @  @EPSILXN187 @Anechka, thanks for your message. Also, a big thanks @Captain_Eric1 @awesomemac  for your help.

    Indeed, with the latest update, some album and playlist information disappeared from the app.

    However, in the beta version, this information is already visible again.

    We're keeping an eye on these issues and working to resolve them as quickly as possible.

     

    LeonĂ­dia.Deezer
    Community Manager
    Community Manager
    November 11, 2023

    Hi @Anechka, thanks for choosing Deezer!😀💜

    If you're thinking about using Deezer for classes, just a heads up: our Terms of Use (Article 1) specify that the Site and App are meant for personal and private use only. That means using it in public spaces or for business is a no-go.

    If you're keen on a business service, fill out this form ➡ dzr.fm/brandsolution.

    Let me know if you need more info!

    Guitar Hero
    November 11, 2023

    No one in their right mind could possibly think this looks good:

    It looks AWFUL. I already removed half my shortcut widgets and moved them all to a secondary page on my home screen so I don’t have to look at them all the time, but I’m still very unhappy with how this has ruined the look of my phone. Why purple? Why TWICE the size of every other icon? The rainbow EQ icon worked. It matched every theme. This is terrible. Just awful.

     

    Nice to see an Agalloch fan though 😎

    Roadie
    November 11, 2023

    Dear Deezer officials. Thank you very much for being a source of my inspiration for years and especially for supporting Ukrainian users from 2022. Still the new visual is a disaster, the aggressive purple you've chosen makes my head and eyes explode with pain, literally, physical :( now I have to think twice before even opening the page. Right now what you do is just casting out people who are sensitive to colours and who are not okay with acid colours.

    I'm not sure that making your app another Yayoi Kusama masterpiece adds to the feeling of safety and soul mating if you aim at a more diverse audience than a junkie tribe.

    I'll wait for another update of the app where you might choose to have at least colour options, thought right now there's a great desire to unsign and forget the nightmare.

     

    Hitmaker
    November 11, 2023

    Dear Deezer officials. Thank you very much for being a source of my inspiration for years and especially for supporting Ukrainian users from 2022. Still the new visual is a disaster, the aggressive purple you've chosen makes my head and eyes explode with pain, literally, physical :( now I have to think twice before even opening the page. Right now what you do is just casting out people who are sensitive to colours and who are not okay with acid colours.

    I'm not sure that making your app another Yayoi Kusama masterpiece adds to the feeling of safety and soul mating if you aim at a more diverse audience than a junkie tribe.

    I'll wait for another update of the app where you might choose to have at least colour options, thought right now there's a great desire to unsign and forget the nightmare.

     

    You can try to download previous version) 

    Guitar Hero
    November 11, 2023

    Truly impressive non-explanation! What new era? How are you ‘connecting emotionally with fans’ if the vast majority of fans dislike the new look? What do you think ‘experience music, not just listen to it’ means, and how does a purple heart contribute to that?

    I don’t hate the new logo, personally, and I know that every change gets some pushback. But your messaging around this is incredibly condescending and bizarre!
     

    Do you have any dashboard customization plans lined up? Will there be different palettes users can use? I don’t hate the logo but I hate the layout: it looks like a cheaper Spotify and lost that unique charm Deezer used to have. I’m willing to stay on as a paying customer for a little while longer: your music editors are great, and I like Deezer Flow. But if I have to contend with ugly colors, ugly fonts, and no control over the visuals at all, then well… I can just use Spotify for free, bros. 

    UGatDeezer
    Hitmaker
    Hitmaker
    November 11, 2023

    Paying users have been waiting years for innovative features like the one mentioned above ☝️which is still outstanding. Now we know Deezer has other priorities - rebranding is always an expensive act, especially if customers leave the brand.

    UGatDeezer (HEOS User)
    Guitar Hero
    November 11, 2023

    As someone who works in a relatively corporate job, with legal considerations and whatever else, this honestly really smacks of a company just brushing as much under the carpet as they can get away with. 

    The frustrating thing here is that Deezer, for me at least, was doing just fine and I was happy with it - I also very rarely subscribe on a monthly basis to anything. 

    This whole refresh and re-brand though… it’s just visually ‘off’. You know when you sniff something to see if it’s ok to eat? It's that same mental process here, but it’s my eyes doing the sniffing here. It’s horrible to look at; not because it’s purple (I love purple), but the combination of the font, horrible icon design (all of them, not just main one), detracted UI overall… I instantly went back to an old API. 

    Thing is though, since seeing this response, I know that this has ultimately come from a top tier business decision that won’t get reversed. They’ll die on this hill, unfortunately. 

    So, here’s to rebuilding my library on Tidal.Â