Skip to main content
Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

    529 replies

    Roadie
    November 10, 2023

     Could not have created a worse logo. Time to switch platforms!!!!

    Rising Star
    November 11, 2023

    If you fix the completely broken Chromecast support and add gapless playback, I will stop complaining about the ugly interface.

    They will never do that. Some examples are:

    • Deezer Connect has not worked correctly since launch;
    • Gapless and Discord Rich Presence are the most voted features and never made it;
    • The API is very old and obsolete;
    • The APP on PC is still a simple Electron app;
    • There are many bugs in the PC application that were reported a long time ago and have not yet been fixed;
    • Etc.
    Guitar Hero
    November 11, 2023

    It feels like Deezer didn't do much research about their user base. I chose Deezer over Spotify back then because of the Hifi streaming and the clean UI, it felt professional. The new design, especially the logo is a complete disaster. I felt embarrassed when Co Workers asked me about it when they saw it in the tray. Design is childish.. also some banners and content let me think I'm using some woke dating app for teens. Will give it a few weeks until I move to Tidal. Just want to have a professional music app.

    lm41
    Rising Star
    Rising Star
    November 11, 2023

    I also want to share a few thoughts on the subject. the first thing I thought was: "help what the f" when I updated the app. In the meantime, however, I have become quite comfortable with it. 
    Nevertheless, it would be very cool if there could be some improvements. 
    1. a user-defined theme. (Just a few colors that the user can choose from if he doesn't like the purple.
    2. a different font please. Imo the previous one was actually the best possible
    3. what's with the fisheye on pretty much all icons? (I just want to understand the latter)

    Hitmaker
    November 11, 2023

    Just cancelled my family plan. All the best.

    Guitar Hero
    November 11, 2023

    Please restore the shuffle all button (shuffle my music) on the iOS and Android apps. I set my phone apps specifically not to update because this is my favorite feature of Deezer but it forced the update anyways and now its gone. 

    My service renewed today so I guess I will give you a month to fix it. Thanks!

    Guitar Hero
    November 11, 2023

    I’m sorry to tell you but you can keep hoping for the best, it’s not happening.

    YOU want our money not the other way around. You should listen to our concerns not impose your identity whatever you wanna call it on your customers. 

    And no, refreshing a visual identity is NOT essential if it’s working. Apple iOS still holds its interface pretty well  after almost 2 decades because IT JUST WORKS. 

    Microsoft released Windows 11 which was a major change; Community did NOT like it so the company was forced to restore, tweak and implement features based on users feedback.

    Have you ever heard of  BETA releases? user opinion?  Ahh you don’t care, reminds me of Nokia… rings a bell? 

    BTW,  I bet if you ask random people on the street what could this shiny beating purple heart mean you’ll be surprised... but who cares anyway?

    Sugarcoat things as much as you want...your approach towards your clients is enough to make me leave the platform for good.

    Good luck with your commercial suicide.

    bdsa
    Rising Star
    Rising Star
    November 11, 2023

    The beating purple heart simply represents love and passion for music

    Does this mean you guys will finally get rid of the podcasts since it’s not music? I hope so.

    Roadie
    November 11, 2023

    The icon looks more like a dating app. I have to remove it from my PC, and from my iPhone home page
    Please change it back quickly

     

    Chris

    One Hit Wonder
    November 11, 2023

    Hey Deezer,

    Yet another request for switching back to the old decent user interface. Or, if you want a new one, please make it decent. Otherwise, if your intention related to new UI was to be the ugliest, then you did it … For the future, try to take into account our opinions (we, the subscribers ...) when you have in mind such steps.