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Rafael.
Ultimate Superstar
Ultimate Superstar
September 11, 2019

Do you know which artists get your money?

  • September 11, 2019
  • 32 replies
  • 2280 views
After several months of hardwork and dedication we're thrilled to announce our new initiative! Deezer has launched a new website to show users how we want to make streaming music fairer for everyone by implementing a User-Centric Payment System, UCPS. We are aiming to launch our new payment mode early next year to give the power to subscribers to decide where their money goes. With UCPS, your monthly payments go to the artists you listen to, rather than the current market share-based system.

Access our simulator on our special UCPS website - www.deezer.com/ucps. You’ll be able to discover your top five artists and exactly how much of your Deezer subscription is paid out to the acts you love.

Share below any questions you may have and join in the conversation on social media with the hashtag #MakeStreamingFair.

Let's make an impact in the music industry and get music streaming fairer for everyone!

32 replies

Rudi
Ultimate Superstar
Ultimate Superstar
February 2, 2021

Fair point @bytesnz 

But all labels take their share. In return they get the artist promoted, they arrange the whole setting to allow the artist to perform and record their content.

I guess that supporting the independent labels, for instance, make for a fairer music industry :thumbsup_tone2:

Ultimate Superstar
February 2, 2021

Fair point @bytesnz 

But all labels take their share. In return they get the artist promoted, they arrange the whole setting to allow the artist to perform and record their content.

I guess that supporting the independent labels, for instance, make for a fairer music industry :thumbsup_tone2:

I like the idea of supporting little artists and labels.

The problem is, at Deezer main page, I see too much of chart music.

I hope you will bring personal recommendations and a lot more than it is now.

I don’t know any better support than showing users albums, artists or songs they might like based on what they listen and a lot more than now. I mean a lot more. This is time for things.

I listen only underground hard dance and rap music on Deezer Premium!

Rudi
Ultimate Superstar
Ultimate Superstar
February 3, 2021

Totally agree with you, it's important to have that option @hpguru 
Deezer is aligned with that too, we want to make our homepage more personalised, so we're starting a project with Audiobooks first.

Stay tuned, we'll need your feedback when we get there!

Roadie
February 28, 2021

Hey @Noam Asulin

Imagine all the money users pay goes in a pot, which belongs to the streaming service. Then this streaming service takes all of those funds and pay the labels/distributors, according to the number of streams their artists get - if their artists get a lot of streams, they get more money. So majority of what you pay goes towards artists with the most streams, not necessarily the ones you may listen to.

We want to break with that, to make it fair for all artists, so that fans can support them directly.

It's kind of sad that that's how it works. Streaming should be more fair to all artists. Thank you to the Deezer team to take such steps to change. 

Rudi
Ultimate Superstar
Ultimate Superstar
March 1, 2021

That's one of the ways we want to make a difference with, @RiveDroite thank you for your support! :relaxed:

Roadie
April 28, 2021

Does Deezer actually use a User-Centric Payment System?

Hitmaker
July 28, 2021

Hey @Rudi Any news on this? I did see https://www.digitalmusicnews.com/2021/05/06/ecsa-streaming-demands/ and thought I saw news of another streaming service changing to UCPS, but can't remember which one.

Rudi
Ultimate Superstar
Ultimate Superstar
July 29, 2021

Hey @lord_lightbringer @bytesnz 

Yes, we have our UCPS system ready but we need the labels and distributors to be in agreement with that for it to launch.

Because of the pandemic, we've delayed some parts of the project but we're very soon to revamping the initiative - keep an eye on the website, it'll get updated and with that we'll hope to push our model into reality, at least in one country to start with :relaxed:

Roadie
July 29, 2021

Thanks Rudi - looking forward to further updates! ✌️

Rising Star
October 27, 2022

@Rudi - Isn't this calculator incorrect?

It states that my 1290 streams in September resulted in 99% of my subscription going to artists I didn't listen to. 

Example:

There are 3 million subscribers in September paying $10. 

The total pot is $10 * 3,000,000 = $30,000,000

They each stream 1200 times in a month, for a total of 3.6 billion streams. 

User A streaming 1290 times in the same month, means they have (1290 / 3,600,000,000) of the total streams. 

The payout for those 1000 streams will be (1290 / 3,600,000,000) * $30,000,000 = $10.75

The percentage of their subscription going to their artists ($10.75/$10) * 100 = 107.5%

In order for https://www.deezer.com/us/ucps/me to be correct, the average Deezer subscriber would have listened to 129,000 streams in September. At an average of 3 minutes per song, that would require 6450 hours of monthly listening, or 215 hours per day, which is obviously impossible.