include

New logo: Explanations 💜

  • 10 November 2023
  • 528 replies
  • 12248 views
New logo: Explanations 💜
Jaime.
Rank
Userlevel 7
Badge +7

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”
 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

528 replies

A
Rank

Annual subscriber due for renewal in Feb, probably going to jump ship to Spotify now sadly unless it’s reverted. Been a good run. Agree the last design was almost perfect, a small tweak would have been fine. Whoever thought this was a good brand swap is frankly out of touch.

J
Rank

This new logo is bad. To be hounest, I’m thinking of cancelling my subscription...

Y
Rank
Userlevel 2

I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

 

That sounds likely. We can always vote with our wallets though.

Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

jirikovoego
Rank
Userlevel 4
Badge +3

I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

 

That sounds likely. We can always vote with our wallets though.

Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

Hi @YewGo, can you share your experience with Apple Music? Do you use it on Windows computer as well?

Y
Rank
Userlevel 2

I think this tweet explains it all. They're gonna cherry pick and listen to the good stuffs. They spent so much on the new design and I think they're not gonna undo everything just because we don't like it 

 

That sounds likely. We can always vote with our wallets though.

Exactly, already started a trial period with Apple Music. Have some months left on my subscription, but will not renew. 

Hi @YewGo, can you share your experience with Apple Music? Do you use it on Windows computer as well?

I only use it on Apple devices, but am still trying to figure it all out. I guess it will be ok for me, I only use it to find the music I like and listen to it using playlists. I’m not really an ‘expert user’. I like Deezer better, but that was the ‘old’ Deezer, before the design mess… I would advise anyone to try out Apple Music (or any other service) with a trial/free period first, before paying. See if you like it. 

Jaime.
Rank
Userlevel 7
Badge +7

 

B
Rank
Userlevel 5
Badge

Wow. What a dismissive and, frankly, condescending answer. You've not addressed any of the legitimate concerns your users have (the app being harder to use, less legible). 

jirikovoego
Rank
Userlevel 4
Badge +3

 

Hi @Jaime., I don’t care about new design, or new logo. I suppose, icon is more dating app then music service, but don’t care. What makes me pissed off is you released major version of desktop app without fixing a single bug. And you know there are plenty of them for years.

GropplerZorn
Rank
Userlevel 7
Badge +17

I’m a big fan of the refresh. The app icon stands out on my phone and the user interface is clean and functional. The color palette is pleasing and modern.

The app seems to be snappier on both Android and iOS.

For those that are bringing their personal biases and prejudices into their experience, that’s on you. Deezer has been clear about their philosophy about music, their relationship with their artists, their commitment to their users, and their feelings and support towards the community. This reaffirms all of that.

I am happy and proud to be a part of this, and to represent the company in my small way. 

G
B
Rank
Userlevel 5
Badge

 

Enough said. So far 86% of people voting hate the look. Tell me again about mixed opinions?

Y
Rank
Userlevel 2

 

I guess the part where “Deezer helps you “be and belong,”….” only applies to a certain portion of your customers. Too bad, I suppose I just no longer ‘belong’ here then. 

MrHaroldA
Rank
Userlevel 4
Badge +1

If you fix the completely broken Chromecast support and add gapless playback, I will stop complaining about the ugly interface.

Noam Asulin
Rank
Userlevel 7
Badge +14

I love the color scheme. Purple is my fav color so for me the new color scheme is great.

 

Keep up the great work and progress guys and girls and in between 

(He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
Meesha
Rank
Userlevel 4
Badge +1

There will be no going back? Well neither am I going back to Deezer then. Thanks for clarifying!

H
Rank
Userlevel 1

“Hell, let’s make it a rainbow!”

 

It previously pretty much WAS a rainbow logo, with a rainbow of colours in the interface!

 

This high saturation pink/purple colour and love hearts is just dire. It's now actually less “woke” looking and much much worse to use with worse fonts and colours.

 

I don't care/ not care much on the whole woke front, but this all looks terrible.

 

I am syncing out all of my lists this evening in anticipation of leaving.

 

 

Well, to be fair, you attached the ‘woke’ idea to my comment. In context, you will see that I was referring to being a 12 year old girl… not ‘woke.’ So, just to clarify. I mean, if you want to have THAT discussion, ya, I would disagree w/you. I would say the old icon was FAR less ‘woke’ looking. This new icon crushes the old one, in the ‘woke’ department, but, anyway. That wasn’t in my original text :) The new icon is ridiculous. However you want to disect it. 

Z
Rank

I’m glad Deezer is sticking with this rebrand. It is fresh and hopefully means the company is moving forward rather than being  conservative and a little stale. I really do not understand the reaction to the icon (I changed to the heart on the white background which looks smart). Some of the comments about it relating to some sectors of the community are quite frankly disgusting and completely agree with @GropplerZorn . 
 

It’s good to hear the developers are fixing bugs introduced with the transition. I’m on TestFlight and the team has already pushed out two updates. 

Well done Deezer for modernising the image and I look forward to seeing new developments such as Shaker. 
 

 

 

 

 

S
Rank

I seriously consider canceling my subscription after many years of paying for an app that first and foremost was user-friendly, which is not the case anymore. After ignoring for years the users that requested the posibility to stream "bit-perfect" in windows and android terminals, Deezer comes with the decision to update the user-interface without giving the user the posibility to keep the old one and, worst of all, to remove the posibility to randomly play all my music ( from all the playlists). So, if I don't see any change and respect for the customers needs in the next 30 days, I'm canceling my subscription.

K
Rank

New logo doesn't represents and identify me, you should let people choose, at least the color. Now I have to move the app because it looks awful in my principal display. Really considering now to cancel it and get Spotify.

Fully agreed on that. @Deezer, what you've done with the app is a disaster. Roll back to the previous version and we're good to keep going.

 

Best regards,

Miloš

J
Rank
Userlevel 3
Badge

Honestly I don't like the logo nor the font. And the app has some issues now.

The auto scrolling forcing to either hide or show the album art makes it more complicated to use, phones are huge, and the music app I used to use it with one hand, now it has to be two hands.

The shuffle button in some parts is in the top right corner, also complicated to reach.

I think you ruin your brand, it looks like a bad dating app not a music app. I change the logo (Android user benefit). But the functionality of the app, that's not something I can fix.

M
Rank
Userlevel 3

Thanks for the clarification, my subscription is now cancelled

Goodbye Deezer

M
Rank

as you noticed, the new update had a big change of everything, including the text fonts

so I don't really thinked that was bad, until I saw this Fortnite horrible font (the pic one)

so, is one way to change it? or anything else to help?

 

D
Rank

Been with Deezer for over 10 year, I have to say this is the worst update i have ever seen. It is like its designed for pre school. Does not look professional at all, please stop these kids taking over our world…. :(

M
Rank
Userlevel 4

You did not “addressed our concerns or understand our feelings”, you just dismissed them. The logo being a heart makes NO SENSE for a music app, and most people here agree. Such a shame you’re being this way about so clear feedback.

MrHaroldA
Rank
Userlevel 4
Badge +1

The auto scrolling forcing to either hide or show the album art makes it more complicated to use.

That is actually the most annoying "feature" of the new Android app. I hate auto scrolling, it makes me miss what I wanted to click.

A
Rank
Userlevel 4
Badge +3

Please return playlist information on android 

Reply


TERMS OF USE DEEZER COMMUNITY SITE