Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

U

umyeah

Roadie

New logo doesn't represents and identify me, you should let people choose, at least the color. Now I have to move the app because it looks awful in my principal display. Really considering now to cancel it and get Spotify.

Completely agree, after years with Deezer it's going to have to go. I just want a music app that says I like music. Not a purple heart that does look like a dating app, or a purple charity.

A

aengelke

Roadie

This conversation is for all give your opinion about the new visual identity of deezer

Maybe look at a way to switch to the classic view vs. the new view. I really liked the previous view. I would’ve liked to uninstall the latest version, but it’s not possible. Considering to move to Spotify now. Their view and layout looks like Deezer’s previous one. Good luck!

T

tilly840

Hitmaker

Deezer, you must know the average age of your users. I'm a 50 year old man, not a teenage girl. This smacks of nieve marketing.

S

svartpelz

Creator

Deezer must be desperate to take chances like this, deezer knew this would be alienating part of their userbase and did it anyway in a hope that the total amount of subscribers would be higher. Deezer have not made any features for years that maked the service communicating with other devices. The dysfunctional deezer connect features was a joke, hit and miss working chromecast etc. This has been a disaster in the making. The only thing holding me back from changing streaming service was Deezers best UI. Now is nothing holding me back changing services. They have gone from the best UI to the worst UI. Deezer got 10 days to revert this uglyness, before I cancel my subscription. Maybe I cancel the subscriptions anyway, because this company clearly doesnt have the prioritize right. The countdown has begone

S

swbclarke

Roadie

It’s really quite surprising that this redesign presumably made it through several layers of QA.

The fonts are bad, the logo is inappropriate, the colour is awful, the layout itself looks very janky and half-baked, and some key features are straight up gone. Did anyone think this was an improvement? It boggles the mind...

P

PotatoOverlord

Rising Star

Do you also feel insecure when favoriting tracks and albums because of all the hearts? The things people get mad about lol :D

Y’all should’ve seen Spotify pushing a redesign and making the entire UI paradigm into a schizophrenic puke puddle with aggressive customer monetization. Deezer just made a new icon and splashed some colors, and everyone just lost their collective shit about a heart shaped icon like it’s infringing on their big boy energy.

lyd

Rising Star

I want to add that on my Google Playstore review, the reaction to my 1 star review was an automated “give us a chance,we want people to be able to EXPRESS themselves and try it for a while tell us what you think on our community page”

This is just insult to injury since people clearly are voicing their opinion, yet Deezer seems to conveniantly ignore all the complaints.

And please, f off, i dont pay Deezer to “express myself”; i dont pay for social media, i pay to play MUSIC.

I wont be extending my subscription, period.

S

sharkmeister

Roadie

Looks like a festive Halloween branding.

J

JMRD

Guitar Hero

The purple really clashes with the dark theme. Purple text on black background is a disaster.

Plus having to fullscreen the app to read song titles because of the insane padding is bad.

UX should come before making things look pretty.

S

Sebas_Balleux

Rising Star

Terrible new logo and UI looks very weird with those purple hearth everywhere.

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”