Community Manager

New logo: Explanations 💜

Forum|Forum|2 years ago
November 10, 2023
529 replies
16272 views

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.

Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

Show previous replies

V

vitasletelier

Roadie

Your new logo is horrible. Please sack your head of marketing

S

svartpelz

Creator

Instead of working on a real deezer Connect, deezer have gone the extra mile in destroying the UI. The icon and the fonts are not connecting with me at all. What have they done😭

S

Sofi S

Roadie

I am sad, really. I am feeling betrayed!

I think I am a Premium user since… 2015/2016 if I am not wrong. All my friends and family use Spotify but I have always been faithful to Deezer.

Who made this decision? An Intern? Please guys, wake up! It’s awful!! Seems like a dating app.

V

vicious creatures

Hitmaker

I talked about this new design with my Uber driver and he said it was almost good. His wife was screaming at him of having yet another dating app on his phone, when in reality it was just Deezer app. His wife forced him to uninstall any dating apps from his phone, Deezer included. Uber driver is now trialing music app. Forums seems to be less appealing than before.

It was funny, because for me mobile app looks decent, just icon is bad make.

J

joey420

Roadie

The new UI is absolutely awful, objectively. It’s messy, it’s ugly. Literally no one asked for the redesign, why would you move things around when we’re all used to the platform as it’s been for YEARS. Just because something hasn’t been changed in a while, does NOT mean it should be changed. This was some busy body who took it upon themselves to tell the dev team to redo the entire interface to satisfy their own ego.

I WILL be leaving this platform for spotify if the old UI isn’t brought back.

J

joey420

Roadie

The new UI is absolutely awful, objectively. It’s messy, it’s ugly. Literally no one asked for the redesign, why would you move things around when we’re all used to the platform as it’s been for YEARS. Just because something hasn’t been changed in a while, does NOT mean it should be changed. This is was some busy body who took it upon themselves to tell the dev team to redo the entire interface to satisfy their own ego.

I WILL be leaving this platform for spotify if the old UI isn’t brought back.

T

tklim

Roadie

same here, i dislike this new design, ugly font and colors, please fire your design team. i want my old ui back if not i will switch to other music app

M

Méven Chauvet

One Hit Wonder

I was thinking it’s a late Halloween joke, but no it’s real… I loved the previous colorful design, font, logo, widget. I'm user for 10 years and I'm really disappointed about the new UI especially with the new price plan who is very expensive. I wish they can make an option to roll back. If I have to pay expensive ok, but not for that shitty UI

R

rrh0514

Roadie

The new logo is absolute trash and doesn't convey "music". It looks like childish or like knock off dating app for non binary unicorns. You guys are going to get absolutely crushed with this rebrand.

N

NikNak

Guitar Hero

Really disappointed Deezer. You had the coolest, cleanest and best user friendly music streaming app out there which is why I have been subscribed for so long. I'm definitely considering a switch to another service now. Please change it back.

Yes, I was thinking the same thing ☹️

Show more replies

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings

Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?One comment cited “there is a more distant connection to music compared to the old logo”

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

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Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”