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New logo: Explanations 💜

  • 10 November 2023
  • 528 replies
  • 12267 views
New logo: Explanations 💜
Jaime.
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Userlevel 7
Badge +7

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”
 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

528 replies

D
Rank

Totally agree. Is there any petition to sign to bring back previous version?..

V
Rank

Completely agree.

This Fortnite font is bad imo, and the fact that songs cannot be swiped down anymore but I have to move my hand all across the screen is definitely iritating - REVERT THE CHANGES

D
Rank

Have to agree that the logo is awful.

 

When I opened my phone I thought I'd been hacked and the app taken over by fraudsters.

Once worked for a company who got voted as worst employer for their corporate Christmas card.... The award for worst logo design goes to.... Deezer.

Whoever did the design and the team behind the market testing clearly got this wrong on so many levels 

T
Rank
Userlevel 2

I like the improvements in the apps (Android, Windows). Some features need to be fixed/restored, but those bugs happen.

I don’t mind the logo being purple. I am simply not a fan of the icon being ONLY a heart. I mentioned this in Reddit but I think something in the logo should reference what the app actually is. Make the heart wear headphones or something. A single heart looks like a dating app. Not an app related to music.

No one is really going to recognize that as an equalizer heart.

G
Rank
Userlevel 2

Like a lot of people I thought my Deezer app was gone on my phone yesterday. Then I thought it was a temporary change for a special event I wasn’t aware of. Googling it pointed me to this topic.

So now we have the “purple heart” as the Deezer logo, and the “classic heart” to add a song to our liked songs. Hence on the notification screen, I just want to tap on the heart icon ; but it is just the logo. I’m quite surprised an UX designer hasn’t raised this issue.

Also, the widget on my main screen looks like now a dating app (or an health monitoring one). Not sure I want to keep this on my main page now… And the app icon is not compatible with “themed icons” on Android (unlike today’s major apps).

 

So unfortunately not a big fan of this change :(

Perhaps there are cool updates from this new version, but this logo change hides them. That’s sad :(

T
Rank
Userlevel 3

This is not the explanation, this is copy-paste from your design presentation. You've ruined the app, now you are ruining communication.

Just stop and listen to people a bit, until it's too late.

Colors are ugly, the font is ugly, the logo is ugly, the very idea of “be and belong” is just a plain nonsense. This makes no sense.

Whoever did this to Deezer is working for Spotify, nothing else could explain this disaster.

M
Rank
Userlevel 1

This is a mess. The font is so childish, everything looks unorganized. I preferred Deezer for 13 years over Spotify, because the latter was the cluster**** this now has become too.

Spotify has more songs. I will definitely switch if you guys don’t make a button for us to select the old UI.

 

I advise everybody to like the opening post!!

F
Rank

  My opinions about the new design:

  1. The new font of the title is horrible, it looks like a children's app or a Halloween edition;

     

     
  2. Logo looks like a dating app and the design is an aberration, on PC I can't see the details very well and the animation when starting up looks like a bat;
     
  3. The user interface is ok on Android, but it has problems, the Favorites tab shows three songs from my Favorites, but I prefer to see my Playlists first to Favorites (if possible, create an option to change the order of this);

     

     
  4. The UI and UX on Windows app doesn't work properly;

    Home UI

    Red Section: No longer slides the name of the song or the artists.
    Blue Section: Sometimes it doesn't show the playlists, just to create them and could have an option to change the size of the covers or remove them (like on Spotify).
    Yellow Section: It could be resizable (like in Spotify) and remove the Favorites and Downloads shortcuts (this could only stay in the Playlists section) and add the search shortcut in their place.

    Similar Artists UI

    Has A lot of space on the final of covers.

    Oficial Deezer Playlists
     

    Now Deezer playlist covers are ugly and very weird.
     

  5. All the bugs that have already been reported are still present in this new version, including some are UI issues, like these buttons.

    This buttons never worked on Windows App.

The font is literally the Fortnite font.

I don't understand why Deezer could not go on fonts.google.com and just find a font which is not hideous and not childish.

 

Deezer is ruining the user experience with it's new UI.
J
Rank
Userlevel 2

This is a disaster from any angle!

B
Rank
Userlevel 3

I just feel sorry for all the public communications Deezer staff that have got to deal with this. I’m sure a lot of them know how awful the new UI is, and they gotta be the ones to take the blow for these stupid decisions made by the CEO and CMO. I can picture these two sitting in their big chairs thinking that what Deezer really needs is to look more like TikTok and Fortnie or whatever. Now they alienate their user base, suddenly change the entire app from top to bottom, worsen the experience and the looks, double-down on their imbecile decisions, and the users who rightfully so feel angry flood the inbox of the unlucky employees who have nothing to do with the decision and who now gotta give a half-assed pre-written excuse about “being and belonging and empowering”. Like what the fuck does that mean. I’m only here to listen to songs I like.

It is clear the big people in the company won’t budge, as much as they know and see they fucked up. This project sunk hundreds of thousands of dollars, so if you still have hopes to see it being shut off in a week, it won’t. Next quarter, their stats will probably be down and they’ll still run with it because if they retract it looks bad on their part, even if it hurts the users. 

Congrats to the CEO and the CMO. Now your app looks like garbage, cost millions of dollars, and you’ll lose a few thousand users in the process. Genius move.

 

awesomemac
Rank
Userlevel 7
Badge +5

I just can’t understand the “hate” towards the new design. You really can feel the “hate” between the lines sometimes. I really like the new purple colour and yes, even the new look & feel of Deezer.

People are switching to others, only because of the new icon or colour. Their choice, I respect that,. But give yourself some time go get used to it. And what if the other also start changing things? Even the big green gigant did change a lot of things in the past.

I know, some of you are thinking “Don’t fix it if it ain’t broken” or “Why change it after so many years?”. But sometimes you have to change, try something new, even if not everyone likes the change. This could go the right or the wrong way. You can never please everyone I’m afraid.

And yes, there are many things Deezer needs to fix in the app (iOS, Android….), so join this community where you can tell what you think about Deezer and tell them where the issues are. Now it looks like a lot of “newbies” that never been here are here only to rant about the new look.

Well now, whatever you decide to do, we all love music, so please keep enjoying this 😀

S
Rank
Userlevel 4
Badge

When you have to explain to the users the meaning of the changes, you have already lost. All the features and fixes that have been left undone for years, and this is the answer. I  cancelled my subscription for 5 users faster than a purple heartbeat.

F
Rank

💗

S
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Userlevel 4
Badge

Ironicaly, after cancelling my family subscription I got an email telling me  they where sad to see me go😢 This is so self-inflicted. The teenagers didnt like it, the parentes didnt like it, me as an artist didnt like it. So it was an easy decision to leave.

D
Rank

I’ve never hated an app icon before until I saw this on my phone. Fine if it was dating or health app but it’s not! 
 

Unsure what’s going on with font in the app, it looks like fortnite. 
 

We have YouTube premium as well but never really used their music app, now seems like a good time to try it as I don’t want this on my phone any more. 

S
Rank

 Could not have created a worse logo. Time to switch platforms!!!!

G
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Userlevel 5
Badge

If you fix the completely broken Chromecast support and add gapless playback, I will stop complaining about the ugly interface.

They will never do that. Some examples are:

  • Deezer Connect has not worked correctly since launch;
  • Gapless and Discord Rich Presence are the most voted features and never made it;
  • The API is very old and obsolete;
  • The APP on PC is still a simple Electron app;
  • There are many bugs in the PC application that were reported a long time ago and have not yet been fixed;
  • Etc.
C
Rank
Userlevel 3

It feels like Deezer didn't do much research about their user base. I chose Deezer over Spotify back then because of the Hifi streaming and the clean UI, it felt professional. The new design, especially the logo is a complete disaster. I felt embarrassed when Co Workers asked me about it when they saw it in the tray. Design is childish.. also some banners and content let me think I'm using some woke dating app for teens. Will give it a few weeks until I move to Tidal. Just want to have a professional music app.

lm41
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Userlevel 5
Badge +2

I also want to share a few thoughts on the subject. the first thing I thought was: "help what the f" when I updated the app. In the meantime, however, I have become quite comfortable with it. 
Nevertheless, it would be very cool if there could be some improvements. 
1. a user-defined theme. (Just a few colors that the user can choose from if he doesn't like the purple.
2. a different font please. Imo the previous one was actually the best possible
3. what's with the fisheye on pretty much all icons? (I just want to understand the latter)

D
Rank
Userlevel 3

Just cancelled my family plan. All the best.

S
Rank
Userlevel 1

Please restore the shuffle all button (shuffle my music) on the iOS and Android apps. I set my phone apps specifically not to update because this is my favorite feature of Deezer but it forced the update anyways and now its gone. 

My service renewed today so I guess I will give you a month to fix it. Thanks!

K
Rank
Userlevel 4

I’m sorry to tell you but you can keep hoping for the best, it’s not happening.

YOU want our money not the other way around. You should listen to our concerns not impose your identity whatever you wanna call it on your customers. 

And no, refreshing a visual identity is NOT essential if it’s working. Apple iOS still holds its interface pretty well  after almost 2 decades because IT JUST WORKS. 

Microsoft released Windows 11 which was a major change; Community did NOT like it so the company was forced to restore, tweak and implement features based on users feedback.

Have you ever heard of  BETA releases? user opinion?  Ahh you don’t care, reminds me of Nokia… rings a bell? 

BTW,  I bet if you ask random people on the street what could this shiny beating purple heart mean you’ll be surprised... but who cares anyway?

Sugarcoat things as much as you want...your approach towards your clients is enough to make me leave the platform for good.

Good luck with your commercial suicide.

B
Rank
Userlevel 3
Badge

The beating purple heart simply represents love and passion for music

Does this mean you guys will finally get rid of the podcasts since it’s not music? I hope so.

C
Rank

The icon looks more like a dating app. I have to remove it from my PC, and from my iPhone home page
Please change it back quickly

 

Chris

S
Rank

Hey Deezer,

Yet another request for switching back to the old decent user interface. Or, if you want a new one, please make it decent. Otherwise, if your intention related to new UI was to be the ugliest, then you did it … For the future, try to take into account our opinions (we, the subscribers ...) when you have in mind such steps.

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