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Jaime.Deezer
Community Manager
Community Manager
November 10, 2023

New logo: Explanations đź’ś

  • November 10, 2023
  • 529 replies
  • 16272 views
New logo: Explanations đź’ś

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart đź’ś?
One comment cited “there is a more distant connection to music compared to the old logo”

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts đź’ś.

 

 

 

    529 replies

    Guitar Hero
    November 9, 2023

    The new logo is so bad I had to buy an Icon pack from Play store that still had the old one in - unfortunately I still have to see this catastrophe of an icon on Android Auto as the icon pack can’t change that.

     

    Frankly it’s embarrassing to let anyone else see it - might have to switch music services if Deezer don’t realise that this is their Bud Lite moment….

    Guitar Hero
    November 9, 2023

    Long-time user of a Deezer Family account. Always took time and effort to explain to Spotify-users why Deezer was be a great alternative. No need to do so anymore. I will switch to Spotify. There is a max to the level of uglyness I can bear several times a day. Sad that presumably sane people have decided that this was the way to go.    

    Roadie
    November 9, 2023

    With the old app I always put random songs on and it played all the songs I have on my account. Not only the favorites, but everything. I can’t find that feature anymore in the new app. Can someone help?

    Hitmaker
    November 9, 2023

    Yes, the whole “Express themselves” thing is extremely odd, especially considering Deezers current “social” elements are limited (which I have no problem with). If it was a core part of the app experience, I might buy it, but as is…? No, it’s just patronizing.

    I just want to listen to music with a clean, inoffensive interface that works 100% of the time and doesn’t try to have too much “personality”. Given the extremely wide taste of “personality” peoples music choice itself already exhibits, it is impossible to decide on a strong brand/app identity which doesn’t clash with users tastes.

    With that said, given it has only been ~1 day, I would not expect any sort of response from Deezer. In fact, I wouldn’t expect a response at all. At best I see them quietly rolling out a “normal” font (likely) and toning down the love heart logo (not as likely). I don’t see anything else changing.

    (Alas, I also won’t be extending my subscription).

    KdeeAre
    Rising Star
    Rising Star
    November 9, 2023

    Do you also feel insecure when favoriting tracks and albums because of all the hearts? The things people get mad about lol :D

     

    Y’all should’ve seen Spotify pushing a redesign and making the entire UI paradigm into a schizophrenic puke puddle with aggressive customer monetization. Deezer just made a new icon and splashed some colors, and everyone just lost their collective shit about a heart shaped icon like it’s infringing on their big boy energy.

    If it was only the logo I could live with it. But the whole interface is botched and does not look professional. I am not a freaking 14 yo Fortnite player.

    KdeeAre
    Rising Star
    Rising Star
    November 9, 2023

    Long-time user of a Deezer Family account. Always took time and effort to explain to Spotify-users why Deezer was be a great alternative. No need to do so anymore. I will switch to Spotify. There is a max to the level of uglyness I can bear several times a day. Sad that presumably sane people have decided that this was the way to go.    

    Companies like Deezer only consider user feedbacks when people stop giving $$$. I am sure they don’t care about the current discussions about their new disaster. 

    ismailyusuf
    Guitar Hero
    Guitar Hero
    November 9, 2023

    I will switch from Deezer if this design and the dumb purple hue don't change.

    KdeeAre
    Rising Star
    Rising Star
    November 9, 2023

    It’s so ugly I started playing with the underlying .css. This is where the dreadful purple, magenta stuff is located. They called the theme “Chakra” internally. I’m reaching the point where I’m wondering whether I should not write a Chrome extension to overwrite their stuff, I would not be surprised if some people with more time than me are already working on this...

     

     

    ismailyusuf
    Guitar Hero
    Guitar Hero
    November 9, 2023

    It’s so ugly I started playing with the underlying .css. This is where the dreadful purple, magenta stuff is located. They called the theme “Chakra” internally.

     

     

    My chakra broke the first time I saw this purple.

    Roadie
    November 9, 2023

    I registered mainly to come and complain about this look. I’ve been paying for Deezer for years, but would have never registered if the product had this look back in the day. It looks derivative, as if an executive had said “we need something more like TikTok” and the design delivered.

    The heart logo is the worst part.