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Jaime.Deezer
Community Manager
Jaime.Deezer
Community Manager
November 10, 2023

New logo: Explanations 💜

  • November 10, 2023
  • 529 replies
  • 16273 views
New logo: Explanations 💜

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited “there is a more distant connection to music compared to the old logo”
 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

“The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.”

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 

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      Guitar Hero
      sentanti
      Guitar Hero
      November 13, 2023

      I went back to old version of the app and it’s way better but of course the playlist covers and some icons still look awful. 

        Guitar Hero
        sentanti
        Guitar Hero
        November 13, 2023

        Option to switch to the old interface would help but not completely. You’d still see the ugly font in some cases like on the playlist covers and in the flow logo. Also, on the icons for “music quizzes” “podcasts” and all that. I know because I downgraded to an older android version. Still much more usable though while it works. I’m going back to YTM, I get it for free with premium anyway and it looks like they’ve made some improvements since I’ve been away. 

          Noam Asulin
          Superuser
          Noam Asulin
          Bezi since 2017
          November 13, 2023

          I don 't like your new design . can I switch to the old one?

          I have the same wish, but I suppose it won't be possible, time to say goodbye to Deezer after X years. Much more expensive than Spotify/Apple music and now the absolute ugliest.

          Fire the designer who designed it or cut off his hands so he can never create anything like it again.

           

          Please be respectful . Even if you don’t like the new design this is not the way we talk here .  

          (He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
            Noam Asulin
            Superuser
            Noam Asulin
            Bezi since 2017
            November 13, 2023

            It’s fucking HORRIBLE! Hey, Deezer idiots, stop! We aren’t 12 year-old girls! For God’s sake, the world has gone mad.

            Please stay respectful . Even if you don’t like something this is not the way to talk to people . 

            (He/Him) .Please be aware I'm not Deezer employee. I'm a proud Musicholic !
            Anonymous
            November 13, 2023

             

             

             

            “Live the Music 💜 with a dynamic and inclusive community.” - Just not if you have any visual impairments 😡😡😡

              Roadie
              futopeter97
              Roadie
              November 13, 2023

              Then there is the big one. I’m sure you guys saw it popping up….Where is Shuffle All My Favorites?! I don’t mean favorite tracks, I mean the entire library. I for one not really favoriting tracks. I add albums to favorites, and create stupid amounts of playlists from my monthly favorite albums. It was great because if I didn’t have an exact idea what to listen, I could throw in my monthly playlist (from january to october for example in this case) AND my other favorite albums (Oldies, or anything like that) and I got a pretty nice shuffle. Now, on Android...It’s gone. Poof. Nowhere to be found. 

               

              Yeah, this lack of shuffle button at the top of playlists is killing me! Like you I don’t care that much about the ugly redesign but this is a PITA to use now, esp in the car. I looked at Amazon music for the first time because of this and they literally have shuffle buttons all over the place. At the top for albums too, even right next to every song lol… Unfortunately, I paid for yearly for Deezer like an idiot. 

              I’m still hoping for a fix, since it’s present on webUI and the desktop app… Until then I started downloading a bunch of stuff, it’s not everything but at least I can shuffle all my downloads.

                Anonymous
                November 13, 2023

                Deezer still doesn’t get it. people PAY, Deezer needs to PLAY.nothing more. nothing “social”, nothing “identity”

                Me and many users left because we know you will stand by this. I rather give money to the competition that just plays music and isnt having an “identity crisis”

                Hope next shareholder meeting will show this was the right move for Deezer, but personally I think this might be your Bud Light.

                 

                I must say I don’t agree. Social is part of the game this days . Social approach is  available in almost every service , even when it’s not related to music . While the brand got changed in terms of logo , colors and slogan you still have your music . No one took it away or will ever take it away . Deezer is still a music service but with the option to connect between music lovers . 



                I don’t disagree that including a social element can be a nice additional feature. However, there have been bugs and feature requests related to playback, which haven’t been addressed for years. 

                  Anonymous
                  November 13, 2023

                  Even worse for a hover state:
                   

                   

                    Guitar Hero
                    Virmini
                    Guitar Hero
                    November 13, 2023

                    Deezer still doesn’t get it. people PAY, Deezer needs to PLAY.nothing more. nothing “social”, nothing “identity”

                    Me and many users left because we know you will stand by this. I rather give money to the competition that just plays music and isnt having an “identity crisis”

                    Hope next shareholder meeting will show this was the right move for Deezer, but personally I think this might be your Bud Light.

                     

                    I must say I don’t agree. Social is part of the game this days . Social approach is  available in almost every service , even when it’s not related to music . While the brand got changed in terms of logo , colors and slogan you still have your music . No one took it away or will ever take it away . Deezer is still a music service but with the option to connect between music lovers . 



                    I don’t disagree that including a social element can be a nice additional feature. However, there have been bugs and feature requests related to playback, which haven’t been addressed for years. 

                    Yes! And why would I, a music lover who wants to talk to other music lovers, trust Deezer as a social platform? They just showed they’re willing to spring huge changes on their user base, ignore feedback, and condescend in their messaging. They want to give us fewer options, not more. They don’t understand what made this app special in the first place.

                    And by ‘they’, I mean the decision-makers. It’s clear that much of Deezer’s staff loves this project: their editors are awesome, support staff make a real effort to be international (despite the terrible regional licensing restrictions). Even the unlucky copywriter who had to defend the purple heart rebrand put in some real effort, and I feel really bad for them.

                    But there’s clearly a problem at the top. Maybe they’re entering the phase of ‘ensh*ttification’, as Cory Doctorow puts it. Maybe they’re just panicking. Whatever it is, it paints bad news, and it certainly doesn’t make me want to start making connections here.

                      Rising Star
                      BartCH
                      Rising Star
                      November 13, 2023

                      I have no visual impairments and it’s not easy on the eyes for me… I can easily see how the app has become unusable for some people. 

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