A purple heart can never ever replace the orginal deezer logo in my car

I’m wondering why you would associate purple of the new purple icon with woke? What’s woke about the colour purple?

Guess What...?

you are about to shoot yourselves in both feet?

You've fallen for marketing waffle and been suckered out of a boat load of cash in the process?

You've asked 5 year olds to do a redesign of your corporate branding?

You are trying to help your competitors by driving your own customers to them?

Your brand is an icon. It is how people have grown to know your business but you dont give two ?

Nothing, but some people are far too lost with the “woke” term, which they cannot even explain when you ask them. Every time you hear “woke” from someone, just ignore them. It’s not worth engaging with such people. They are afraid of colors, rainbows and anything different then their internet echo chambers.

I’m wondering why you assumed I was referring to the icon or the colour purple. I’ve got nothing against either apart from the icon not being fit for a music app.  All I am referring to is their reasons for rebranding and then doubling down on it after receiving some very loud and clear feedback that it’s not sitting well with many long-term fans and subscribers of Deezer.

You were correct, nothing. Then decided to agree with someone else's assumptions and make up your own.

The purple heart logo symbolizes the “wounded” app after this unfortunate redesign.