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Fabio.Deezer
One Hit Wonder
One Hit Wonder
November 8, 2023

Live the music with Deezer đź’ś

  • November 8, 2023
  • 80 replies
  • 3331 views
Live the music with Deezer đź’ś

Deezer is reinventing itself and invites everyone to "Live the Music 💜" 

Explore Deezer's reimagined brand identity now! 

 

The big new part of this transformation is a vibrant purple đź’ś heart, reflecting Deezer's commitment to shared experiences and a bold new direction.
 

To reflect this change, Deezer has unveiled a fresh, offbeat and daring personality. This personality is brought to life through a striking visual profile, as well as an all-new purple heart logo đź’ś. This logo symbolises Deezer's unwavering passion for music and the experience of its users. It perfectly captures the personality of the brand and stands out from everything we know.

Deezer is committed to intensifying its user experience and app design to inspire and empower music enthusiasts. The goal is to encourage fans to “live the music 💜” by providing them with personalised experiences that match their unique tastes and preferences.

Deezer's new vision is to create an experience services platform that centres itself around all things music where people have opportunities to express themselves and to connect with others. Whether you're an artist, a music lover, or a partner, Deezer is dedicated to ensuring you can truly "Live the Music đź’ś" with a dynamic and inclusive community.

 

Update your App now and tell us what you think of Deezer's new look in the comments!

 

 

    80 replies

    Roadie
    November 10, 2023

    15 years being a Deezer user as premium subscriber… First you deleted the comment section that was a huge disapointenent … And today, I have a horrible taste and feeling while going through this horrible new design !

     

    All is wrong ! This purple pink main color just gives me a look of disgust and frankly ... what kind of logo is that? The POLICE .. OMG 🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢

     

    Give us our good vibes back ! PLEASE !

    Rising Star
    November 10, 2023

    By the way, as a loyal premium user since 2018, I voted with my wallet. November 19, 2023, will be the last day of my subscription. I’m sure the marketing guru who suggested this rebranding has some brilliant plan up their sleeve to replace me and all the other users who are running away.

    Hitmaker
    November 10, 2023

    By the way, as a loyal premium user since 2018, I voted with my wallet. November 19, 2023, will be the last day of my subscription. I’m sure the marketing guru who suggested this rebranding has some brilliant plan up their sleeve to replace me and all the other users who are running away.

    It seems they don’t care even to response. No single post from community managers.

    Voting with a wallet is best option and while you do that, please remember, never pay year in advanced for these streaming sites. Literally any streaming site can do this anytime, so do not take any longer forced periods on you other than one month at a time. I was just trialing Deezer and won’t continue. So many features seems to be fault, flow included, and most of all it feels like no one is pushing a finger to do anything about it.

    It’s a steal to take 11,99 euros for that buggy experience.

    Roadie
    November 10, 2023

    I love Deezer 

    Rising Star
    November 10, 2023

    I love Deezer 

    I suspect this fake comment is how deezer is managing the situation?

    Roadie
    November 10, 2023

    User experience interface felt down with this heart purple update.

    It is simply not reflectin nothing about Music. 

    A fixed color is not the best idea since not everybody like one specific color.

    It can simply drive away many customers. little versatile image.

     

    One Hit Wonder
    November 10, 2023

    Look, I’m sure I’ll get used to basic UI decisions like the new logo and font in time, and I’m sure most people in here will too.  Nothing here is remotely as bad as Spotify hiding the search bar for some god-forsaken reason.  However, I do have two UI complaints that I really hope get fixed in the near future.  The first has already been stated:

    1. The user interface is ok on Android, but it has problems, the Favorites tab shows three songs from my Favorites, but I prefer to see my Playlists first to Favorites (if possible, create an option to change the order of this)

    I basically only use the favorites tab for my downloads and will never play random nonsense from my favorite tracks.  I don’t need something I’ll never use taking up half my screen and making something I do use daily much harder to get to.

    My other complaint is that you can no longer see album or playlist runtime (or if you can it’s much harder to find and not intuitive.)  Please put this back!  Thank you!

    Rockstar
    November 10, 2023

    After many years as a paying Deezer subscriber, this latest update has me actively looking at alternatives for the simple reason that I clearly don’t fall within Deezer’s desired customer demographic, whatever that may be. My desire to move is not related to the new UI appearance, at least not directly. To be clear, I do think the new UI is ugly, unprofessional and poorly thought out. Someone here referred to it as the Hello Kitty look, and I think that’s as good of a description as any. I don’t see how the new logo effectively represents a music streaming service or brand - if you have to explain your brand, it isn’t effective. I also don’t care for the colour of the logo, but that’s a personal choice, and the LGBTQ arguments some are making don’t make any more sense to me than the Bud Light fiasco in the US did. My new drive to move to another service is more fundamental than any of this.

     

    Deezer is certainly not one of the core streaming services out there – far from it. A quick Google review of Deezer’s service fairly consistently lists Deezer’s pros as having a clean, easy to use layout and design, CD-quality audio, near-global availability and the size of Deezer’s library. Deezer’s more recent cons from those who choose to spend time with the service when reviewing include its high price making it no longer competitive price based on the streaming quality offered, and its limited HIFi interconnectivity with popular devices, among others. Until this update those pros were still applicable, but nothing has been done to address the cons. If anything, interconnectivity is worse than it used to be as support for major components is dropped, and its much vaunted HiFi service still isn’t supported by the worlds most popular streaming hardware including Roku, Google TV and Amazon Fire TV. Furthermore, the value proposition has been reduced by forcing their limited HiFi service on many who either don’t want it or can’t take advantage of it. This update also does nothing to address the cons usually noted, but significantly degrades one of Deezer’s biggest pros. I don’t doubt that Deezer’s developers will be able to address the various issues found in this half-baked release over time, but in doing so Deezer’s limited resources will not be available to fix other long-standing issues or add the features existing paying users like me have actually requested.

     

    A 2022 WhatHiFi review of Deezer noted that “Deezer appears to be stuck with a bit of identity crisis”. Feel free to Google the article to read why they thought this was the case, but as a long-time Deezer user I fully agree with their assessment. This significant upgrade and rebrand does nothing to address this, and instead compounds the points made in the article. The new Deezer brand will move away from being the streaming music service I think most of us pay for and expect, and will become a new social media service centred around music. I don’t personally place any value on having Deezer build another social media service since I won’t use it. I have several of them already, don’t need another one and, frankly, if that’s what I was into I’d already be using Spotify since that’s what most people I know use. The new Deezer is supposed to allow me to Live the Music, with a dynamic and inclusive community, but that community doesn’t include the hardware and features I and many others actually want to use to Live the Music, nor do I think it is likely to. The fact that Deezer’s executives have chosen to focus on form, flash and, IMO, fluff over function going forward does not bode well for the future of Deezer as a streaming music service. That’s too bad because I think they have until now offered a good, if incomplete, service. However, while the underdog needs to stand out in the crowd, Deezer is very clearly jumping on the me-too train without the benefit of the market leader’s resources necessary to buy a better ticket. Since a streaming music service is what I want, it’s now time for me to see what others have to offer.

     

    My $0.02.

    Guitar Hero
    November 11, 2023

    I for one dislike this “Rebranding”, it looks uninovative, plain and “samey”, and randomly changing the UI layout is a genuinely terrible idea, especially with removing quick access buttons to albums and playlists, and to have all this without the option of switching it back to the layout it used to be is arguably even worse and the font is just offensive to the eyes, im not sure how you found a font worse than Comic Sans, but you did.

    Totally agree. Awful font, UX dismal, horrible colours and sounds like they swallowed some marketing/design agency brand waffle.

    I hate that purple colour. The app is harder to navigate and far less intuitive.

    If it ain't broke, don't fix it.

    Hitmaker
    November 11, 2023

    I just had a look, it's seemingly not just my course visual taste, french people don't think very much of the changes either:

    https://fr.deezercommunity.com/product-updates/la-ou-ta-musique-prend-vie-41875