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New logo: Explanations 💜

  • 10 November 2023
  • 528 replies
  • 12205 views
New logo: Explanations 💜
Userlevel 7
Badge +7

After the announcement of the new logo and the new identity of Deezer, we took the time to read all your comments and feedback in order to address your concerns and understand your feelings


Opinions are very divided and several details were pointed out, including one that came up quite often: Why did you choose a heart 💜?
One comment cited there is a more distant connection to music compared to the old logo

 

The beating purple heart simply represents love and passion for music. The shapes of the logo vary to signify musical rhythms. Its movement and pulsing quality directly reflect the essence of music and the human response to the listening experience, much like a heartbeat.
 


Another question was “why did you decide to change everything/what is the purpose of this new identity?”

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.
 

The choice to have prioritised this change was not the best, it would have been good to strengthen the user experience rather than degrade it.

Satisfying our users experience is indeed crucial. Development and modification choices can be complex, which means that the change itself was so significant that some bugs crept in during this transition. All have been flagged by our developers and technicians, who are already fixing these errors.

 

The identity change will be present in all future app updates. We hope you will adopt the new design and enjoy the new Deezer experience.

We adopt this new identity with pride, and although not everyone likes it yet, we still hope to find a place in your hearts 💜.

 

 

 


528 replies

Userlevel 1

Dear Deezer officials. Thank you very much for being a source of my inspiration for years and especially for supporting Ukrainian users from 2022. Still the new visual is a disaster, the aggressive purple you've chosen makes my head and eyes explode with pain, literally, physical :( now I have to think twice before even opening the page. Right now what you do is just casting out people who are sensitive to colours and who are not okay with acid colours.

I'm not sure that making your app another Yayoi Kusama masterpiece adds to the feeling of safety and soul mating if you aim at a more diverse audience than a junkie tribe.

I'll wait for another update of the app where you might choose to have at least colour options, thought right now there's a great desire to unsign and forget the nightmare.

 

Userlevel 4
Badge +3

Dear Deezer officials. Thank you very much for being a source of my inspiration for years and especially for supporting Ukrainian users from 2022. Still the new visual is a disaster, the aggressive purple you've chosen makes my head and eyes explode with pain, literally, physical :( now I have to think twice before even opening the page. Right now what you do is just casting out people who are sensitive to colours and who are not okay with acid colours.

I'm not sure that making your app another Yayoi Kusama masterpiece adds to the feeling of safety and soul mating if you aim at a more diverse audience than a junkie tribe.

I'll wait for another update of the app where you might choose to have at least colour options, thought right now there's a great desire to unsign and forget the nightmare.

 

You can try to download previous version) 

Userlevel 4

Truly impressive non-explanation! What new era? How are you ‘connecting emotionally with fans’ if the vast majority of fans dislike the new look? What do you think ‘experience music, not just listen to it’ means, and how does a purple heart contribute to that?

I don’t hate the new logo, personally, and I know that every change gets some pushback. But your messaging around this is incredibly condescending and bizarre!
 

Do you have any dashboard customization plans lined up? Will there be different palettes users can use? I don’t hate the logo but I hate the layout: it looks like a cheaper Spotify and lost that unique charm Deezer used to have. I’m willing to stay on as a paying customer for a little while longer: your music editors are great, and I like Deezer Flow. But if I have to contend with ugly colors, ugly fonts, and no control over the visuals at all, then well… I can just use Spotify for free, bros. 

Userlevel 4

Paying users have been waiting years for innovative features like the one mentioned above ☝️which is still outstanding. Now we know Deezer has other priorities - rebranding is always an expensive act, especially if customers leave the brand.

Userlevel 4

As someone who works in a relatively corporate job, with legal considerations and whatever else, this honestly really smacks of a company just brushing as much under the carpet as they can get away with. 

The frustrating thing here is that Deezer, for me at least, was doing just fine and I was happy with it - I also very rarely subscribe on a monthly basis to anything. 

This whole refresh and re-brand though… it’s just visually ‘off’. You know when you sniff something to see if it’s ok to eat? It's that same mental process here, but it’s my eyes doing the sniffing here. It’s horrible to look at; not because it’s purple (I love purple), but the combination of the font, horrible icon design (all of them, not just main one), detracted UI overall… I instantly went back to an old API. 

Thing is though, since seeing this response, I know that this has ultimately come from a top tier business decision that won’t get reversed. They’ll die on this hill, unfortunately. 

So, here’s to rebuilding my library on Tidal. 

Userlevel 3

Deezer helps you “be and belong,” 

What a load of 💩

You're a streaming music service first and foremost - remember that, because people are paying to keep you in business

If I wanted the rest of the rubbish that you misguidedly think that you are, I'd go to existing social media outlets

You've killed your brand identity and your previously instantly recognisable logo in pursuit of some misguided flight of fancy

All that I, and seemingly many other paying customers, want is a streaming music provider with a corporate branding that doesn't offend the sense of sight.

Enjoy your reimagining coz I'm reigniting my Tidal subscription...

Userlevel 3
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What a horrible, horrible update. There's nothing "refreshing" about it. I can't connect to it - not the infantile "heart" logo, nor the repulsive colour. The icon looks like a purple snot has landed on my home screen. Awful...I imagine it might appeal to teenaged girls - maybe they're who run Deezer these days?  Otherwise I really don't understand Deezer's need to be so customer-hostile. I'm actually embarrassed now to be a Deezer subscriber. I certainly WON'T be recommending my mate to sign up any more. Ew ..

Userlevel 4

What a horrible, horrible update. There's nothing "refreshing" about it. I can't connect to it - not the infantile "heart" logo, nor the repulsive colour. The icon looks like a purple snot has landed on my home screen. Awful...I imagine it might appeal to teenaged girls - maybe they're who run Deezer these days?  

Hey now! Teen girls care about aesthetics. At worst, they take ‘em too far.

This isn’t an error of sincere enthusiasm; execs don’t care about aesthetics. This is a lazy, wishywashy look, probably coming out of endless pointless meetings that whittled away anything innovative or daring. I assume they wanted to have an icon that matches an existing emoji - 💜 is not quite the same purple, but sure, good enough for government work. What I don’t understand is, where did they get the terrible new font? Why does it look so hopelessly amateurish? If they had to cost-cut on hiring experts, why change the look at all? The Discover section looks like someone’s nephew put it together for two beers.

Userlevel 3

I just can’t understand the “hate” towards the new design. You really can feel the “hate” between the lines sometimes. I really like the new purple colour and yes, even the new look & feel of Deezer.

People are switching to others, only because of the new icon or colour. Their choice, I respect that,. But give yourself some time go get used to it. And what if the other also start changing things? Even the big green gigant did change a lot of things in the past.

I know, some of you are thinking “Don’t fix it if it ain’t broken” or “Why change it after so many years?”. But sometimes you have to change, try something new, even if not everyone likes the change. This could go the right or the wrong way. You can never please everyone I’m afraid.

And yes, there are many things Deezer needs to fix in the app (iOS, Android….), so join this community where you can tell what you think about Deezer and tell them where the issues are. Now it looks like a lot of “newbies” that never been here are here only to rant about the new look. 

1. People are disappointed about the new look. Call it hate or not, deezer could appreciate that a lot of costumers give feedback and draw conclusions.

2. Seeing so many complaints just means that they did a bad job in research. They could have rolled out these drastic changes as a beta test or invite people to give feedback on this. I doubt this happened.

3. Especially the big green giant won't do such redesign without involving its user base. Such moves can break you neck. The user is always right, simply as that. If you're unsure about a design, do some user acceptance tests or whatever.

4. Newbies have registered to give feedback and to be heard. Until this week I was satisfied with deezer, I really liked it but now the design is just awful. If I hadn't liked Deezer so much before I wouldn't have registered. I just hoped that they read the feedback and think about it.

Userlevel 4

I feel like I’m finally getting off a toxic relationship with Deezer after years of being mocked by my friends every time I told them I didn’t use Spotify hahaha I always tried advertising Deezer like I was working here or something, but now seeing how you handle clear feedback, and how you spend more money doing a revamp few people seem to like instead of fixing bugs we tell you about and have been there for years, enough is enough. Finally switching apps and this will be my last month as a sub, since unfortunately, the update was pushed a day after my renewal hahaha. 

Userlevel 4

This reply took me over the edge, especially after having to stare at a heart in my car last night as my music played. Clearly you don't care about your customers. Clearly you're spending in the wrong areas when missing features and bugs should have been of much higher priority to put spend towards. 

As I've lightly touched on in other previous posts, I want to make it clear, I came to Deezer originally BECAUSE of the beautiful minimalist GUI that was the draw coupled with the higher sound quality, but the GUI closed the deal for me. It's what made you unique it was your secret sauce. Didn't you know that?? You're UI was understated and gorgeous. How foolish to leave that behind.

I've now received my recent annual resub refund from the play store and have moved to Tidal. I hate that it came to this. So long Deezer. Not sure who you are anymore, but you clearly lost your way and you clearly don't care about your customers. 

Userlevel 1

Such predictable stuff. In “strategy” sessions, the Deezer UX whizzes and marketing team probably got together and were told to “blue sky” everything. Make an “agile” platform. Then they patted each other on the back and went out for drinks. Then, they read the feedback and they thought, what’s wrong with our user-base? Aren’t they on our team? I mean, hey, we’re bright, shiny IT kinda people, coder kind of people. We see the world in ways not even god gets! Our user base is just not with it. We want to attract all the kids Spotify already has. And, by gosh, this UX will bring them over by the ton!

I’m not cancelling. I’m waiting for the quiet reversion to the features that got “updated” out of existence. And here’s a suggestion: try beta testing. Listen to that feedback. Otherwise, these updates are emerging from a lightless cave. The OP makes that abundantly clear.

BTW, did no one at Deezer bother to check what a purple heart comes from: it’s the medal American GIs are given when they’re wounded in battle. So, who exactly, is wounded in action here --the user-base, or the Deezer “team” who just don’t get it? My bet’s on the Deezer whizzes who are trying to boost this fiasco. No bonuses this year, kids.

 

 

Userlevel 3

I agree that this new user format sucks. I hate it and will be moving to Spotify or another service if they don’t go back to the old format or add the old features to this new one. I can’t even change the way my playlists are organized. Who was the  designer who needed to prove he wasn’t just sitting on his ass.

….

 

Deezer helps you “be and belong,” going beyond streaming to empower fans, artists and partners to express themselves and connect through our products and services.

Refreshing our visual identity is essential as we enter this new era for Deezer. This allows us to connect emotionally with music fans, artists and strategists through visual cues that let people know that with Deezer they can experience music, not just listen to it.

Does this mean you are going to eliminate all the country restrictions to all the tracks?

I made some playlists some time ago but there are some tracks I can not play anymore because of country restrictions. So I cannot “experience music” and even I can’t “just listen to it”.

Userlevel 7
Badge +4

It is awesome. I support all the changes that are being made. Well done Deezer …. Cheers … 😄😀👍

Userlevel 1

There is always a lot of points on any update ever so i wont even bother.

One thing I can claim however is you want make me see purple heart first thing i unlock my pnone! Espetialy with green circle and other options available.

Design vise you dug youre self a hole, you went from general music/sound to something round and purple. Logo can sugest dating or fitnes app as much as music loving app. In short when I saw it, it poke my eye out and i wont have it.

It looks like my girlfriends period app.

Everything else is just same different.

Userlevel 3

New design is an example of many bad decisions:

  • font selection
  • spatial arrangement
  • removal of functionalities

Everything has already been pointed out in previous forum posts. We are the customers who pay and maintain this application, so you as a company should listen to our opinions. If most users are not happy with the rebranding, there should be an option to switch from new to previous version.

I will just leave this here:

 

Userlevel 1

I’ll be honest with you guys. I don’t mind the redesign to be honest, in fact I couldn’t even care more. I use deezer for functionality so, if only the logo would change and some of the UI, I’d wouldn’t complain.

I mean that’s exactly the case on desktop. Sorry, I mean, the web UI, since the desktop app still couldn’t figure out gapless playback. I was actually stoked to see the big change on the webUI so I instantly went to see how is the desktop app. Aaaand surprise, nothing changed. The looks are new, yes, but still the one feature why I don’t use that desktop app, the gapless playback, which by the way, you guys are promising to come for years(!), is still not working. But that’s okay, I learned to live with that.

However, the Android app… Oooh boy, there is some big downgrades. I won’t say it is clunkier, I don’t think that’s the case, but there are features that are missing, and already started to drive me crazy. 

The more minuscule is that every album info basically disappeared. Okay I’m maybe exaggareting a bit, but it was great to see the length of the album, and the exact release date, for me these was great infos, that I used extensively to organize my libraries. Funnily enough, it’s there on the webUI, even on the desktop app (I just checked), but nowhere on the Android App. Okay, I still could say, no problem, I can do my organizing on computer.

Then there is the big one. I’m sure you guys saw it popping up….Where is Shuffle All My Favorites?! I don’t mean favorite tracks, I mean the entire library. I for one not really favoriting tracks. I add albums to favorites, and create stupid amounts of playlists from my monthly favorite albums. It was great because if I didn’t have an exact idea what to listen, I could throw in my monthly playlist (from january to october for example in this case) AND my other favorite albums (Oldies, or anything like that) and I got a pretty nice shuffle. Now, on Android...It’s gone. Poof. Nowhere to be found. 

It’s really frustrating, because again(!) it’s there on the webUI, and the desktop app too. Why isn’t it anywhere on the phone app? This already been reported as a problem from a bunch of people, and will be a dealbreaker for a lot ot them. Even I am scratching my head, because yes, there are workaround, but that’s a big feature, which was removed basically from the Android app. I mean, aren’t smartphones are your main target (If not, why not fix the desktop app’s gapless feature?)? So why split functionalities between mobile and desktop platforms? You can get gapless playback for example on your phone, and the webUI, then again, you can only shuffle a library on desktop. This is bad.

As I said. I don’t think the new design/rebranding is bad visually. It will take some time getting used to, but I get that sometimes you need to take risky steps. I can, and will accept it the way it is, because I’m not using deezer for the logo. But you’ll need to sort out you’re platforms, especially the phone app, because it might be a deal breaker, even for me if it stays this way. Again, functionally, not looks-wise.

Userlevel 7
Badge +12

 

We are visual creatures and have different opinions about everything .
With new Deezer identity we was all surprised .As I can see after I read comments and feedback some of us was shocked and leave all bunch negative reactions .

If you ask me ,I like purple so I can say that I like purple heart and everything what is purple .
After few days as I play tracks on Deezer I used to a new design and almost forgot how was before .

Improvement which I suggest is on font of title of album or playlist .
If you don't want change font ,just get them smaller .

Anyway , this new Deezer identity is now main thing on which people talk about .

💜

Userlevel 5
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if this is the only reply you can come with, that is sad Jaime. Screw you and screw Deezer.

my money is going elsewhere. good luck

Userlevel 1

Everything @Gabriel.Eugenio.Dvoranen said. And on the Android version, especially the stupid “we are a dating app” logo. Who thought that was a good idea? Yes, I love music, but I don’t love babyish fluffy purple music.

I’ve been with Deezer for two months over a decade. I love Deezer. I used to recommend it because it gave more money to artistes, then simply because Flow was so good, and then… well, recently I’ve recommended it only because it’s not Spotify. Now I’d be ashamed to recommend it.

The big thing to do in these circumstances, when your users say “We absolutely hate this and it’s driving many of us away” is to admit you’ve made a mistake and go back to the previous design. That’s what a mature company would do.

But I guess if you’re that far off base that you considered the new design for even a moment, you’re not going to be capable of that degree of maturity.

Userlevel 3

I was not aware that deezer was planning to move as a date app! If I knew it few month ago I would have create my daughter music account somewhere else.

 

Really I usually don’t care about colors while the UI is still usable. I just want to listen music and find the flow button.

 

But now I can not find deezer music tab on firefox. It is only a heart! OK I love music, but if all apps providing me access to something I like are using a heart its a mess! How can I find music wave on this small icon? Really difficult to think about music when looking at this small icon:

 

Same thing an android, in my app menu I have to look to an heart which does not looks like “music”. The waves around the heart big icon are not representing audio waves, it is just a bad designed heart.

 

It looks very strange to press a heart in my car to get access to my music, I hope my wife won’t think I installed a date app….

 

I hope you will find an other logo quickly, the previous one was fine, otherwise I will move to a pure music services.

Userlevel 5
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Deezer still doesn’t get it. people PAY, Deezer needs to PLAY.nothing more. nothing “social”, nothing “identity”

Me and many users left because we know you will stand by this. I rather give money to the competition that just plays music and isnt having an “identity crisis”

Hope next shareholder meeting will show this was the right move for Deezer, but personally I think this might be your Bud Light.

Userlevel 1

horrible new logo, colours, user interface with floating player.. and it was so nice before. then came an idiot

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