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More Community Features on Playlists

Related products:Playlists
  • June 20, 2026
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I want to suggest something I think could be a genuine differentiator for Deezer in a crowded streaming market: treating playlist curation as a first-class community feature.

Right now, playlist curators on every major platform are essentially working blind. You put time and taste into building something, watch your save count fluctuate, and have no feedback loop to understand why. No comments, no per-track reactions, no way to know what's resonating. It's a weird blind spot given how central community playlists are to keeping people on a platform.

The analogy I keep coming back to is radio. Radio hosts built loyal audiences because listeners had a relationship with the curator. They could call in, request songs, say what they liked or didn't. Streaming killed that human layer and I think there's a real opportunity to bring it back in a modern form.

A few concrete ideas:

- Per-track voting within a playlist context (not just a global like on the song itself, but "does this fit this playlist?")
- Community song suggestions with upvote thresholds. Followers can nominate tracks, and curators can set a threshold before they'll even consider it, keeping it signal rather than noise
- Playlist-level comments or discussion, separate from individual track comments
- Basic curator analytics: who's saving, what's the skip rate on specific tracks, where are people dropping off

The bigger picture is that music curation is itself a creative layer on top of the music. Artists produce the raw material, curators build context and discovery pathways around it. Some playlists on streaming platforms have millions of saves and those curators are driving real engagement and retention, but they have no tools and no stake in the ecosystem.

Deezer has historically been more community-minded than the bigger players. I think this is a space where you could genuinely lead rather than follow. Would love to see it explored. I also think we can allow for this feature to be toggled off entirely and set that as the default setting for people who do not want to use this.