Hello!

Some time ago I did a comparison analysis of some music streaming services including Deezer for my own practice (I’m a PdM).

So there’s one thing I noted I’d like to emphasize and share with you. As far as I can see Deezer doesn’t have a lot of electronic music, especially something relatively underground like techno, house, electro and so on.

Some ideas/insights/observations:

• What I see at your competitor’s service - Spotify - they do.
  • From my own experience, as a user and DJ I feel lack of such content. Another example from the life is that a lot of my friends from the music community also use Spotify because it has more such content.
  • Also, I see that in general DJs use Spotify proactively to dig for the new music (like they do on the Beatport), make and share collections.
  • Famous DJs also do that and share their ones so that also leads to the viral advertising of the service and user trust level increase.
• From the other side, Beatport also promotes their service via Twitch where they have their own channel with 190k subscribers. They stream DJ sets from different artists around the world so they’re getting noticed by the audience of these artist and may gain new users.
• By the stats from Semrush, Discorgs is in the top 10 of your organic competitors. This site is used extensively by DJs, music makers, to dig and buy vinyl. What is interesting is the fact that a lot of releases you can pre-listen before buying vinyl via YouTube. This definitely gives YouTube some traffic. So integration with this service could also lead to new traffic to your service, moreover this traffic could have a higher conversion rate because these people are really interested in music. This could be especially cool for rare vinyl rips you sometimes can find only on Youtube. Yes, this segment of users isn’t so big but they probably solvent (vinyl is expensive, especially old).
• By the way, the same practice in some way is used by the other your competitors.
  • Spotify uses a TuneBeat service that allowes to find tracks similar to the one you inserted in the search. To listen to the search results Spotify’s music player is introduced.
  • Apple Music uses Shazam. So you can listen to the search results from the Shazam in Apple Music directly. Very user friendly. Also, Shazam also is in your competitors list for SEO.
• One more thing is that SoundCloud is also is in your competitors list for SEO. Soundcloud has mixes. It seems like a super big plus for the electronic music community and also another way of promoting the service via the artist.
• Also, your top countries by organic include such like UK, France, Germany where underground electronic music is very popular so it could be a big plus for these countries and feature to get new markets (especially Eastern European where the interest to this music is growing actively together with artists and events)

Conclusions:

1. Adding more electronic music/underground electronic music will enrich your music portfolio that is the main value for the product like yours
2. This also can open new ways for the product’s promotion for the new audiences, gaining new user segments of the market
3. And get new traffic (viral and not) from different new sources
4. Even get (or improve positioning on) the new GEOs.

Thank you for attention! Good Luck!

P.S. Special thanks for the free subscription you gave the Ukrainian users in Feb. I haven’t seen something like that of your competitors. It was touching <3