My New York Times subscription lets me send a limited number of “gift articles” per month to non-subscribers. I’m not sure if the generated links are single use, or valid for a day after first access, or limited in some other way but, whatever the implementation details are, this lets me share something I’ve enjoyed with a friend. The friend and I benefit, and the publlisher/platform benefits from a chance to gain a new subscriber if the person enjoys the free sample that was shared with them.
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Hey
The comparison with the newspaper article does not work in my opinion.
An article in the NYT is very likely to be read exclusively there. If you share a song via deezer, e.g. something by Madonna, the recipient can take out a subscription anywhere, in the worst case with Spotify.
That would be a lose-win situation, not a win-win.
@dee_dirk so we’re saying that if I send my friend Bob a sample from Deezer then the probability of Bob subscribing (new or switch) to Deezer drops from where it was when he’d received no samples? That doesn’t feel right to me. Would Bob not think only “Ah, a Deezer subscription would let me send free samples too, I want that”?
“Ah, a Deezer subscription would let me send free samples too, I want that”?
Very good point. If it's a unique selling point, I agree.
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