Mostly to make sync between platforms easier. Currently I have to do it manually (one platform allows to upload MP3s, offers more diverse autoplaylists and song texts, while other has apps on every piece of hardware there is and is so popular that has exclusives and brought in people/friends who didn’t believe in music streaming before).
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The last one is about the fact that it only launched in Russia in 2020, but launched so hard that there are still ads everywhere and interviews with russian music artists, etc. only podcasts are missing (which is also a pain spot, since some people stopped uploading podcasts everywhere but spotify).