Voyage of Musical Discovery

  • 4 June 2019
  • 4 replies
  • 199 views

Userlevel 7
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We all know music has the power to transform our lives. It can make us run faster, work better, party harder and generally feel more alive. But have you ever thought about how you actually go about discovering new music? You may not have noticed it yourself, but our path to musical discovery often goes through the big changes in our lives.. Heartbreak, traveling or starting a new job can all be instances where we find new favorite tunes that stay with us for years.

As part of our desire to better understand people’s relationship with music, we reached out to 8,000 people in Brazil, France, Germany and the USA to better understand how they discover music, and which types of big life moments may impact those new discoveries.

We identified 7 different paths to musical discovery, one of them being directly linked to romantic relationships, with over 60% of people discovering new music after a break-up. Singles (25%) who were ready to mingle also turned to new music to rebuild their confidence and meet new people.


And it’s not just hearts that music can mend. Our emotions can lead us to discover new music to assist us during a recovery, or calm our nerves when we feel tense or nervous.

What life moments do you think are paths to musical discovery? Tell us how you discovered some of your favorite songs and what those songs are. It can be happy times or sad, but one of the most interesting things we know is to find out more about the music you guys love and why.

4 replies

Userlevel 1
I'd love to learn more about this research. Has it been written up anywhere?

Big life changes have certainly been super important for my own musical journey, but perhaps I've been a little luckier than some of those from the study; I've discovered some amazing music through getting to know my partner. She's from another country (Spain) and has introduced me to a whole world of music I wouldn't have encountered otherwise. We found early on that sharing music can unlock cultural meaning and references, which in turn help us connect. Here's one of my favourites:


(The Deezer link doesn't seem to work for me, so here's the YouTube version... )

Userlevel 7
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Definitely breakups are the best way to discover new music. The industry should build an app for that! 😅

I think any major life event helps...changing jobs, becoming a parent, moving houses, attending superior education and even immigrating 🤓(I think I just listed my own life discovering music moments hahaha)

I also agree with @JPick above - my wife has a different music taste, also being from another country - and I've soaked all that up like a sponge!
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Hey @JPick you can read our Global press release on our blog.

I agree with you, you can expand your musical horizon by getting to know your partner, but not only that, as making friends can also expose you to a lot of new artists that you didn't know/weren't listening to before.

I have a very "international" group of friends (Brazilian, Italian, Greek, Spanish, Catalan, Slovakia) and I'm French, so it's always very funny to share our different favorite artists 😉
Userlevel 1
Hey @JPick you can read our Global press release on our blog.

I agree with you, you can expend your musical horizon by getting to know your partner, but not only, making friends can also expose you to a lot of new artists that you didn't know/weren't listening to before.

I have a very "international" group of friends (Brazilian, Italian, Greek, Spanish, Catalan, Slovakia) and I'm French, so it's always very funny to share our different favorite artists ;)


Thanks @helene.deezer! I'll give it a read.

And agreed, there's nothing like a good personal recommendation!

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