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So will Deezer lower their hifi price tier after Apple and Amazon include it for free?


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My headline sums it up. Can we expect Deezer to at least lower the price tier of their hifi subscription? I mean Apple and Amazon now(soon) include hifi (and hi-res lossless) in their regular subscription, so Deezer needs something new to stand out, or they should lower their price imho.

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Best answer by Rudi 20 May 2021, 15:40

Hey @Placido09 @John Tan @hpguru @Reither 

Thanks a lot for your feedback around this. We've been paying attention to everything that's been happening too.

Our goal is to make sure that Deezer brings value to both artists and music fans. We’re not ready to announce anything just yet but we're considering the implications on our users, technology and business. It’s clear that our industry shifted overnight and HiFi is the new de facto standard for audio quality. We'd never want to stand in the way of that. You’ll hear more from us soon :pray_tone2:

 

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I don’t see how smaller players like Tidal, Deezer or Qobuz can add in any new meaningful features at this point to compete. Apple has pretty much thrown in the kitchen sink with their basic offering and Amazon as well. Spotify is the only one capable of making a different stand but based on their previous strategy of market share, I suspect they will also meet Apple head on.

Userlevel 7
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Good day.

Deezer Hifi 25% off monthly for €11,25 here:

https://www.deezer.com/offers/?referer=sonos

Apple can sell Music with no return because they get lost money from Apple products which are a bit over-priced, like 99 dollar cables, compared to competition. Amazon on the other hand can do the same, as for them music is not a main business, and they can be at loss with that too. Thanks :)

We will see what Deezer or Spotify will do as they do not sell over-priced cables nor any electronic stuff or other consumer goods to repair they loss selling Hifi option with no or little return.

Thank you for listening your music on Deezer!

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If I understand correctly, this 25% discount is only for new users?

Userlevel 7
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If I understand correctly, this 25% discount is only for new users?

No. You can simply cancel Hifi and once free you can get it 25% off for a year.

That offer was long available even before Apple announced “free hifi update” and will be.

When 12 mo ends, they will charge normal price 14,99 for mo. Simply cancel before that again, and subscribe another “annual hifi” 25% off once Free. Even their customer care recommends it.

Especially with these annual premium plans, so I think these works.

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So should I cancel my subscription and re-establish it? I don't lose my account and my entire library? I couldn't survive that 😄🙈 In my country, the annual subscription discount is 50%..

Userlevel 7
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So should I cancel my subscription and re-establish it? I don't lose my account and my entire library? I couldn't survive that 😄🙈 In my country, the annual subscription discount is 50%..

There will be no loss. As long as you buy for the same account you already have.

That’s really amazing offer, I can’t wait you to have that 50% discount!

You simply wait when your account gets Free (Ads) and then buy this annual Hifi logged in to your Free account you had for months. The offer is worth all this hassle, I’d do that too, man!

Userlevel 6
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Thanks a lot, I'll try,that would cost me Hifi for a month only about 5 euros, that would be great👏

Userlevel 7
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Thanks a lot, I'll try,that would cost me Hifi for a month only about 5 euros, that would be great👏

You’re welcome. Let me know your thoughts once you are on it saving.

What you will do with that saved money, probably a room for something else too :)

Treat yourself with chocolate and drink, that’s my recommendation ;d

I personally never pay anything at normal price, I always buy annual with Deezer.

Userlevel 6
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You're right, if you're not lazy, you can save a lot of money.

My monthly subscription ends next week, so I'm gonna try to cancel and subscribe for the year at a discount.

Have a nice day with your favorite music 👍

Userlevel 7
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Hey @Placido09 @John Tan @hpguru @Reither 

Thanks a lot for your feedback around this. We've been paying attention to everything that's been happening too.

Our goal is to make sure that Deezer brings value to both artists and music fans. We’re not ready to announce anything just yet but we're considering the implications on our users, technology and business. It’s clear that our industry shifted overnight and HiFi is the new de facto standard for audio quality. We'd never want to stand in the way of that. You’ll hear more from us soon :pray_tone2:

 

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So should I cancel my subscription and re-establish it? I don't lose my account and my entire library? I couldn't survive that 😄🙈 In my country, the annual subscription discount is 50%..

That’s unfair LOL.  In my country, discount is only 25% for Annual Premium...and no discounted annual plan for HiFi, I am paying monthly for it.

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Anyway, Apple Music is priced aggressively in my country, esp. that it now has HiFi (ALAC, 16-bit/44.1kHz). It's the same price as Deezer Premium.  The only downside is that it only has 20 million songs in HiFi, as of now, but promises to bring it to 75 million by the end of this year.  

I'm still staying with Deezer especially with the 25% offer for HiFi, it's not bad.  I can live with the $0.35 difference.  It's still worth it with over 70 million songs in FLAC.

If Deezer does bring its prices down, I hope it's gonna be automatic.  Cancelling and re-subscribing, is too much a hassle, and it gives a few minutes to subscribers to think about looking at its competitors.

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Great feedback @SonovP 

I'll be gladly passing your comments on!

Our HiFi prices were dropped last year as well. Stay tuned to our community and promos, we're always innovating :relaxed:

I'm the one who subscription HiFi annual over 3 year will be end this month 16-July. So, renew subscription Deezer didn't offer best discount then I plan to move to other provider HiFi FLAC with cheaper price. 

That to bad Deezer policy didn't not think about to held old customer.

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I'm the one who subscription HiFi annual over 3 year will be end this month 16-July. So, renew subscription Deezer didn't offer best discount then I plan to move to other provider HiFi FLAC with cheaper price. 

That to bad Deezer policy didn't not think about to held old customer.

I am sorry to see you go.

You’ll be missed from the Deezer Family. When I understand that nothing can compare at Hifi of Premium prices, Deezer does not have Apple guns to lower the price. Deezer does not sell anything to compensate the loss. Deezer is like a car when Apple is long train there is. Two things different.

I hope you can have Deezer with you one day in the future.

Deezer is working on product you like and they are working on UCPS.

This means one day their monthly fee will go towards ONLY artists you listen.

Not like on Apple or Spotify to charts first and then yours if something remains.

You can also get from annual hifi 25% off.

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Your reply above implies that Deezer will not be able to match major providers like Apple and Amazon at hifi tier pricing. I am not sure what UCPS is but a model of paying only artists one likes will appeal to a small number of customers only I believe. I have yet to see any data on how much real difference each model makes to the artist and frankly I don't see anything unfair about the current model. 

You mention a 25% discount on annual hifi plans but I still don't see this available in my country. I annual plan will be due soon and I hope Deezer can move more adroitly to keep your customers. 

Hi @John Tan , this is the annual HiFi plan https://www.deezer.com/en/offers/annual-plan-hifi . Hopefully it shows up for you now?

 

@Rudi Just for your info, when I upgraded to HiFi earlier this week, the annual hifi plan wasn’t showing as an option in the UK, but I’d seen the link mentioned and used that. Maybe there’s an issue with the plan not showing up correctly for customers?

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Hi @John Tan , this is the annual HiFi plan https://www.deezer.com/en/offers/annual-plan-hifi . Hopefully it shows up for you now?

 

@Rudi Just for your info, when I upgraded to HiFi earlier this week, the annual hifi plan wasn’t showing as an option in the UK, but I’d seen the link mentioned and used that. Maybe there’s an issue with the plan not showing up correctly for customers?

On which headphones do you listen Hifi?

I see that Deezer Hifi offer annually has been running for a year now.

Now they are just making it more visible.

The Sony XM4 as my main ones @hpguru and LDAC, but I’m looking at some open backed ones for a wider range and when I’m sitting down. 

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The Sony XM4 as my main ones @hpguru and LDAC, but I’m looking at some open backed ones for a wider range and when I’m sitting down. 

Exactly. Have you tried them wired?

This way you do not need new headphones as wired can make them more wide and like I said hifi suitable. On my laptop at least they sound great, I found wire from my storage cabinet.

There is big difference from bluetooth to wired on laptop with XM3. I hope to look some wired high end headphones too. Hifishop seller recommended to Deezer Flac actually interesting product.

It was audio technica piece for 199 euros.

https://www.audio-technica.com/en-us/ath-msr7b

You may want to consider it, he said it beats anything else on the market at this price.

These are also portable so you have no need for DAC with your phone or laptop.

Yes I love them wired, but I’m so used to wireless, I keep standing up and forgetting the wire! lol . Thanks for the link @hpguru , I’ll take a look. 

 

 

 

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Thanks for the info @Logan_A I've passed it on :relaxed:

I honestly don't know how you made those assumptions @John Tan but we appreciate your feedback.

Perhaps if you only listen to mainstream music, it makes sense that you aren't specifically bothered about a new model. However, existing model acts as a privilege for those artists with more streams, even if you don't listen to them. It isn't fair for the industry and artists as a whole. We also have big labels involved - with more details to come in the near future :pray_tone2:

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Thanks for the info @Logan_A I've passed it on :relaxed:

I honestly don't know how you made those assumptions @John Tan but we appreciate your feedback.

Perhaps if you only listen to mainstream music, it makes sense that you aren't specifically bothered about a new model. However, existing model acts as a privilege for those artists with more streams, even if you don't listen to them. It isn't fair for the industry and artists as a whole. We also have big labels involved - with more details to come in the near future :pray_tone2:

Actually my listening is relatively wide ranging and covers small labels both in the popular and classical genres. I just haven't read a report which explains exactly how this new models works and how it is more fair so maybe you can point me to one. To me and I suspect most people, if the current model divides payments proportionally according to the amount of streams they get, that sounds about correct to me. If your arguement is that we should change just to "support" small labels and artists, then probably I wouldn't agree.  

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That isn't the current model at all, @John Tan. Instead what you believe is the current model is actually our proposed model. The current model pays everyone's money into the most streamed artists of the platform, end of. Our model simply takes your individual payment only to the artists that you listen to, not what everyone is listening to all the time.

Just picture user A, very young, who loves Taylor Swift. Data suggests that young people often listen to their favourite artists on repeat. That will drive the amount of streams for the artist up. Then picture user B, much older into adult life, a fan of jazz. User B will listen to its favourite tracks maybe once, and have a different streaming experience overall. User B's monthly payment will go to User A's favourite artists just because they have more streams in general. That's the current model and we believe that isn't fair.

In fact, it gives credibility and authenticity to the payment system - so that stream counts don't inflate in order to generate more money. Does that make sense?

We're revamping our site about this, but you can still check it out to understand it a bit more:

https://www.deezer.com/en/ucps

hi @hpguru 

Thanks for Deezer consider to keep old HiFi customer with offer special for annual subscription. ( please continue keep other future  year ... 555)

And thanks for @John Tan , @Logan_A and other was added comment then we can got URL 25% discount for continue HiFi annual subscription 

However, I'm leave from Deezer after my subscription has ended and goto Apple for three month free subscription with Lossless/Hi-Res Lossless setting and test with my speaker. ( Bose QuietComfort 35II, Sennheiser CX400BT & Momentum M2 , AirPods Pro and BlueSound Node 2i ) So, I'm tried to hear many song with Audophile record and same artists album  I found sound quality of Deezer HiFi is better.

Today, I'm decision return to continue Deezer HiFi annual subscription again with special offer from @hpguru and thanks again for your support and service and not abandon the customer small town boy like me.

 

Regards,

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